Medical Avenue · 7 case studies
Cromatic Studios builds brands, websites, films and content for clinics, laboratories, pharma and aesthetic medicine, in Romania and abroad. Precise for the doctor. Calm for the patient.
Healthcare asks a brand for two things at once. It has to be precise enough for a doctor and warm enough for a patient who is worried. On Medical Avenue we design for both. Elithia, a women's health clinic in Bucharest founded by internationally experienced gynaecologists, got a soft wordmark, ribbons that carry its specialties and a website that puts the doctors first. Clinica Sante, a national network of medical laboratories, got a TV spot and a line people repeat.
The avenue runs well past Bucharest. Toskani MED, an aesthetic medicine company in Barcelona that works with doctors, started from the Core and left with two packaging concepts, both carrying one line, designed by the skin architects in Barcelona. Routine Paris took a perfume boutique from Bucharest to Paris. The Aesthetic Court staged a congress as a courtroom at the Palace of the Parliament, and we built its website as the trial.
Pharma has its own rules. Help4Brain, a nootropic produced by Zdrovit, needed to educate people in a market where most hear about a supplement from a doctor or a pharmacist. ALTIUS, a leader in veterinary pharmaceutical distribution, needed to look like the leader it is. Both got strategy, a website and video, made by the same studio in Bucharest. ALTIUS then kept us on as its long-term video partner, including Vets Congress.
What we do on Medical Avenue
Elithia got a wordmark, a flowing symbol, a palette of peach, teal and lilac, a business card for each doctor in a colour of their own, and elithia.ro, which introduces the doctors first and keeps an appointment one tap away.
For Clinica Sante we made a TV spot that opens on a question, who tests the people who run the tests, and closes on the line “Recomandată de medici, parafată de pacienți”. Recommended by doctors, stamped by patients.
Help4Brain launched with a brand and content strategy, reels with experts and creators on memory, sleep and focus, a TV commercial, ad campaigns, influencer marketing and help4brain.ro, which explains the science in plain words.
Toskani MED's workshop set the archetype, a Caregiver for the relationship and a Sage for the science. Two visual concepts, Layers of beauty and Body Lines, went onto the TKN HA 3 boxes, signed by the skin architects in Barcelona.
The Aesthetic Court put botulinum toxin on trial at the Palace of the Parliament. Its website follows the courtroom, from the charge and the bench of experts to the order of proceedings, the jury's live vote and the verdict.
ALTIUS got a new strategy, a refreshed wordmark with its orange arrow, teal gradients, icons for every product area and a website for vets. We stayed on as its long-term partner for video content, including Vets Congress.
Medical Avenue · 7 case studies
MedicalElithiaMaking motherhood a soothing, joyful experience: brand, website and content for a women's health clinic.
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Clinic · Brand · FilmClinica SanteRecommended by doctors, signed off by patients: the Clinica Sante TV film and brand work.
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Brand strategy · Packaging · BarcelonaToskani MEDAesthetic non-invasive solutions for caring doctors, from Barcelona. Their core, their archetype, two visual concepts and packaging for new ranges.
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Pharma · Product · MarketingHelp 4 BrainEnabling a pharma challenger to become a leader.
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Website · UX · UIThe Aesthetic CourtA medical congress staged as a courtroom at the Palace of the Parliament, and a website built as the trial itself.
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MedicalAltiusMedical brand and digital work by Cromatic Studios.
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Brand · IdentityRoutine ParisA daily ritual brand with a Parisian address and an indie heart. Built to be part of somebody's morning, every morning.
Read the case →Also on Medical Avenue ZdrovitSofmedicaMedcityClinica Dr. KDarya HopeJesse JLacalutPeriferisanParusanBonylashLitorsalZoetis
How we can help
Good questions
Cromatic Studios, an independent creative studio at Strada Olari 9, Bucharest. Our medical work includes Elithia, a women's health clinic, Clinica Sante, a national network of medical laboratories, ALTIUS in veterinary pharma distribution, Help4Brain by Zdrovit and Toskani MED, an aesthetic medicine company in Barcelona.
Yes. For Clinica Sante we made a TV spot that, in under a minute, puts forward what the laboratories stand for: precision and up-to-date technology, more than 30 years of experience, fair prices and national coverage. It closes on the line “Recomandată de medici, parafată de pacienți”.
Calm, clear and warm, in the clinic's own voice. For Elithia, ribbons carry the topics on Instagram, from the first pregnancy check-up to breast screening. For Help4Brain, education sits at the centre, with reels on memory, power naps and dopamine made with experts and creators.
Yes. Toskani MED in Barcelona got the Core, an archetype mix and packaging concepts for its TKN HA 3 range. The Aesthetic Court, a congress at the Palace of the Parliament, got a website built as a trial. Routine Paris got a brand strategy, its first perfume campaign and an e-shop in French.
Yes. Help4Brain, a nootropic produced by Zdrovit, got a brand and content strategy, a social media launch, a TV commercial and a website. ALTIUS, a leader in veterinary pharmaceutical distribution, got a repositioning, a refreshed identity, a website and long-term video work, including Vets Congress.
hi@cromaticstudios.com · +40 728 978 068 · Strada Olari 9, Bucharest
