Coffee StreetSpecialty coffee, food & drink · 15 case studies
Where the studio grew up: coffee shops, roasters, a festival, bakeries, a craft beer, a charcuterie and a caviar farm.
Cromatic Studios · The new website
A portfolio you can drive.
Bucharest, rebuilt as a small 3D city. Every client is a building. Every industry is a street. Come and find the work.
Every client is a building. Every industry is a street. The studio is the green house at the end of the road.
The idea
Most studio portfolios are a grid of thumbnails. You scroll, you nod, you forget. We built a city instead. You drive in, you find the work by exploring, and you leave knowing what a brand is made of. And it still loads fast, reads well and shows up in search.
- 34+Case studies, every one on the map
- 5Streets, one for every industry
- 9Worlds to switch, 9 rides to pick
- ∞Coffees. There is always a coffee.
00 · The welcome
It opens
with a coffee.
- Killer strategy.
- Outstanding design.
- Striking visuals.
- Powerful storytelling.
- Genuine passion and real empathy for your customer.
- And a coffee.
Before the city, a kinetic intro: the studio's promise, word by word, then a wall of porcelain cups that drops away to reveal the map. The yellow cup is the studio's mark. It spins on the loading screen and in the browser tab too.
Three ways in
Map it. Drive it. Read it.
One studio, one story, three ways to take it in. Pick the one that suits your mood, your device or your deadline.
-
01
The Map
Tap a place on the 3D map. The van drives you there, the camera swings round to the front door and a card opens with the project.
Open the map → -
02
The Drive
Scroll like you normally do and you drive the route. Chapters, a coffee stop, a crossroads, a speedometer, and a boarding pass at the end.
Start the drive → -
03
The Website
The same story as a fast, classic website. Content first, every case study on its own page, in English and Romanian.
Read the website →
01 · The Map
Tap a place.
We drive you there.
Cromatic City is a diorama of the studio's Bucharest. The streets are industries, the buildings are clients, and every place is numbered, labelled and waiting to be found.
- Step 1
“Where do you want to start?”
The map opens with a welcome card: tap a place, we drive you, see the work, say hi. Four doors in: Coffee Street, Fintech Boulevard, Medical Avenue, or straight to the studio.
- Step 2
Labels on fine stems.
Every place is numbered. Its label hangs on a hairline stem from the roof: quiet at rest, rich on hover, with a soft glow on the ground when it is open. Zoom in, zoom out, or tap ◎ to find the van.
- Step 3
The van drives you there.
Pick a place and the Mystery van takes the real roads of the map, the shortest way. Then the camera swings down, cinematic, to the building's front door.
- Step 4
A card with the work.
Every place card carries a picture, a few honest lines and one button to the full case. “Unpack the story.” “Peek behind the curtain.” “Dig deeper.”
- Step 5
Yards, shortcuts, side streets.
Some clients are a whole neighbourhood. The Zdrovit yard holds a courtyard of health and beauty brands. The more you wander, the more you find: 50+ places, 43 of them waiting on the dock.
Streets are industries
Five streets. Each one an industry the studio knows from the inside.
Fintech BoulevardBanks, investments, fintech & energy · 8 case studies
Banks, brokers, investment groups, a fintech festival and an energy company, made clear and human.
Medical AvenueClinics, pharma & aesthetic medicine · 7 case studies
Clinics, labs, pharma and aesthetic medicine, from Bucharest to Barcelona. Plus the Zdrovit yard of brands.
The Smallest ShortcutPrint on demand & stickers · 2 case studies
Two print shops with a voice: one sings, one sticks. The little yellow house is plastered with its own work.
Bulevardul Dacia 99Education & culture · the old address
The palace where the studio worked in 2024: Club 99 downstairs, a faculty and a school of digital arts upstairs.
The last stop · Strada Olari 9
The last stop is ours.
Tap “Our house” and the camera takes a slow cinematic descent to the green house, under a beam of light. Photo cards of the studio fan out, with the address, the phone and a way to get there.
02 · The Drive
Scroll like you
normally do.
In drive mode the page is the road. Every flick of the wheel or swipe of the thumb moves the van forward. Scroll down here and you will see.
Str. Muniției · Start
The page is the road.
The drive starts where the studio started, in 2014. Scroll down and the van rolls.
CH.02 · The Voice
Chapters pull up beside you.
Each chapter teaches a piece of branding, in plain words, and pays you 20 XP.
CH.03 · The World
The speedometer keeps score.
Scroll gently and you cruise. Scroll like a maniac and the needle goes red.
CH.06 · Three routes
Then the road splits.
Coffee, fintech or medical. Similar arrival time. Different scenery.
The crossroads
Pick a street. Any street.
At the end of the first stretch, three motorway signs drop in. Arrows on your keyboard work too. Coffee Street is the story road, so we take it.
←Fintech BoulevardDigital & finance
↑Medical AvenueClinics, care & beauty
Coffee StreetContinue the story→
The coffee stop · Strada Aricescu 52A
Four double espressos. Twelve boxes of coffee.
Two Minutes has been the studio's client and neighbour for a decade, so the drive always stops here. Four double espressos, +5 XP each. The coffee boxes fly down from the Cromatic attic and stack by the door, like resources in a strategy game. Then the coffee rush hits.
1×Two Minutes · Coffee stopDOUBLE ESPRESSO +5 XPTwo Minutes knows good coffee.
12×Two Minutes · Fresh dropTWO MIN BOXESSent down from the Cromatic mansard. Tap them for a closer look.
⚡ COFFEE RUSH ⚡
Life lesson
Next time, I'll stop at three doubles.
Speed limit
Scroll too fast and you get pulled over.
Ten seconds at 50 km/h, a siren in the corner, then you are free to go. It is a joke, and a gentle way to say: slow down, this is worth reading. Try it. This speedometer reads your scroll.
SPEED LIMIT 50SCROLL FAST TO TEST IT0:10
Above the clouds · Final call
Complete your
boarding pass.
The drive ends at Strada Olari 9, then goes even further. The contact form is a boarding pass: what are we dreaming about, what kind of business you are, when do we start. Fill it in, press “I want to come on board”, and a pass is printed with your name on it.
CROMATIC AIRFLIGHT CS-99OLARI 9 → YOUR BRANDSEAT 1A
And then a surprise we will not spoil in words. Watch the screen.
Choose your brand multiverse
Nine worlds. Same city.
A world to talk about
Sketchbook draws itself.
Graphite on paper, construction lines first. Wherever you go, the pencil fills in the city, and every button is coloured in wax crayon, slightly over the lines. Each world has its own light, its own ambient sound and its own default ride.
Your ride
Nine rides. Zero parking fines.
The Mystery van is the default. Swap it any time: every ride drops in with a little bounce and a golden shockwave.
Mystery van
Classic Formula
Chrome racer
Cropduster
E-scooter
Kompus truck
Cop cruiser
Lava buggy
Yellow submarine
Gamification
You + your brand
levels up.
The top bar is an XP bar. Every discovery pays: a chapter, a place on the map, a street, an espresso, the boxes of coffee, the boarding pass. Tap the bar and the experience journal drops down, with every gain and what you learned from it.
The more you discover, the more you learn. And the bar never lies.
YOU + YOUR BRAND0 XP
Experience0 / 225
The DreamLearn how strategy gets a spine
The VoiceHear how a brand starts talking
The WorldSee the places brands live in
The CrowdWatch a community gather
Three RoutesChoose your street: coffee, fintech or medical
Double espresso ×1Two Minutes knows good coffee
Double espresso ×2Two Minutes knows good coffee
Double espresso ×3Two Minutes knows good coffee
Double espresso ×4One more for the road
+50 Other ClientsHundreds of projects, thousands of deliverables
Full TankLoad every service we carry
Strada Olari 9Arrive where it all happens
Above the CloudsPour the coffee with us
Learn branding as you go
From a dream
to a crowd.
Every stop teaches something. Strategy, identity, the places a brand lives in, the people who make it alive. The deliverables are named plainly, so a founder knows what to ask for.
CH.00 · What we bring to the table
Killer strategy. Outstanding design. Striking visuals. Powerful storytelling. Genuine passion and real empathy for your customer. And a coffee. There is always a coffee.
CH.01 / Slow pour, strong ideas+20xp
TheDream
Brand strategy
Every brand starts as somebody's dream at a kitchen table. Two cups of coffee and a lot of hard questions later, the dream has a spine: your strategy, positioning, personas, the reason anyone should care.
What this includes
- Brand strategy
- Positioning
- Persona journeys
- Naming
- Workshop at the table
CH.02 / Hot ideas, cold brew+20xp
TheVoice
Brand identity
Then the dream learns to talk. A name, a mark, a tone of voice. The things people repeat about you when you are not in the room.
What this includes
- Identity design
- Brand book
- Tone of voice
- Content design
- Editorial
CH.03 / Brew. Create. Repeat.+20xp
TheWorld
Web, apps, packaging, film
A voice needs a world to live in. Websites, apps, packaging, film. Places your customer can walk into and instantly feel who you are, before reading a single word.
What this includes
- UX & UI
- Rapid prototyping
- Websites & apps
- Design systems
- Video & sound
CH.04 / Pure creative energy+20xp
TheCrowd
Content & growth
A beautiful world with nobody in it is a museum. We bring the crowd. Content strategy, social design, ad campaigns and Instagram growth with taste, not tricks.
What this includes
- Content strategy
- Social design
- Ad campaigns
- Instagram growth
- Community
CH.07 · Full tank of services
What we carry.
6 skills on boardBranding & Design
- Brand strategy
- Identity design
- Brand book
- Persona journeys
- Content design
- Generative AI for visuals
- Video production
- Photography
- Post production
- Sound design
- Generative AI for video
- Rapid prototyping
- Information architecture
- High quality mockups
- Websites & apps
- Design systems
- Content strategy
- Instagram growth
- Social post design
- Ad campaigns
03 · The Website
Prefer reading?
Same story. Fast.
The classic website tells the same story with content first: no city to load, no waiting, every word indexable. It is where a journalist copies a quote and a CFO checks the client list.
- A kinetic intro: words and spinning cups.
- Client logos floating on a yellow band.
- The studio in numbers.
- Four chapters, from a dream to a crowd.
- The portfolio by street, with road-sign headers.
- Services, the crew, a FAQ.
- A contact form that ends with a coffee.
34+ case studiesOne page each, with films, boxes and the full story.
4 industry pagesCoffee, fintech, medical, print. The streets, written down.
5 service pagesStrategy, identity, websites and apps, video, social.
The teamBrilliant humans, one coffee at a time.
Și în românăA full Romanian version at /ro/, with an EN / RO switch.
Read like a magazineBig type, real work, and a link to drive there.
Selected work
34 case studies.
Every one on the map.
Fast · findable · readable
Built for people.
Read by machines.
A 3D city is no excuse for a page search engines cannot read. Every page is real, fast HTML, and the whole studio is written down for the AI assistants people now ask first.
The studio, written for AI.
A plain summary of the studio, the services, the team and every case study, plus llms-full.txt with the full text of every page.
# Cromatic Studios
> Independent creative studio in Bucharest, Romania:
> brand strategy, identity design, websites and apps,
> video production and content for growth.
> Founded in 2014; today at Strada Olari 9, Bucharest.
## Studio facts
- Address: Strada Olari 9, 024056 Bucharest
- Email: hi@cromaticstudios.com
- Languages: English, RomanianStructured data on every page.
- Organization
- WebSite
- WebPage
- CreativeWork
- BreadcrumbList
- Person
“Everyone is welcome, people and machines alike.”
That is the first line of the file. Search and AI crawlers are named and let in.
A full Romanian version.
45 Romanian pages with hreflang pairs, so each language finds its own reader.
95 addresses, all listed.
Home, website, industries, services, team and every case study, with real last-modified dates.
Light where it counts.
WebP pictures with exact sizes, films that load only when you reach them, pages precompressed with Brotli.
The 3D page has words too.
Under the city, the drive ships its full story as text: readable without WebGL, and by anything that cannot drive.
Details nobody asked for
The craft is in the corners.
The cup that spins.
24 frames of the yellow porcelain cup, on the loading screen and in the browser tab. Yes, the favicon turns.
Labels on hairlines.
White pills, a brand dot, a number, a stem down to the roof.
Coffee StreetThe story road
Fintech BoulevardDigital & finance
Medical AvenueClinics, care & beauty
The Smallest ShortcutStickers & print
Road signs, not menus.
Street names float over every street like motorway signs.
Place cards that sit beside the place.
A cover photo, a few lines, one button. The card opens away from the building, so you see both.
Weather, sound, wind.
Rain and lightning come and go on the drive, the umbrella turns them off, and each world hums its own ambient sound, with a mute button close by.
A form you want to fill in.
Chips instead of dropdowns, and a pass you can save as a picture.
The studio · Strada Olari 9
Brilliant humans,
one coffee at a time.
Cromatic Studios started in 2014 with two people and a company name written on a napkin. It was founded by Daniel Stoicescu, still the studio's creative architect. Today it is led by two partners who are also brothers: Daniel, the founder, and Cristian Stoicescu, the CEO. Ten people, one house, Strada Olari 9, Bucharest.
On the drive you pass every address the studio ever had, each with its plate: Muniției 5, Călinescu 54, Eliade 18, Dacia 99, and Olari 9, today.
CristianPartner · CEO & Strategy Master
DanielFounder · Partner · Creative Architect
AnaImpatient with the obvious
CozCalm on set, loud in the good ideas
AlexandraKnows where every promise lives
StefanAlready building it
AdinaListens first, writes second
AnneThe crop, the colour, the pause
IulicăBrings the energy into the frame
MelissaThe fresh pair of eyes
Your turn
at the wheel.
Press, questions or a coffee: hi@cromaticstudios.com · +40 728 978 068
Cromatic Studios · Strada Olari 9, Bucharest · since 2014