Steam
Refreshing a pioneer brand for its community.
- Branding & Design
- Growth & Content
- Product Design
Sip Coffee & Wine
A brand that fits one of the best designed coffee shops in town.
- Food & Beverages, coffee shop and wine bar
- Bucharest
- Branding, video, social media
Coffee by day, wine by night
Designed by leading architects in Bucharest, Sip is a coffee shop and wine bar that set out to reshape the life of a central neighbourhood in the city.
It needed a brand up to the challenge, and a powerful launch on social media to bring in its first guests.
Two halves, one circle
Two semicircles inspired by the architectural arches of the space: the top for the coffee shop, the bottom for the wine bar. Together they form a complete circle, and a day and a night colour scheme keeps the two spaces distinct.
Branding& Design
The logo, a day and night palette in black, olive, sage, blush and terracotta, Poppins for type, and a set of shapes cut from the same circle, carried onto menus, cups and bags.
- Logo
- Day and night colour system
- Typography
- Brand elements
- Brand guidelines
- Menus
- Cups and bags
Growth& Content
A social media launch with lines that sound like the place: “Sip it like it's hot”, “No reservation, just take a sip”, “Sip up, and take my money”.
- Social media launch
- Content
- Video
- Opening campaign
Sip opened with a brand that fits its architecture and a launch that brought in its first guests, and became a household name among Bucharest's new wave coffee shops.
