Elithia: women's health clinic brand & website

A new kind of clinic for mothers

Elithia was founded by a team of internationally experienced gynaecologists who wanted to bring a new concept to Romania: a clinic that gives mothers an empathy-driven experience at the highest medical standards in the market.

Obstetrics, maternal-fetal medicine, gynaecology and breast care, under one roof in Bucharest, now in two locations. The brand had to feel as caring as the doctors, and as trustworthy as their training.

The team, and a scan at the clinic.

“Elithia is a space where professionalism meets genuine care for women's health.”
Elithia, on its website

Care you can feel

We built a brand universe close to the founders' vision: a soft, rounded wordmark, a flowing symbol, a warm palette of peach, teal and lilac, and ribbons that carry the clinic's specialties. Then a website and social content that speak the same language.

4 specialties obstetrics, maternal-fetal medicine, gynaecology and breast care Drop for more

Branding& Design

The wordmark, a flowing symbol and a palette of peach, teal and lilac, with ribbons that wrap the specialties and values around every surface. Each doctor gets a card in a colour of their own.

Brand strategy
Logo
Symbol
Colour system
Ribbon graphics
Business cards
Stationery

The wordmark on peach, and the symbol on each doctor's card, in a colour of their own

Growth& Content

Social content that sounds like the clinic: calm, clear and warm, with the ribbons carrying the topics, from the first pregnancy check-up to breast screening.