Darya Hope
Science based skincare.
- Skincare
- Brand strategy · The Core
- Social media · Packaging
The Core first
Darya Hope makes skincare products.
We started from the Core: brand attributes, an archetype and a manifesto. Then the topics for social media, and the packaging.
“Darya Hope provides skincare products to conscious customers in a science based environment with a knowledgeable & transparent voice. Helping them transform their skin and feel confident.”
The Core, the value proposition
A sage caregiver
Darya Hope’s personality is a sage caregiver. The first topic for social media: the importance of choosing the right ingredients when formulating skin care products.
The importance of choosing the right ingredients, in Instagram carousels: mandelic acid, why it matters, its benefits, and the verdict.
- Instagram carousels
- Social media design
Simple but compelling videos, hosted by a female scientist, that show how the products actually work.
- Video concept
- IG reels
Rescue Drops, for acne, hyperpigmentation and ageing skin: a mark, the bottle, the box and its insert, in five colours.
- Product mark
- Packaging
- Dielines
- Colourways
The same system on the shampoos and conditioners: Amino Acid, Bakuchi and Sunflower.
- Packaging
The Core, the topics for social media, and one packaging system, from Rescue Drops to the shampoos and conditioners.
Medical Avenue
