Craft Coffee
Equipping the passion for coffee.
- Coffee equipment: distribution, installation and service
- Str. Brațului 7, Bucharest
- Brand identity, badge system, packaging, uniforms, merch, e-commerce website, event photography
Professional machines, sold by phone
Craft Coffee distributes and services professional espresso and brew equipment, chosen only from the most respected brands in the world. It is the official distributor of La Marzocco, Mazzer, PuQPress and Fellow in Romania, and also brings in Sinoova, Mahlkönig, Anfim and BWT.
It was born in 2023 out of a passion for La Marzocco machines, and is run by the team behind Steam Coffee Shop. It sold through phone calls and visits alone, with no shop of its own online.
“At Craft Coffee, we equip the passion for coffee.”
Craft Coffee, on its website
The finest equipment, stamped
A badge built like a seal of approval, a red and blue system for a company that both sells and services, and a webshop that shows a multi-group espresso machine and a cupping spoon with the same care.
A circular badge with the wordmark cut across the middle and “The finest equipment” around it: it reads as a seal on a box, embroidered on a patch or pressed onto a pin. Red and blue split the system into two tempers.
- Logo
- Badge system
- Colour system
- Stationery
- Packaging
- Uniforms
- Merch
The finest equipment.
Written around the badge, on every box, uniform and plinth.
Uniforms and bags for the technicians: the part of the brand that actually shows up at your bar
craftcoffee.ro is a WooCommerce shop with an editorial skin: warm paper backgrounds, product shots on one beige, an italic serif for names and a headline that draws itself in. It sells accessories straight to the cart and takes quote requests for the machines.
- UX/UI design
- E-commerce website
- Homepage
- Navigation
- Product cards
- Cart
The homepage
More than 60 products, from the KB90 to a pack of paper filters. The equipment page sorts them into espresso machines, grinders, tampers, milk frothers and brewers. Product pages lead with the gallery, then specs, then a quote form for the machines.
- Category pages
- Filters
- Product pages
- Quote requests
- Services page
Product page
Craft Coffee started with La Marzocco. The brand page tells its story, founded in Florence in 1927, every machine assembled by hand in Italy, then lays out the whole range, from the Linea Micra for the kitchen to the KB90.
- Brand page
- Espresso machines
- Grinders
- Merch
Florence, 1927.
Founded by the brothers Giuseppe and Bruno Bambi. Every machine is still assembled by hand in Italy.La Marzocco
Brand page
Fellow brings the other half of the catalogue: kettles, grinders, scales and brewers for home and pour-over. Craft Coffee carries it alongside Mazzer grinders, made in Italy since 1948, and PuQPress, the first automatic coffee tamper in the world.
- Brand pages
- Product catalogue
- Variant swatches
San Francisco, 2013.
Fellow started as a student project. The Stagg EKG kettle, the Ode grinder and the Atmos canister followed.Fellow
![Fellow Stagg [XF] pour-over set](/assets/m/craft-coffee-fellow-staggxf-f3ecbd34.jpg)
The Craft Coffee stand at Coffeeast: La Marzocco machines on plinths stamped with the logo, a Fellow brew bar and the team pulling shots for visitors under the badge.
- The brand, on the stand
Craft Coffee now has a brand that shows up the same way on a box, a uniform and a plinth, and a shop of its own: accessories go straight to the cart, machines go to a quote request, and every partner brand has a page.
Visit craftcoffee.roCoffee Street
