Cromatic Studios RODrive in the Cromatic City Drive
Two MinutesOMA CoffeeSip Coffee & WinePain PlaisirYoshi IzakayaArtisan Coffee GearSlow Coffee FestivalBereroSteam Coffee ShopCraft CoffeeKómpusARCA Resort
AntilaUNDÉPatilineBepcoInvestimentalInfinity CapitalAssettoLongshieldVenevoESDUnchain FestivalWitanalytica
Techventures BankClinica SanteThe Aesthetic CourtToskani MEDRoutine ParisAltiusElithiaEcho SchoolSticker RepublicPrintoteca

We’re here for the brand experiences 

Or take the scenic route through the Cromatic City

What we bring to the table

From a dream to a crowd

Brand strategy

Every brand starts as somebody's dream at a kitchen table. Two cups of coffee and a lot of hard questions later, the dream has a spine: your strategy, positioning, personas, the reason anyone should care.

  • Brand strategy
  • Positioning
  • Persona journeys
  • Naming
  • Workshop at the table

Brand identity

Then the dream learns to talk. A name, a mark, a tone of voice. The things people repeat about you when you are not in the room.

  • Identity design
  • Brand book
  • Tone of voice
  • Content design
  • Editorial

Web, apps, packaging, film

A voice needs a world to live in. Websites, apps, packaging, film. Places your customer can walk into and instantly feel who you are, before reading a single word.

  • UX & UI
  • Rapid prototyping
  • Websites & apps
  • Design systems
  • Video & sound

Content & growth

A beautiful world with nobody in it is a museum. We bring the crowd. Content strategy, social design, ad campaigns and Instagram growth with taste, not tricks.

  • Content strategy
  • Social design
  • Ad campaigns
  • Instagram growth
  • Community
The 3D city of Bucharest at sunset, a vintage Dacia 1300 on the road

The Cromatic City

Drive through the portfolio

Every project is a place in a city we built for it. Drive through it, or read it street by street.

Drive in the Cromatic City or continue to our works in the classic way
Take a drive in the Cromatic City

Coffee Street Specialty coffee, food & drink

Where we grew up: coffee shops, roasters, a festival, bakeries, a craft beer, a charcuterie and a caviar farm.

The whole street

15 case studies

Two Minutes Brand · Boxes · Film Two MinutesA specialty coffee shop brand made to be loved fast and remembered long. Two minutes to fall for it, a lifetime as a regular. Read the case →Two Min Lab Flavour lab · Identity Two Min LabThe Two Minutes flavour laboratory, micro-roastery and kitchen, with a mark and signs of its own. Read the case →OMA Coffee Brand · Coffee · Brașov OMA CoffeeA specialty coffee shop at the foot of the mountains. Passionate baristas who love the craft of coffee as much as the peaks around them, and a brand as warm as the cup. Read the case →Sip Coffee & Wine Branding · Communication Sip Coffee & WineComplementing one of the best designed coffee shops in town with a branding that fits. Read the case →Pain Plaisir Video · Photo · Product design Pain PlaisirA French-style bakery with a real oven at its heart. We made their video production, the photo shootings and the product design. Read the case →Yoshi Izakaya Communication · Content Yoshi IzakayaDelivering top content for the best sushi in town. Read the case →Artisan Coffee Gear Brand universe · Web Artisan Coffee GearCoffee gear for passionate customers, in a tailor made environment with a personal voice. A whole brand world, from the letterform pattern to the webshop. Read the case →Slow Coffee Festival Brand · Product · Since 2021 Slow Coffee FestivalThe biggest coffee lovers community in the country. We upgrade its brand universe year after year, so every edition feels familiar and brand new at the same time. Read the case →Berero Brand · Labels · Merch BereroCraft beer with your people. COMM and UNITY, two cans that spell one word, merch and posters for Berero. Read the case →Steam Coffee Shop Branding · Growth · Product Steam Coffee ShopA pioneer brand refreshed for its community. New energy for the people who were there from the start, and a clear invitation for the ones just arriving. Read the case →Craft Coffee Branding · Website Craft CoffeeThe official distributor of La Marzocco, Mazzer, PuQPress and Fellow in Romania. A brand and a shop built to equip the passion for coffee. Read the case →Kómpus Brand KómpusDifferentiating a coffee shop in the market by enabling the founder's vision. Read the case →ARCA Resort Packaging · Caviar · Livery ARCA ResortCaviar tins, a van and smoked-fish trays for a resort-destination with its own ponds and production. Read the case →Antila Brand · Illustration · Packaging AntilaA charcuterie brand with a bold wordmark, a cast of disruptive characters and packaging you spot from the end of the aisle. Read the case →UNDÉ Brand · Signage · Merch UNDÉARCA's grocery stores: a hand-drawn basket and three formats, each in its own colour. Read the case →Patiline Distribution web · Photo · Rebranding PatilineIndustrial bread and croissants, made by machines you can watch. We built their distribution website and website, shot their own-production bakery range, and rebranded Patiline Bakery. Read the case →
Lapterra Patisserie · Work in progressWIP LapterraA cosy patisserie, in the making. Work in progress: more soon. Work in progress
Take a drive in the Cromatic City

Fintech Boulevard Banks, investments, fintech, energy & tech

Banks, brokers, investment groups, a fintech festival, an energy company and a school of technology and digital arts, made clear and human.

The whole street

11 case studies

Bepco Energy · Brand · Digital BepcoAn energy company with a brand and a digital presence to match the power it builds. Read the case →Investimental UX · UI · Product InvestimentalThe newest retail broker in the market, helped to win in digital. Information architecture, high quality mockups and a product experience built for first-time investors. Read the case →Infinity Capital Identity · Digital Infinity CapitalFinancial investments for visionary clients, from Craiova. Brâncuși's Endless Column closed into a ring, slate, ink and gold, stationery and a website. Read the case →Assetto Product · Brand AssettoPutting the tech in fintech. Product and brand for a data-driven platform. Read the case →Longshield Brand · Web LongshieldLong-term investments, under a shield drawn on the golden ratio. Strategy, logo, brandbook, stationery and website for an investment group. Read the case →Venevo Brand · Website · Fintech VenevoFractional startup investing, for everyone. A dynamic V✳ logo, purple and yellow, and a website that opens the door to venture opportunities. Read the case →ESD Rebranding · Website ESDThe largest electronics service network in Romania, speaking for itself at last. Positioning, rebranding, fleet and esdrom.ro. Read the case →Unchain Festival Festival · Brand Unchain FestivalThe Davos of CEE fintech, inside Oradea Fortress. Strategy, identity and a website where one red thread builds the fortress. Read the case →Witanalytica Business intelligence · Brand WitanalyticaBusiness intelligence in a calm, consultative voice. Deep teal, a line of orange and a mark built from a pie chart, a keyhole and an open circle. Read the case →Techventures Bank Rebranding · Website Techventures BankThe first entrepreneurial bank in Romania, refreshed: silver wings, landscapes in navy and a website with a human approach to banking. Read the case →Echo School Social media · Instagram Echo SchoolTwo years of Instagram for a School of Technology, Digital Arts & Videogames in Bucharest: posts, stories, carousels, reels and campaigns. Read the case →
Take a drive in the Cromatic City

Medical Avenue Clinics, pharma & aesthetic medicine

Clinics, labs, pharma and aesthetic medicine, from Bucharest to Barcelona.

The whole street

26 case studies

Clinica Sante Clinic · Brand · Film Clinica SanteRecommended by doctors, signed off by patients: the Clinica Sante TV film and brand work. Read the case →The Aesthetic Court Website · UX · UI The Aesthetic CourtA medical congress staged as a courtroom at the Palace of the Parliament, and a website built as the trial itself. Read the case →Toskani MED Brand strategy · Packaging · Barcelona Toskani MEDNon-invasive aesthetics for doctors who care, from Barcelona. Their core, their archetype, two visual concepts and packaging for new ranges. Read the case →Darya Hope Brand strategy · Social media · Packaging Darya HopeThe Core of a science based skincare brand, ideas for its social media and the Rescue Drops packaging. Read the case →Tracy J Brand strategy · Identity · Packaging Tracy JThe Core of a skincare brand with a joyous voice, its visual identity, packaging and brand universe. Read the case → Brand · Identity Routine ParisA daily ritual brand with a Parisian address and an indie heart. Built to be part of somebody's morning, every morning. Read the case →Altius Medical AltiusMedical brand and digital work by Cromatic Studios. Read the case →Elithia Medical ElithiaMaking motherhood a soothing, joyful experience: brand, website and content for a women's health clinic. Read the case →
Zdrovit Beauty & Supplement Park ZdrovitBeauty & Supplement Park: the Zdrovit brands Cromatic Studios works for, in one place.
Sofmedica Medical · A yard with a clinic SofmedicaSofmedica, with a small yard of its own and Medcity, the clinic, inside it. By Cromatic Studios.
Medcity Clinic · In the Sofmedica yard MedcityMedcity, the clinic inside the Sofmedica yard. By Cromatic Studios.
Clinica Dr. K Aesthetics medical center Clinica Dr. KClinica Dr. K, an aesthetics medical center on Medical Avenue. By Cromatic Studios.
Zoetis Animal health ZoetisAnimal health communication by Cromatic Studios.

In Zdrovit · Beauty & Supplement Park

Friends we made along the way Erste BankMicrosoftGlobal RecordsCargusDigiAWSKastel GroupRațiu & RațiuCatapultRobofunOpen BarChef SosinDirect BookingNoal Dental ClinicSkin AestheticsBrewzeus7 Oale

A vintage Dacia 1300 driving through the Cromatic City, our 3D Bucharest, at sunset

A tour of the city

Come for a drive

Our work, as a city you can drive through. Every brand has its street, and there is a coffee stop on the way.

Drive in the Cromatic City

Full tank of services

What we carry

Video Production

5 skills on board

  • Video production
  • Photography
  • Post production
  • Sound design
  • Generative AI for video
Video production →

UX & UI Design

5 skills on board

  • Rapid prototyping
  • Information architecture
  • High quality mockups
  • Websites & apps
  • Design systems
Websites & apps →

In depth Brand strategy →Brand identity →Websites & apps →Video production →Social media & content →

The crew

Brilliant humans

We discover AI every day, but we are strong believers in the collective power of brilliant humans. Meet the team →

  • CristianPartner · CEO & Strategy MasterAsks the question nobody asked yet, then builds the plan around the answer. Keeps the studio pointed at what matters for your business, and the coffee pointed at the table.
  • DanielFounder · Partner · Creative ArchitectDraws the blueprint of a brand before anyone picks a colour: the idea, the system, the world it lives in. Then stays on site until it is built the way it was drawn.Instagram ↗
  • AnaTurns a brief into something you want to look at twice. Patient with the details, impatient with the obvious.
  • CozThe one who finds the shot, the angle or the joke that makes the whole thing click. Calm on set, loud in the good ideas.
  • AlexandraKeeps the many moving parts moving in the same direction. Knows where every file, deadline and promise lives.
  • StefanMakes things work, on screen and behind it. If it can be built, he is already building it.
  • AdinaListens first, writes second. Finds the words a brand would say if it could talk, and the tone it should say them in.
  • AnneAn eye for the small things that make a big impression: the crop, the colour, the pause between two frames.
  • IulicăBrings the energy into the room and the frame. Equally at home behind a camera and in front of a moodboard.
  • MelissaCurious about everything, careful with everything. The fresh pair of eyes that spots what the rest of us got used to.
The studio, from the stairs
The studio, from the stairs
Lunch on the balcony
Lunch on the balcony
Get shit done
Get shit done
There is always a coffee
There is always a coffee
The window seat
The window seat
Olari 9, the studio
Olari 9, the studio
On set
On set
Head of morale
Head of morale

Good questions

Before the coffee

What does Cromatic Studios do?

Cromatic Studios is an independent creative studio in Bucharest, Romania. We do brand strategy, identity design, websites and apps (UX and UI), video production and photography, and content and growth for social media.

Who do you work with?

Indie and local businesses, startups, scale-ups and established companies. Many of our clients are specialty coffee brands (Slow Coffee Festival, Two Minutes, Steam, Craft Coffee, Artisan Coffee Gear, OMA Coffee), alongside fintech and digital products such as Investimental, Assetto and Help4Brain.

Who runs Cromatic Studios?

Cromatic Studios was founded in 2014 by Daniel Stoicescu, who is still its creative architect. Today the studio is led by two partners, who are also brothers: Daniel Stoicescu, the founder, and Cristian Stoicescu, the CEO.

Where is the studio?

Strada Olari 9, Bucharest, Romania. Come by for a coffee.

How do I start a project?

Complete the boarding pass at the end of the drive, or write to hi@cromaticstudios.com. We answer within one working day.

Final call · Strada Olari 9

What do you dream of?

Complete your boarding pass and we'll answer within one working day. You get a copy too. Or just come by: the door is open, the coffee is on.

hi@cromaticstudios.com
+40 728 978 068

01What are we making? Pick as many as you like
02What kind of business are you?
03When do you want to take off?
04Passenger

Prefer the long way round? The same story is also the Cromatic City, a 3D Bucharest you can drive through, with a coffee stop and a few surprises.

Drive in the Cromatic City