Routine Paris
Making in Romania a brand that can win in Paris.
- Retail, Beauty & Fashion
- Brand strategy, content strategy, social media, photo, video, design, packaging, UI, web development
From Little Paris to Paris
An ambitious perfume and cosmetics boutique from Bucharest, the city once called Little Paris, wanted to make it big in the heartland of elegance itself: Paris, France.
To get there it needed a strategy, a voice on social media, its first perfume campaign and an online shop to sell from.
Strategy first, then the launch
We met Routine Paris' ambition with a solid brand strategy, launched the brand on social media, created its first perfume campaign and built the e-shop to take it to market.
A clean, wide wordmark with Paris set underneath, gold and burgundy details, and print that reads like a fashion magazine: “The art of fragrance.”
- Brand strategy
- Logo
- Packaging
- Print design
- Brochure
The first perfume campaign, shot as a short film and a series of stills, and the social media launch that followed, one fragrance at a time, each with its notes.
- Content strategy
- Campaign concept
- Photo production
- Video production
- Social media launch
- Instagram posts
Instagram launch
An e-shop in French, built to sell the collection in its new market: perfumes, lifestyle and the story of the house.
- E-commerce website
- UI design
- Web development
A boutique from Bucharest with the strategy, the campaign and the shop it needs to compete in Paris.
Medical Avenue
