Printoteca: print-on-demand reels & content

A print hub for anyone with an idea

Printoteca is a print-on-demand hub with no minimum orders. Tees and hoodies are printed one by one, for people and for companies, and shops on Shopify, WooCommerce and Etsy can sell them without holding stock.

Its founders, Sabina and Răzvan, also co-founded Sticker Republic, T-Shirt Van and Hello Yellow. Their mission is to make creativity tangible, with print, print advice and print on demand under one roof.

The brand calls itself the creative enabler. On Instagram, we set out to show the people, the atelier and the machines behind every order.

Printoteca, the creative enabler: the cover of the company's own deck

“We want anyone with an idea to be able to produce it, test it and deliver it.”
Printoteca's values, creative accessibility (translated from Romanian)

Content made in the atelier

We built the social content around the place where the prints happen: songs sung among the clothes rails and the printers, and carousels that are useful before they are promotional.

One by one tees and hoodies, printed with no minimum order Drop for more

Instagramreels

Two reels, two songs. A guitar, a mic and a rail of coloured tees set the stage. The cuts go to the office desk, the atelier stairs and the printing floor. The lyrics run on screen in Romanian, karaoke style, so each reel works with the sound off too.

Content strategy
Instagram reels
On-screen lyrics
Social media

Oprește producția!

“Stop production!” The line the first reel keeps coming back to.

“Mi-ai dat un mesaj”: a message comes in, she runs into the atelier and calls to stop production

“Grafica de la print”: a song about the artwork people send to print, from a cat to a lollipop

Instagramcarousels

Carousels in a hand-made spirit: lined paper, a highlighter stroke, a doodled light bulb and a taped note. Layering 101 for the AW 2025 season is a style guide first. Printoteca signs it on the note: powered by Printoteca.