Cromatic Studios · The new website

Nobody remembers a thumbnail. But someone could remember a place.

A portfolio you can drive: Bucharest, rebuilt as a small 3D city. Every client is a building, every industry a street. Come and find the work.

Drive in the Cromatic City Or scroll, we’ll show you ↓

Nine worlds over the same streets. One will feel like yours. That’s how the right brand feels. And like a good coffee.

The idea

Most studio portfolios are a grid of thumbnails. You scroll, you nod, you forget. We built a city instead. You drive in, you find the work by exploring, and you leave knowing what a brand is made of. And it still loads fast, reads well and shows up in search.

Why a city

01Nobody remembers a thumbnail. Everyone remembers an address.Every client is a building, numbered and labelled, somewhere you can go back to.
02Each industry has a street. On Coffee Street, every door is a brand we made.Specialty coffee, food and drink: fifteen case studies on one street.
03The studio is a house in this city, on the same street as its clients.Two Minutes is across the road from where we started, a client and a neighbour for a decade.
04Nine worlds over the same streets. One will feel like yours. That is what the right brand feels like.You will switch them yourself, a little further down.

56Case studies, every one on the map
5Streets, one for every industry
9Worlds to switch, 9 rides to pick
∞Coffees. There is always a coffee.

Three ways in

Map it. Drive it. Read it.

One studio, one story, three ways to take it in. Pick the one that suits your mood, your device or your deadline.

The map on a laptop, in Bird’s eye: tap a place and the car drives you there

Street view on a phone: drag the stick to drive

01
The Map

Tap a place on the 3D map. The car drives you there, the camera swings round to the front door and a card opens with the project.

Open the map →
02
The Drive

Take the wheel: the arrows or W A S D on a laptop, a joystick on a phone. Street view rides behind the car, Bird’s eye shows the whole city.

See it below ↓Start the drive →
03
The Website

The same story as a fast, classic website. Content first, every case study on its own page, in English and Romanian.

See it below ↓Read the website →

From here on, the city behind the words is the real one. Live, not a video.

02 · The Drive

Drive it yourself.

The map is the city, and the car is yours. On a laptop: the arrows or W A S D, and hold Space to drift. On a phone: a joystick.

02 · The Drive · Two views

Street or Bird’s eye.

Street view rides behind the car. Bird’s eye shows the city from above. Switch any time, or press V on a laptop.

02 · The Drive · Tap to go

Or let us drive.

Tap a place on the map, or the road, and the car takes you there. A card opens with the project, and on a laptop Nearby lists what’s around you. Steer, and the wheel is yours again.

02 · The Drive · The arcade

Take on I O N.

Outside Two Min Lab there’s an arcade cabinet: 2 Minutes 2 Fight w/ I O N. Pick a fighter from the crew and beat I O N. The batch brew at Two Minutes is on us.

02 · The Drive · Night Mode

Then the lights go down.

Same street, after dark: windows light up, headlights come on, a light drizzle starts. This is Night Mode, one of the city’s worlds.

Above the clouds · Final call

Complete your
boarding pass.

The drive ends at Strada Olari 9, then goes even further. The contact form is a boarding pass: what are we dreaming about, what kind of business you are, when do we start. Fill it in, press “I want to come on board”, and a pass is printed with your name on it.

CROMATIC AIRFLIGHT CS-99OLARI 9 → YOUR BRANDSEAT 1A

And then a surprise we will not spoil in words. Watch the screen.

A printed boarding pass: DRM, BRD, WEB, OLR, seat 1A, Startup Class

Choose your brand multiverse

Nine worlds. Same city.

Tap a world, or keep scrolling and the city changes under you. Each one has its own light, and some bring their own ride.

One of these will feel like yours. That is what the right brand feels like.

Worlds · 01/08Night ModeLit windows, a drizzle on the roads and an all-chrome car.

Worlds · 02/08UnderwaterFish, kelp and a pineapple house. Bring a submarine.

Worlds · 03/08CromaticThe pastel diorama. Soft light, real shadows, the default everywhere.

Worlds · 04/08Ghib.lyGreen fields, sandy roads, an afternoon that never ends.

Worlds · 05/08SketchbookInk and crayon on a notebook page, sky included. It draws itself wherever you look.

Worlds · 06/08Race DayAsphalt roads, kerbs and a pit stop with a red roof.

Worlds · 07/08SakuraPink roads under cherry trees. Petals included.

Worlds · 08/08RisographPrinted in two inks, fluorescent pink and blue, a little off-register.

And a ninth, Polite City: the bonus world after dark, marked apart in the Multiverse menu.

Your ride

Nine rides. Zero parking fines.

Want something else? There’s a submarine. Swap your ride any time, in the city or right here.

The rides · 01/09Vintage yellow rideThe one you start with, in most worlds.

The rides · 02/09Mystery vanThe default, before the yellow one took over.

The rides · 03/09Classic FormulaRed and white, nineties style. Race Day’s own.

The rides · 04/09Chrome racerAll chrome, like a board-game token. Night Mode’s own.

The rides · 05/09CropdusterThe only one that takes off.

The rides · 06/09E-scooterSakura’s ride, and Risograph’s too.

The rides · 07/09Kompus truckA food truck in Kómpus colours: dark grey, orange letters.

The rides · 08/09Polite PatrolA neighbourhood patrol classic. Yes, the beacon works.

The rides · 09/09Yellow submarineMade for Underwater. It floats along the road.

Gamification

You + your brand
levels up.

The top bar is an XP bar. Every discovery pays: a chapter, a place on the map, a street, an espresso, the boxes of coffee, the boarding pass. Tap the bar and the experience journal drops down, with every gain and what you learned from it.

The more you discover, the more you learn. And the bar never lies.

YOU + YOUR BRAND0 XP

Experience0 / 225

The DreamLearn how strategy gets a spine

The VoiceHear how a brand starts talking

The WorldSee the places brands live in

The CrowdWatch a community gather

Three RoutesChoose your street: coffee, fintech or medical

Double espresso ×1Two Minutes knows good coffee

Double espresso ×2Two Minutes knows good coffee

Double espresso ×3Two Minutes knows good coffee

Double espresso ×4One more for the road

+50 Other ClientsHundreds of projects, thousands of deliverables

Full TankLoad every service we carry

Strada Olari 9Arrive where it all happens

Above the CloudsPour the coffee with us

03 · The Website

Prefer reading?
Same story. Fast.

The classic website tells the same story with content first: no city to load, no waiting, every word indexable. It is where a journalist copies a quote and a CFO checks the client list.

The classic website, from the first fold to the footer

The first fold: the city at 8:00, under the words of the opening.
Client logos drifting on a yellow band.
The studio in numbers.
The coffee stop, filmed in the Cromatic City.
Four chapters, from a dream to a crowd.
The portfolio by street, with road-sign headers, every case on its own page.
Services, the crew, a FAQ, and a contact form that ends with a coffee.

Selected work

56 case studies.
Every one on the map.

See every place on the map →

The studio · Strada Olari 9

Ten people. One house. Always a coffee.

Cromatic Studios started in 2014 with two people and a company name written on a napkin. It was founded by Daniel Stoicescu, still the studio's creative architect. Today it is led by two partners who are also brothers: Daniel, the founder, and Cristian Stoicescu, the CEO. Ten people, one house, Strada Olari 9, Bucharest.

On the drive you pass every address the studio ever had, each with its plate: Muniției 5, Călinescu 54, Eliade 18, Dacia 99, and Olari 9, today.