Craft Coffee: coffee equipment brand & webshop

Professional machines, sold by phone

Craft Coffee distributes and services professional espresso and brew equipment, chosen only from the most respected brands in the world. It is the official distributor of La Marzocco, Mazzer, PuQPress and Fellow in Romania, and also brings in Sinoova, Mahlkönig, Anfim and BWT.

It was born in 2023 out of a passion for La Marzocco machines, and is run by the team behind Steam Coffee Shop. It sold through phone calls and visits alone, with no shop of its own online.

The equipment Craft Coffee sells, installs and maintains, at home behind the bar.

“At Craft Coffee, we equip the passion for coffee.”
Craft Coffee, on its website

The finest equipment, stamped

A badge built like a seal of approval, a red and blue system for a company that both sells and services, and a webshop that shows a multi-group espresso machine and a cupping spoon with the same care.

20+ locations equipped by Craft Coffee in recent years Drop for more

Branding& Design

A circular badge with the wordmark cut across the middle and “The finest equipment” around it: it reads as a seal on a box, embroidered on a patch or pressed onto a pin. Red and blue split the system into two tempers.

Logo
Badge system
Colour system
Stationery
Packaging
Uniforms
Merch

The badge and the wordmark

The finest equipment.

Written around the badge, on every box, uniform and plinth.

“Your coffee equipment is here.” Before the machine is unpacked, the box already sounds like the brand.

Uniforms and bags for the technicians: the part of the brand that actually shows up at your bar

Thewebshop

craftcoffee.ro is a WooCommerce shop with an editorial skin: warm paper backgrounds, product shots on one beige, an italic serif for names and a headline that draws itself in. It sells accessories straight to the cart and takes quote requests for the machines.

UX/UI design
E-commerce website
Homepage
Navigation
Product cards
Cart

Thehomepage

The craftcoffee.ro homepage on a phone, scrolling

The homepage: the headline, a Linea Mini card with its colour dots, the best sellers, then one section per partner brand.

Visit craftcoffee.ro

Homepage hero: THE finest COFFEE EQUIPMENT, with a red brush mark behind finest — “The finest coffee equipment”: an animated headline, with a red brush mark behind the one word that matters

Best sellers grid: La Marzocco GB5 S, Strada X, Mazzer Kony G, PuQ Press Pro, Fellow Aiden — Best sellers in a bento grid, with colour and finish swatches right on the card

The open menu: Home, Equipment, Shop, About, Services, Contact, with the Bucharest showroom

The cart pop-up with a Fellow Tally Pro scale and a La Marzocco enamel mug

A menu that drops down with the showroom address and phone, and a cart that opens over the page instead of leaving it

The same shop on the phone

Catalogue& product

More than 60 products, from the KB90 to a pack of paper filters. The equipment page sorts them into espresso machines, grinders, tampers, milk frothers and brewers. Product pages lead with the gallery, then specs, then a quote form for the machines.

Category pages
Filters
Product pages
Quote requests
Services page

The equipment page: espresso machines in a bento grid of beige cards — “Descoperă echipamentele”: every espresso machine on one page, in a grid that changes rhythm row by row

The shop page with category filter pills and product cards — The shop: filter pills with counts, and cards that keep the price, the category and the colours in view

Productpage

Linea Micra: the gallery, a colour picker, the full spec table and a quote request instead of a cart button.

Visit La Marzocco Linea Micra

Linea Micra: gallery, colour options and specifications

Linea Micra features in outlined tiles, and related machines

Specs in a table, features in tiles: dual boilers, dual PID, a 0.25 l coffee boiler and a 1.6 l steam boiler

The Fellow Aiden product page with price, colours and delivery terms

The services page: consultancy, installation, support and financing

Products with a price go straight to the cart, with delivery in 24 to 48 hours. The services page explains the rest: consultancy, bench testing before delivery, installation, maintenance and financing.

LaMarzocco

Craft Coffee started with La Marzocco. The brand page tells its story, founded in Florence in 1927, every machine assembled by hand in Italy, then lays out the whole range, from the Linea Micra for the kitchen to the KB90.

Brand page
Espresso machines
Grinders
Merch

Florence, 1927.

Founded by the brothers Giuseppe and Bruno Bambi. Every machine is still assembled by hand in Italy.

LaMarzocco

La Marzocco Linea Classic S — Linea Classic S

The La Marzocco range on craftcoffee.ro, shot on the shop's beige

Brandpage

The brand page: the story, then espresso machines, grinders and merch.

Visit La Marzocco on craftcoffee.ro

Homepage section: La Marzocco, world leader in professional espresso machines — On the homepage, each partner brand gets a chapter of its own

Home& brew

Fellow brings the other half of the catalogue: kettles, grinders, scales and brewers for home and pour-over. Craft Coffee carries it alongside Mazzer grinders, made in Italy since 1948, and PuQPress, the first automatic coffee tamper in the world.

Brand pages
Product catalogue
Variant swatches

San Francisco, 2013.

Fellow started as a student project. The Stagg EKG kettle, the Ode grinder and the Atmos canister followed.

Fellow

Fellow Stagg [XF] pour-over set — Stagg [XF] pour-over

Fellow Atmos vacuum canister — Atmos canister

Fellow on craftcoffee.ro: Craft Coffee is its exclusive partner in Romania

Homepage section: Fellow, design and performance for home and brew — “Design and performance for home and brew”: the Fellow chapter on the homepage

Mazzer Philos grinder, Laguna Blu limited edition — Mazzer Philos, Laguna Blu

PuQPress M5 automatic tamper — PuQPress M5

PuQ Prep Navigator distributor — PuQ Prep Navigator

Mazzer grinders and PuQPress tampers complete the bar

AtCoffeeast

The Craft Coffee stand at Coffeeast: La Marzocco machines on plinths stamped with the logo, a Fellow brew bar and the team pulling shots for visitors under the badge.

The brand, on the stand

A La Marzocco machine and grinder on a dark plinth with the red Craft Coffee badge

A La Marzocco machine and grinder at the stand

A team member next to a La Marzocco machine

La Marzocco machines on Craft Coffee plinths

Shots for visitors, all day

The team behind the bar

A glass carafe of filter coffee on a Fellow scale

A Fellow grinder under the Craft Coffee badge

The Fellow brew bar

The team with visitors, under the Craft Coffee badge

A visitor and a team member in front of the Craft Coffee badge

Visitors at the stand, under the badge

Craft Coffee now has a brand that shows up the same way on a box, a uniform and a plinth, and a shop of its own: accessories go straight to the cart, machines go to a quote request, and every partner brand has a page.

Visit craftcoffee.ro