Routine Paris: daily ritual brand identity

From Little Paris to Paris

An ambitious perfume and cosmetics boutique from Bucharest, the city once called Little Paris, wanted to make it big in the heartland of elegance itself: Paris, France.

To get there it needed a strategy, a voice on social media, its first perfume campaign and an online shop to sell from.

A stone cube engraved with the Routine R

Stills from the first perfume campaign.

Strategy first, then the launch

We met Routine Paris' ambition with a solid brand strategy, launched the brand on social media, created its first perfume campaign and built the e-shop to take it to market.

First campaign the perfume campaign that introduced Routine Paris Drop for more

Branding& Design

A clean, wide wordmark with Paris set underneath, gold and burgundy details, and print that reads like a fashion magazine: “The art of fragrance.”

Brand strategy
Logo
Packaging
Print design
Brochure

The wordmark, and print that tells the art of fragrance as a story

Growth& Content

The first perfume campaign, shot as a short film and a series of stills, and the social media launch that followed, one fragrance at a time, each with its notes.