ARCA Resort
Creating a truly authentic brand universe.
- Tourism, Food & Beverages
- Blăgești, Bacău
- Brand architecture, branding, design, packaging, signage, UI, web development
A fish farm with big dreams
ARCA began as a fish farm and grew into a retreat for people escaping the urban hustle: ponds and a pontoon, Lotca, a fishermen's restaurant, Tiny Houses and Lotca Rooms, Foliage for weddings and events, and a wide portfolio of premium, fresh fish-based foods.
A family business with the vision, and the patience, to build one of the most special brands in the country, in a highly competitive market.
“We took nature as our accomplice and built a resort-destination together.”
ARCA, on its website
One house, many brands
We built a complex brand architecture with fertile ground for extensions: ARCA at the top, and a family of sub-brands around it, Lotca, Foliage, Tiny Houses, Play and more, so every new product or venue can launch under the same roof.
The thin ARCA lettering at the top, a family of sub-brands below it, each with its own colour and type, and guidelines that keep them related. Then the details guests touch: menus, placemats, table cards, badges and signs.
- Brand architecture
- Brand strategy
- Logo family
- Colour system
- Brand guidelines
- Menus
- Signage
- Stationery
Lotca by ARCA
Packaging for the products that carry ARCA's name: caviar tins, jars, smoked-fish trays and a delivery van, plus the resort's website.
- Packaging design
- Caviar tins
- Jar labels
- Skin trays
- Vehicle livery
- Website UI
- Web development
The website
A brand architecture with fertile potential for extensions and new launches, giving ARCA the flexibility it needed in a highly competitive market.
Coffee Street
