RO ← Cromatic Studios

ALTIUS

Consolidating the vet pharma leader's market position.

  • Veterinary, Pharma
  • Brand strategy, branding, UI, web development, video
ALTIUS cards with soft teal and orange gradients

A leader that needed to look like one

ALTIUS is a leader in the distribution of veterinary pharmaceutical products.

To consolidate its market status it needed a clear repositioning and a refreshed visual identity.

ALTIUS notebooks with a teal gradient
ALTIUS tape in white and teal
Notebooks and tape from the new identity.

Repositioned, then refreshed

A new strategy, then a new identity: the ALTIUS wordmark with its orange arrow, soft teal gradients, and a system of cards and icons for every product area.

Long-term partner for video content, including Vets Congress Drop for more
Branding& Design

The wordmark and its arrow, blurred gradients in teal and orange, and an icon set for the animals and areas ALTIUS serves, used on everything from business cards to umbrellas.

  • Brand strategy
  • Repositioning
  • Logo refresh
  • Colour system
  • Iconography
  • Stationery
  • Merch
The ALTIUS wordmark with its orange arrow on a teal gradient
A row of icons for animals and product areas
The wordmark and its arrow, and icons for the animals and areas ALTIUS serves
An ALTIUS umbrella
ALTIUS business cards
Umbrella and business cards
Cards named Standard, Flexible and Business
Teal folders and envelopes
Cards for each offer, folders and stationery
ProductDesign

A website that presents the portfolio, the events and the articles ALTIUS publishes for vets, in the same soft, clinical palette.

  • UI design
  • Web development
The ALTIUS website on a laptop
Website sections for events and articles
The website, with events and articles for vets

We delivered, exceeded expectations and became a long-term partner in video content, supporting Vets Congress, the top industry event in the market, made by ALTIUS.

What is your winning soundtrack?

We can bring the mixtape