TV commercials
Spots built around one line. Clinica Sante's opens on a question, who tests the people who run the tests, and closes on “Recomandată de medici, parafată de pacienți”. Help4Brain's TV commercial ran alongside its social launch.
+1 · Video production
Film, photo and sound, made in house.
Cromatic Studios produces TV ads, brand films, campaign shoots and product photography in Bucharest, with post production and sound design in the same house as the brand.
We have three chapters we talk about every day, and one more. Video production sits right next to strategy, identity and web, so the film looks and sounds like the brand it is made for. The studio that designs your brand also shoots it, which means nobody has to explain the brief twice. Photography, post production and sound design happen under the same roof.
The work runs from TV to the phone. For Clinica Sante we made a TV spot for a national network of laboratories, with a line people repeat, recommended by doctors, stamped by patients. Help4Brain got a TV commercial, ad campaigns and reels with experts and creators. Routine Paris got its first perfume campaign, shot as a short film and a series of stills.
Food is where the camera gets hungry. We shot the Pain Plaisir Anemone torn, bitten and held up to the eyes, then a Christmas table full of the bakery. Casa Berero's cans went on the grass, on a rusted car and into a red crate. Steam was shot across a full season. Bepco and ALTIUS kept us on for video after their rebrands.
What it includes
Brand and campaign films
Films that introduce a brand or a product. The first perfume campaign for Routine Paris, the video work for Bepco, the season reel for Steam, and film for Two Minutes, our neighbour for a decade.
Product photography
Products shot like they are already loved. The Anemone up close for Pain Plaisir, COMM and UNITY cans in their own colours for Casa Berero, Help4Brain boxes and tablets in lifestyle stills for everyday focus.
Social reels
Short video made for the feed. Help4Brain's reels on memory, power naps and dopamine, Printoteca's songs from the atelier and Sticker Zodiac for Sticker Republic, each built to be followed.
Ongoing video partnerships
Video that keeps going after the launch. ALTIUS made us its long-term partner for video content, including Vets Congress. After the Bepco rebrand we stayed on, filming some of the bravest entrepreneurs we have ever met.
Art direction, animation and post
We direct the look on set and finish it in house, with editing, animation, post production and sound design. Bepco's hexagon mark was animated to move, and Casa Berero's city shoot was art-directed in blue and red.
Restaurant and venue shoots
We shoot places the way regulars know them. The grill, the bar and the guests at Yoshi Izakaya, a full house on a weekday morning at Steam, a Christmas table full of Pain Plaisir.
How we work
The idea
We start from the brand and the one thing the film has to say. A question to open on, a line to close on, and a reason to watch to the end.
Pre-production
Locations, casting, props and set design, planned with art direction that fits the identity, so every frame already looks like the brand before the camera rolls.
The shoot
Photo and video together when it makes sense, in the shop, the atelier, the clinic or the studio. We shoot for every format the campaign needs, from a TV spot to a vertical reel.
Post and delivery
Editing, animation, post production and sound design, in house. Then the cuts for TV, web and social, sized and ready to publish.
Video production · 10 case studies
The work
Clinic · Brand · FilmClinica SanteRecommended by doctors, signed off by patients: the Clinica Sante TV film and brand work.
Read the case →
Pharma · Product · MarketingHelp 4 BrainEnabling a pharma challenger to become a leader.
Read the case →
Video · Photo · Product designPain PlaisirA French-style bakery with a real oven at its heart. We made their video production, the photo shootings and the product design.
Read the case →
Brand · IdentityRoutine ParisA daily ritual brand with a Parisian address and an indie heart. Built to be part of somebody's morning, every morning.
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Energy · Brand · DigitalBepcoAn energy company with a brand and a digital presence to match the power it builds.
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MedicalAltiusMedical brand and digital work by Cromatic Studios.
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Branding · Growth · ProductSteam Coffee ShopA pioneer brand refreshed for its community. New energy for the people who were there from the start, and a clear invitation for the ones just arriving.
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Brand · Labels · MerchCasa BereroCraft beer with your people. COMM and UNITY, two cans that spell one word, merch and posters for Casa Berero.
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Communication · ContentYoshi IzakayaDelivering top content for the best sushi in town.
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Brand · Boxes · FilmTwo MinutesA specialty coffee shop brand made to be loved fast and remembered long. Two minutes to fall for it, a lifetime as a regular.
Read the case →Industries we know from the inside
Coffee StreetCromatic Studios is a Bucharest branding studio for specialty coffee, food and drink. We design the brand, the box, the shop and the feed for the places people come back to.→Medical AvenueCromatic Studios builds brands, websites, films and content for clinics, laboratories, pharma and aesthetic medicine, in Romania and abroad. Precise for the doctor. Calm for the patient.→Fintech BoulevardCromatic Studios designs brand strategy, identities, websites and apps for banks, brokers, investment groups, fintech startups and energy companies in Romania. Clear for the regulator, warm for the customer.→
Good questions
Before the coffee
Do you produce TV ads in Romania?
Yes. We made a TV spot for Clinica Sante, a national network of medical laboratories, and a TV commercial for Help4Brain, a nootropic produced by Zdrovit. Video production, photography, post production and sound design all happen in house at Cromatic Studios in Bucharest.
Can you shoot product photography for food and drink?
Yes. We shot the Anemone pastry and a Christmas table for Pain Plaisir, COMM and UNITY cans and a red crate of craft beers for Casa Berero, the dishes and the bar at Yoshi Izakaya, and a full season of guests and baristas at Steam Coffee Shop.
Do you make video content for social media?
Yes. Help4Brain's reels with experts and creators, Printoteca's songs filmed in the atelier, Sticker Republic's Sticker Zodiac series and Steam's season reel were all made for Instagram, by the same team that plans the content strategy behind them.
Do you keep making video after a project ends?
Yes. After the Bepco rebrand we stayed on to create video content for the company, a long-term relationship that keeps producing. ALTIUS made us its long-term partner for video content, including Vets Congress, the top industry event in its market.
Can you combine a brand campaign with photo and video?
That is how we like it. For Routine Paris we wrote the brand strategy, shot the first perfume campaign as a short film and stills, then launched it on social media one fragrance at a time. For Pain Plaisir the product branding, packaging, shoot and Christmas campaign came together.
Your brand next?
hi@cromaticstudios.com · +40 728 978 068 · Strada Olari 9, Bucharest