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Cromatic Studios: brand strategy, identity, websites and film, from Bucharest
We're indie, just like you. We know the sleepless nights, the stubborn dreams and the budgets with personality. That's why helping you win was never just another job for us. It's personal.
Killer strategy. Outstanding design. Striking visuals. Powerful storytelling. Genuine passion and real empathy for your customer. And a coffee. There is always a coffee.
This site is a 3D drive through Bucharest: scroll to drive from Strada Muniției to our studio at Strada Olari 9, through the chapters below.
Prefer reading? The same story as a normal website, with 34 case studies, among them Slow Coffee Festival, Two Minutes, Steam, Artisan Coffee Gear and Craft Coffee.
Preferi româna? Site-ul Cromatic Studios în limba română, cu toate studiile de caz.
What we do, chapter by chapter
The Dream: brand strategy
Every brand starts as somebody's dream at a kitchen table. Two cups of coffee and a lot of hard questions later, the dream has a spine: your strategy, positioning, personas, the reason anyone should care.
Includes: brand strategy, positioning, persona journeys, naming, workshop at the table.
The Voice: brand identity
Then the dream learns to talk. A name, a mark, a tone of voice. The things people repeat about you when you are not in the room.
Includes: identity design, brand book, tone of voice, content design, editorial.
The World: websites, apps, packaging and film
A voice needs a world to live in. Websites, apps, packaging, film. Places your customer can walk into and instantly feel who you are, before reading a single word.
Includes: UX and UI, rapid prototyping, websites and apps, design systems, video and sound.
The Crowd: content and growth
A beautiful world with nobody in it is a museum. We bring the crowd. Content strategy, social design, ad campaigns and Instagram growth with taste, not tricks.
Includes: content strategy, social design, ad campaigns, Instagram growth, community.
Services
- Branding & Design
- Brand strategy, identity design, brand book, persona journeys, content design, generative AI for visuals.
- Video Production
- Video production, photography, post production, sound design, generative AI for video.
- UX & UI Design
- Rapid prototyping, information architecture, high quality mockups, websites and apps, design systems.
- Growth & Content
- Content strategy, Instagram growth, social post design, ad campaigns.
Selected work
One map, five streets: Coffee Street for the coffee, food and drink brands we grew up with, Fintech Boulevard for banks, investments and energy, Medical Avenue for clinics, pharma and aesthetic medicine, a shortcut for print, and the Dacia 99 palace for the school and the club upstairs. Every project with a case study is linked.
Coffee Street
- Two Minutes (brand · boxes · film): A specialty coffee shop brand made to be loved fast and remembered long. Two minutes to fall for it, a lifetime as a regular.
- OMA Coffee (brand · coffee · brașov): A specialty coffee shop at the foot of the mountains. Passionate baristas who love the craft of coffee as much as the peaks around them, and a brand as warm as the cup.
- Sip Coffee & Wine (branding · communication): Complementing one of the best designed coffee shops in town with a branding that fits.
- Pain Plaisir (video · photo · product design): A French-style bakery with a real oven at its heart. We made their video production, the photo shootings and the product design.
- Yoshi Izakaya (communication · content): Delivering top content for the best sushi in town.
- Artisan Coffee Gear (brand universe · web): Coffee gear for passionate customers, in a tailor made environment with a personal voice. A whole brand world, from the letterform pattern to the webshop.
- Slow Coffee Festival (brand · product · since 2021): The biggest coffee lovers community in the country. We upgrade its brand universe year after year, so every edition feels familiar and brand new at the same time.
- Berero (brand · labels · merch): Craft beer with your people. COMM and UNITY, two cans that spell one word, merch and posters for Berero.
- Steam Coffee Shop (branding · growth · product): A pioneer brand refreshed for its community. New energy for the people who were there from the start, and a clear invitation for the ones just arriving.
- Craft Coffee (branding · website): The official distributor of La Marzocco, Mazzer, PuQPress and Fellow in Romania. A brand and a shop built to equip the passion for coffee.
- Kómpus (brand): Differentiating a coffee shop in the market by enabling the founder's vision.
- Coffeenativ (specialty coffee): Specialty coffee, roasted and served with care. By Cromatic Studios.
- ARCA Resort (packaging · caviar · livery): Caviar tins, a van and smoked-fish trays for a resort-destination with its own ponds and production.
- Antila (brand · illustration · packaging): A charcuterie brand with a bold wordmark, a cast of disruptive characters and packaging you spot from the end of the aisle.
- UNDÉ (brand · signage · merch): ARCA's grocery stores: a hand-drawn basket and three formats, each in its own colour.
- Patiline (distribution web · photo · rebranding): Industrial bread and croissants, made by machines you can watch. We built their distribution website and website, shot their own-production bakery range, and rebranded Patiline Bakery.
Fintech Boulevard
- Bepco (energy · brand · digital): An energy company with a brand and a digital presence to match the power it builds.
- Investimental (ux · ui · product): The newest retail broker in the market, helped to win in digital. Information architecture, high quality mockups and a product experience built for first-time investors.
- Infinity Capital (identity · digital): Financial investments for visionary clients, from Craiova. Brâncuși's Endless Column closed into a ring, slate, ink and gold, stationery and a website.
- Assetto (product · brand): Putting the tech in fintech. Product and brand for a data-driven platform.
- Longshield (brand · web): Long-term investments, under a shield drawn on the golden ratio. Strategy, logo, brandbook, stationery and website for an investment group.
- Venevo (brand · website · fintech): Fractional startup investing, for everyone. A dynamic V✳ logo, purple and yellow, and a website that opens the door to venture opportunities.
- ESD (rebranding · website): The largest electronics service network in Romania, speaking for itself at last. Positioning, rebranding, fleet and esdrom.ro.
- Unchain Festival (festival · brand): The Davos of CEE fintech, inside Oradea Fortress. Strategy, identity and a website where one red thread builds the fortress.
- Witanalytica (business intelligence · brand): Business intelligence in a calm, consultative voice. Deep teal, a line of orange and a mark built from a pie chart, a keyhole and an open circle.
- Techventures Bank (rebranding · website): The first entrepreneurial bank in Romania, refreshed: silver wings, landscapes in navy and a website with a human approach to banking.
Medical Avenue
- Clinica Sante (clinic · brand · film): Recommended by doctors, signed off by patients: the Clinica Sante TV film and brand work.
- The Aesthetic Court (website · ux · ui): A medical congress staged as a courtroom at the Palace of the Parliament, and a website built as the trial itself.
- Zdrovit (health · a yard of brands): A courtyard of health, clinic, beauty and perfume brands, from Bucharest to Barcelona, Los Angeles and Paris.
- Sofmedica (medical · a yard with a clinic): Sofmedica, with a small yard of its own and Medcity, the clinic, inside it. By Cromatic Studios.
- Medcity (clinic · in the sofmedica yard): Medcity, the clinic inside the Sofmedica yard. By Cromatic Studios.
- Clinica Dr. K (aesthetics medical center): Clinica Dr. K, an aesthetics medical center on Medical Avenue. By Cromatic Studios.
- Toskani MED (brand strategy · packaging · barcelona): Aesthetic non-invasive solutions for caring doctors, from Barcelona. Their core, their archetype, two visual concepts and packaging for new ranges.
- Routine Paris (brand · identity): A daily ritual brand with a Parisian address and an indie heart. Built to be part of somebody's morning, every morning.
- Help 4 Brain (pharma · product · marketing): Enabling a pharma challenger to become a leader.
- Altius (medical): Medical brand and digital work by Cromatic Studios.
- Zoetis (animal health): Animal health communication by Cromatic Studios.
- Elithia (medical): Making motherhood a soothing, joyful experience: brand, website and content for a women's health clinic.
The Smallest Shortcut
- Sticker Republic (stickers · print): Stickers for everything and everyone: the little yellow house on the lane, plastered with its own work.
- Printoteca (print on demand): Print on demand with no minimum orders: tees and hoodies printed one by one, for anyone who wants to sell their own.
Friends we made along the way: Cargus, Global Records, Erste, Microsoft, Echo School, Unchain Festival and more than 30 others.
The crew
We discover AI every day, but we are strong believers in the collective power of brilliant humans: Cristian, Daniel, Ana, Coz, Alexandra, Stefan, Adina, Anne, Iulică and Melissa.
Questions people ask us
What does Cromatic Studios do?
Cromatic Studios is an independent creative studio in Bucharest, Romania. We do brand strategy, identity design, websites and apps (UX and UI), video production and photography, and content and growth for social media.
Who do you work with?
Indie and local businesses, startups, scale-ups and established companies. Many of our clients are specialty coffee brands (Slow Coffee Festival, Two Minutes, Steam, Craft Coffee, Artisan Coffee Gear, OMA Coffee), alongside fintech and digital products such as Investimental, Assetto, Cargus and Help4Brain.
Who runs Cromatic Studios?
Cromatic Studios was founded in 2014 by Daniel Stoicescu, who is still its creative architect. Today the studio is led by two partners, who are also brothers: Daniel Stoicescu, the founder, and Cristian Stoicescu, the CEO.
Where is the studio?
Strada Olari 9, Bucharest, Romania. Come by for a coffee.
How do I start a project?
Complete the boarding pass at the end of the drive, or write to hi@cromaticstudios.com. We answer within one working day.