ALTIUS
Consolidating the vet pharma leader's market position.
- Veterinary, Pharma
- Brand strategy, branding, UI, web development, video
A leader that needed to look like one
ALTIUS is a leader in the distribution of veterinary pharmaceutical products.
To consolidate its market status it needed a clear repositioning and a refreshed visual identity.
Repositioned, then refreshed
A new strategy, then a new identity: the ALTIUS wordmark with its orange arrow, soft teal gradients, and a system of cards and icons for every product area.
The wordmark and its arrow, blurred gradients in teal and orange, and an icon set for the animals and areas ALTIUS serves, used on everything from business cards to umbrellas.
- Brand strategy
- Repositioning
- Logo refresh
- Colour system
- Iconography
- Stationery
- Merch
A website that presents the portfolio, the events and the articles ALTIUS publishes for vets, in the same soft, clinical palette.
- UI design
- Web development
We delivered, exceeded expectations and became a long-term partner in video content, supporting Vets Congress, the top industry event in the market, made by ALTIUS.
Medical Avenue
