Coffee Street · 15 case studies
Cromatic Studios is a Bucharest branding studio for specialty coffee, food and drink. We design the brand, the box, the shop and the feed for the places people come back to.
Coffee is where we grew up. Two Minutes has been our client and our neighbour for a decade, and on our 3D drive we always stop there for four double espressos. Then the street filled up. Specialty shops like Steam, Sip and OMA Coffee in Brașov. Equipment brands like Craft Coffee and Artisan Coffee Gear. And Slow Coffee Festival, the biggest coffee lovers community in the country, whose brand universe we have upgraded every edition since 2021.
Food and drink followed the coffee. A French-style bakery with a pastry that deserved its own name. A craft beer with two cans that spell one word. A charcuterie brand you spot from the end of the aisle. A fish farm that grew into a resort, with its own caviar. A B2B bakery that wanted to look like a partner. Each one got the same order of work. Strategy first, then a mark, a box, a shop and a feed that all sound alike.
The sector asks a lot of a brand. It has to work on a cup, a shelf, a van and a phone screen, often on the same day. It has to make a regular feel at home and give a stranger a reason to walk in. We design for both, from our studio at Strada Olari 9 in Bucharest, for coffee, food and drink brands across Romania.
What we do on Coffee Street
Logos, palettes, menus, cups and in-store posters for the places people queue at. Sip got two semicircles drawn from its arches, Kómpus a world map of sandwiches, and Steam a refreshed steaming cup with a line its team can say out loud.
Coffee boxes picked up like favourite books at Two Minutes. COMM and UNITY cans for Casa Berero. Caviar tins, jars and smoked-fish trays for ARCA Resort. Antila's charcuterie in purple, yellow and coral, each product with its own character.
We built the craftcoffee.ro webshop for the official La Marzocco, Mazzer, PuQPress and Fellow distributor in Romania. Accessories go straight to the cart, machines go to a quote request. Artisan Coffee Gear got a webshop that reads like an atelier.
Slow Coffee Festival has worn our posters, merch and digital since 2021, upgraded every edition so it feels familiar and brand new. In 2025 it went back to its essence, slow, in Sage Bean, Lavender Roast and Golden Crema.
We shoot food the way it should be eaten. The Anemone torn and bitten for Pain Plaisir, a full season at Steam, the grill and the bar at Yoshi Izakaya, with content strategy, social media and ad campaigns behind them.
When one name has to carry many, we build the family. ARCA at the top with Lotca, Foliage and Tiny Houses around it. UNDÉ's three grocery formats in three colours. Urban Bun, Sandwich+ and Primo for Patiline, one per channel.
Coffee Street · 15 case studies
Brand · Boxes · FilmTwo MinutesA specialty coffee shop brand made to be loved fast and remembered long. Two minutes to fall for it, a lifetime as a regular.
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Brand · Product · Since 2021Slow Coffee FestivalThe biggest coffee lovers community in the country. We upgrade its brand universe year after year, so every edition feels familiar and brand new at the same time.
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Branding · Growth · ProductSteam Coffee ShopA pioneer brand refreshed for its community. New energy for the people who were there from the start, and a clear invitation for the ones just arriving.
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Branding · WebsiteCraft CoffeeThe official distributor of La Marzocco, Mazzer, PuQPress and Fellow in Romania. A brand and a shop built to equip the passion for coffee.
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Brand universe · WebArtisan Coffee GearCoffee gear for passionate customers, in a tailor made environment with a personal voice. A whole brand world, from the letterform pattern to the webshop.
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Brand · Labels · MerchCasa BereroCraft beer with your people. COMM and UNITY, two cans that spell one word, merch and posters for Casa Berero.
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Packaging · Caviar · LiveryARCA ResortCaviar tins, a van and smoked-fish trays for a resort-destination with its own ponds and production.
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Brand · Illustration · PackagingAntilaA charcuterie brand with a bold wordmark, a cast of disruptive characters and packaging you spot from the end of the aisle.
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Video · Photo · Product designPain PlaisirA French-style bakery with a real oven at its heart. We made their video production, the photo shootings and the product design.
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Branding · CommunicationSip Coffee & WineComplementing one of the best designed coffee shops in town with a branding that fits.
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Distribution web · Photo · RebrandingPatilineIndustrial bread and croissants, made by machines you can watch. We built their distribution website and website, shot their own-production bakery range, and rebranded Patiline Bakery.
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Brand · Signage · MerchUNDÉARCA's grocery stores: a hand-drawn basket and three formats, each in its own colour.
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BrandKómpusDifferentiating a coffee shop in the market by enabling the founder's vision.
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Brand · Coffee · BrașovOMA CoffeeA specialty coffee shop at the foot of the mountains. Passionate baristas who love the craft of coffee as much as the peaks around them, and a brand as warm as the cup.
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Communication · ContentYoshi IzakayaDelivering top content for the best sushi in town.
Read the case →Also on Coffee Street LapterraCoffeenativ
How we can help
Good questions
Cromatic Studios, an independent creative studio at Strada Olari 9, founded in 2014. Our coffee clients include Two Minutes, Steam Coffee Shop, Sip Coffee & Wine, OMA Coffee in Brașov, Kómpus in Constanța, the equipment brands Craft Coffee and Artisan Coffee Gear, and Slow Coffee Festival, Romania's biggest coffee community.
Usually a strategy, then an identity with logo, colours, type and a tone of voice. After that come the things guests touch, such as menus, cups, boxes, labels, signage, uniforms and merch, plus a website and social content. Craft Coffee got a badge system, packaging, uniforms, merch and the craftcoffee.ro webshop.
Yes. We designed the coffee boxes and story cards for Two Minutes, can labels for Berero's COMM lager and UNITY IPA, caviar tins, jar labels and skin trays for ARCA Resort, packaging and print-ready labels for Antila, and a gift box with flavour stickers for the Pain Plaisir Anemone.
That was the Steam brief. A pioneer of Bucharest specialty coffee had started to blend in. We began with surveys and interviews with guests, kept the steaming cup they recognise, and built a bolder voice and a palette pulled from the shop around one idea, belonging. Regulars now wear the merch around the city.
Yes. craftcoffee.ro is a WooCommerce shop with an editorial skin, more than 60 products, brand pages for partners like La Marzocco and Fellow, and quote requests for the machines. For Artisan Coffee Gear we carried a whole brand universe, letterform pattern included, into the webshop.
Yes. For Yoshi Izakaya we built a content strategy, shot the dishes, the bar and the guests in the restaurant, and ran events and ad campaigns that brought new customers through the door. Sip Coffee & Wine opened with a social media launch that brought in its first guests.
hi@cromaticstudios.com · +40 728 978 068 · Strada Olari 9, Bucharest
