RO ← Cromatic Studios

Darya Hope

Science based skincare.

  • Skincare
  • Brand strategy · The Core
  • Social media · Packaging
Rescue Drops bottles and their box on a black plinth, next to an unfolded insert

The Core first

Darya Hope makes skincare products.

We started from the Core: brand attributes, an archetype and a manifesto. Then the topics for social media, and the packaging.

“Darya Hope provides skincare products to conscious customers in a science based environment with a knowledgeable & transparent voice. Helping them transform their skin and feel confident.”

The Core, the value proposition

A sage caregiver

Darya Hope’s personality is a sage caregiver. The first topic for social media: the importance of choosing the right ingredients when formulating skin care products.

Sage caregiver Darya Hope’s personality, from the Core Drop for more
Ingredientcarousels

The importance of choosing the right ingredients, in Instagram carousels: mandelic acid, why it matters, its benefits, and the verdict.

  • Instagram carousels
  • Social media design
Six carousel slides about mandelic acid: the Verdict cover, the molecule, why does this matter, benefits and the verdict Good, next to a phone showing the post
The carousel
The same carousel laid out in a row, with the post open on a phone
On Instagram
Sciencevideos

Simple but compelling videos, hosted by a female scientist, that show how the products actually work.

  • Video concept
  • IG reels
Two phones: a scientist holding a test tube, and the Rescue Drops post in an Instagram feed
Rescue Drops, on Instagram
RescueDrops

Rescue Drops, for acne, hyperpigmentation and ageing skin: a mark, the bottle, the box and its insert, in five colours.

  • Product mark
  • Packaging
  • Dielines
  • Colourways
The Rescue Drops mark: a drop above the name
The Rescue Drops box, its flat dieline and the bottle label
Five Rescue Drops box fronts: mandelic acid in blue, lilac, teal and sage, and oil control in red
Five colours
Rescue Drops bottles and boxes in a row, on a black shelf
Haircare

The same system on the shampoos and conditioners: Amino Acid, Bakuchi and Sunflower.

  • Packaging
Darya Hope shampoo and conditioner bottles: Amino Acid Shampoo, Bakuchi Shampoo and Sunflower Conditioner

The Core, the topics for social media, and one packaging system, from Rescue Drops to the shampoos and conditioners.

Rescue Drops bottles in five colours in front of their boxes

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