Elithia
Making motherhood a soothing, joyful experience.
- Healthcare, women's health clinic
- Bucharest
- Brand strategy, branding, UI, web development, social media content
A new kind of clinic for mothers
Elithia was founded by a team of internationally experienced gynaecologists who wanted to bring a new concept to Romania: a clinic that gives mothers an empathy-driven experience at the highest medical standards in the market.
Obstetrics, maternal-fetal medicine, gynaecology and breast care, under one roof in Bucharest, now in two locations. The brand had to feel as caring as the doctors, and as trustworthy as their training.
“Elithia is a space where professionalism meets genuine care for women's health.”
Elithia, on its website
Care you can feel
We built a brand universe close to the founders' vision: a soft, rounded wordmark, a flowing symbol, a warm palette of peach, teal and lilac, and ribbons that carry the clinic's specialties. Then a website and social content that speak the same language.
The wordmark, a flowing symbol and a palette of peach, teal and lilac, with ribbons that wrap the specialties and values around every surface. Each doctor gets a card in a colour of their own.
- Brand strategy
- Logo
- Symbol
- Colour system
- Ribbon graphics
- Business cards
- Stationery
Social content that sounds like the clinic: calm, clear and warm, with the ribbons carrying the topics, from the first pregnancy check-up to breast screening.
- Social media content
- Instagram posts
- Key visuals
- Copywriting
elithia.ro introduces the doctors first, explains each specialty in plain words and keeps an appointment one tap away, on every screen.
- UX/UI design
- Web development
- Doctor profiles
- Service pages
- Appointment requests
The website
A clinic brand close to its founders' vision: professional, warm and recognisable, from a doctor's business card to the booking page.
Medical Avenue
