Cromatic Studios RODrive in the Cromatic City Drive
AntilaUnchain FestivalAltiusCraft Coffee
Mural at the Cromatic Studios studio
BepcoYoshi IzakayaElithiaTechventures BankThe Aesthetic CourtArtisan Coffee GearVenevo
AssettoARCA ResortToskani MEDKómpusWitanalyticaClinica SanteUNDÉInvestimentalBereroSteam Coffee Shop
OMA CoffeeRoutine ParisPatilineSip Coffee & WineTwo Minutes
Mural at the Cromatic Studios studio
LongshieldSlow Coffee FestivalInfinity CapitalPain PlaisirESD

We’re here for the brand experiences 

Or take the scenic route through the Cromatic City

What we bring to the table

From a dream to a crowd

Brand Strategy

Every brand starts as somebody's dream at a kitchen table. Two cups of coffee and a lot of hard questions later, the dream has a spine: your strategy, positioning, personas, the reason anyone should care.

  • Positioning
  • Persona journeys
  • Archetypes
  • Naming
  • Workshop at the table

Brand Experiences

Then the dream takes shape. A mark and a tone of voice, a box people keep, a space they walk into, a tee they wear. Everything people can see, hold and repeat about you when you are not in the room.

  • Identity design
  • Packaging
  • Brand book
  • Spaces & merch
  • Tone of voice

Web & Apps

A voice needs a world to live in. Websites and apps. Places your customer can walk into and instantly feel who you are, before reading a single word.

  • UX & UI
  • Rapid prototyping
  • Websites & apps
  • Design systems
  • Information architecture

Video Production & Growth

A beautiful world with nobody in it is a museum. We bring the crowd. First with films people actually watch, from brand films to reels. Then with social and content strategy and performance campaigns that keep them coming back.

  • Brand films
  • Reels
  • Social & content strategy
  • Performance campaigns
  • Instagram growth
The 3D city of Bucharest at sunset, a vintage Dacia 1300 on the road

The Cromatic City

Drive through the portfolio

Every project is a place in a city we built for it. Drive through it, or read it street by street.

Drive in the Cromatic City or continue to our works in the classic way

Coffee Street Specialty coffee, food & drink

Where we grew up: coffee shops, roasters, a festival, bakeries, a craft beer, a charcuterie and a caviar farm.

The whole street
Brand · Boxes · Film Two MinutesA specialty coffee shop brand made to be loved fast and remembered long. Two minutes to fall for it, a lifetime as a regular. Flavour lab · Identity Two Min LabThe Two Minutes flavour laboratory, micro-roastery and kitchen, with a mark and signs of its own. Brand · Coffee · Brașov OMA CoffeeA specialty coffee shop at the foot of the mountains. Passionate baristas who love the craft of coffee as much as the peaks around them, and a brand as warm as the cup. Branding · Communication Sip Coffee & WineComplementing one of the best designed coffee shops in town with a branding that fits. Video · Photo · Product design Pain PlaisirA French-style bakery with a real oven at its heart. We made their video production, the photo shootings and the product design. Communication · Content Yoshi IzakayaDelivering top content for the best sushi in town. Brand universe · Web Artisan Coffee GearCoffee gear for passionate customers, in a tailor made environment with a personal voice. A whole brand world, from the letterform pattern to the webshop. Brand · Product · Since 2021 Slow Coffee FestivalThe biggest coffee lovers community in the country. We upgrade its brand universe year after year, so every edition feels familiar and brand new at the same time. Brand · Labels · Merch BereroCraft beer with your people. COMM and UNITY, two cans that spell one word, merch and posters for Berero. Branding · Growth · Product Steam Coffee ShopA pioneer brand refreshed for its community. New energy for the people who were there from the start, and a clear invitation for the ones just arriving. Branding · Website Craft CoffeeThe official distributor of La Marzocco, Mazzer, PuQPress and Fellow in Romania. A brand and a shop built to equip the passion for coffee. Brand KómpusDifferentiating a coffee shop in the market by enabling the founder's vision. Packaging · Caviar · Livery ARCA ResortCaviar tins, a van and smoked-fish trays for a resort-destination with its own ponds and production. Brand · Illustration · Packaging AntilaA charcuterie brand with a bold wordmark, a cast of disruptive characters and packaging you spot from the end of the aisle. Brand · Signage · Merch UNDÉARCA's grocery stores: a hand-drawn basket and three formats, each in its own colour. Distribution web · Photo · Rebranding PatilineIndustrial bread and croissants, made by machines you can watch. We built their distribution website and website, shot their own-production bakery range, and rebranded Patiline Bakery.
Patisserie · Work in progressWIP LapterraA cosy patisserie, in the making. Work in progress: more soon.

Fintech Boulevard Banks, investments, fintech, energy & tech

Banks, brokers, investment groups, a fintech festival, an energy company and a school of technology and digital arts, made clear and human.

The whole street
Energy · Brand · Digital BepcoAn energy company with a brand and a digital presence to match the power it builds. UX · UI · Product InvestimentalThe newest retail broker in the market, helped to win in digital. Information architecture, high quality mockups and a product experience built for first-time investors. Identity · Digital Infinity CapitalFinancial investments for visionary clients, from Craiova. Brâncuși's Endless Column closed into a ring, slate, ink and gold, stationery and a website. Product · Brand AssettoPutting the tech in fintech. Product and brand for a data-driven platform. Brand · Web LongshieldLong-term investments, under a shield drawn on the golden ratio. Strategy, logo, brandbook, stationery and website for an investment group. Brand · Website · Fintech VenevoFractional startup investing, for everyone. A dynamic V✳ logo, purple and yellow, and a website that opens the door to venture opportunities. Rebranding · Website ESDThe largest electronics service network in Romania, speaking for itself at last. Positioning, rebranding, fleet and esdrom.ro. Festival · Brand Unchain FestivalThe Davos of CEE fintech, inside Oradea Fortress. Strategy, identity and a website where one red thread builds the fortress. Business intelligence · Brand WitanalyticaBusiness intelligence in a calm, consultative voice. Deep teal, a line of orange and a mark built from a pie chart, a keyhole and an open circle. Rebranding · Website Techventures BankThe first entrepreneurial bank in Romania, refreshed: silver wings, landscapes in navy and a website with a human approach to banking. Social media · Instagram Echo SchoolTwo years of Instagram for a School of Technology, Digital Arts & Videogames in Bucharest: posts, stories, carousels, reels and campaigns.

Medical Avenue Clinics, pharma & aesthetic medicine

Clinics, labs, pharma and aesthetic medicine, from Bucharest to Barcelona.

The whole street
Clinic · Brand · Film Clinica SanteRecommended by doctors, signed off by patients: the Clinica Sante TV film and brand work. Website · UX · UI The Aesthetic CourtA medical congress staged as a courtroom at the Palace of the Parliament, and a website built as the trial itself. Brand strategy · Packaging · Barcelona Toskani MEDNon-invasive aesthetics for doctors who care, from Barcelona. Their core, their archetype, two visual concepts and packaging for new ranges. Brand strategy · Social media · Packaging Darya HopeThe Core of a science based skincare brand, ideas for its social media and the Rescue Drops packaging. Brand strategy · Identity · Packaging Tracy JThe Core of a skincare brand with a joyous voice, its visual identity, packaging and brand universe. Brand · Identity Routine ParisA daily ritual brand with a Parisian address and an indie heart. Built to be part of somebody's morning, every morning. Medical AltiusMedical brand and digital work by Cromatic Studios. Medical ElithiaMaking motherhood a soothing, joyful experience: brand, website and content for a women's health clinic.
Beauty & Supplement Park ZdrovitBeauty & Supplement Park: the Zdrovit brands Cromatic Studios works for, in one place.
Medical · A yard with a clinic SofmedicaSofmedica, with a small yard of its own and Medcity, the clinic, inside it. By Cromatic Studios.
Clinic · In the Sofmedica yard MedcityMedcity, the clinic inside the Sofmedica yard. By Cromatic Studios.
Aesthetics medical center Clinica Dr. KClinica Dr. K, an aesthetics medical center on Medical Avenue. By Cromatic Studios.
Animal health ZoetisAnimal health communication by Cromatic Studios.

In Zdrovit · Beauty & Supplement Park

Friends we made along the way Erste BankMicrosoftGlobal RecordsCargusDigiAWSKastel GroupRațiu & RațiuCatapultRobofunOpen BarChef SosinDirect BookingNoal Dental ClinicSkin AestheticsBrewzeus7 Oale

A vintage Dacia 1300 driving through the Cromatic City, our 3D Bucharest, at sunset

A tour of the city

Come for a drive

Our work, as a city you can drive through. Every brand has its street, and there is a coffee stop on the way.

Drive in the Cromatic City

Full tank of services

What we carry

Video Production

5 skills on board

  • Video production
  • Photography
  • Post production
  • Sound design
  • Generative AI for video
Video production →

UX & UI Design

5 skills on board

  • Rapid prototyping
  • Information architecture
  • High quality mockups
  • Websites & apps
  • Design systems
Websites & apps →

In depth Brand strategy →Brand identity →Websites & apps →Video production →Social media & content →

The crew

Brilliant humans

We discover AI every day, but we are strong believers in the collective power of brilliant humans. Meet the team →

  • CristianPartner · CEO & Strategy MasterAsks the question nobody asked yet, then builds the plan around the answer. Keeps the studio pointed at what matters for your business, and the coffee pointed at the table.
  • DanielFounder · Partner · Creative ArchitectDraws the blueprint of a brand before anyone picks a colour: the idea, the system, the world it lives in. Then stays on site until it is built the way it was drawn.Instagram ↗
  • AnaTurns a brief into something you want to look at twice. Patient with the details, impatient with the obvious.
  • CozThe one who finds the shot, the angle or the joke that makes the whole thing click. Calm on set, loud in the good ideas.
  • AlexandraKeeps the many moving parts moving in the same direction. Knows where every file, deadline and promise lives.
  • StefanMakes things work, on screen and behind it. If it can be built, he is already building it.
  • AdinaListens first, writes second. Finds the words a brand would say if it could talk, and the tone it should say them in.
  • AnneAn eye for the small things that make a big impression: the crop, the colour, the pause between two frames.
  • IulicăBrings the energy into the room and the frame. Equally at home behind a camera and in front of a moodboard.
  • MelissaCurious about everything, careful with everything. The fresh pair of eyes that spots what the rest of us got used to.
The studio, from the stairs
The studio, from the stairs
Lunch on the balcony
Lunch on the balcony
Get shit done
Get shit done
There is always a coffee
There is always a coffee
The window seat
The window seat
Olari 9, the studio
Olari 9, the studio
On set
On set
Head of morale
Head of morale

Good questions

Before the coffee

What does Cromatic Studios do?

Cromatic Studios is an independent creative studio in Bucharest, Romania. We do brand strategy, identity design, websites and apps (UX and UI), video production and photography, and content and growth for social media.

Who do you work with?

Indie and local businesses, startups, scale-ups and established companies. Many of our clients are specialty coffee brands (Slow Coffee Festival, Two Minutes, Steam, Craft Coffee, Artisan Coffee Gear, OMA Coffee), alongside fintech and digital products such as Investimental, Assetto and Help4Brain.

Who runs Cromatic Studios?

Cromatic Studios was founded in 2014 by Daniel Stoicescu, who is still its creative architect. Today the studio is led by two partners, who are also brothers: Daniel Stoicescu, the founder, and Cristian Stoicescu, the CEO.

Where is the studio?

Strada Olari 9, Bucharest, Romania. Come by for a coffee.

How do I start a project?

Complete the boarding pass at the end of the drive, or write to hi@cromaticstudios.com. We answer within one working day.

Final call · Strada Olari 9

What do you dream of?

Complete your boarding pass and we'll answer within one working day. You get a copy too. Or just come by: the door is open, the coffee is on.

hi@cromaticstudios.com
+40 728 978 068

01What are we making? Pick as many as you like
02What kind of business are you?
03When do you want to take off?
04Passenger

Prefer the long way round? The same story is also the Cromatic City, a 3D Bucharest you can drive through, with a coffee stop and a few surprises.

Drive in the Cromatic City