Berero
Craft beer with your people.
- Craft beer, hospitality
- 2024
- Brand identity, can labels, merch, posters, presentations
Not just beer
Berero brews two beers, COMM and UNITY, and pours them at its own house, Casa Berero.
Together they spell community. The brand had to sell that to bars as much as to drinkers: you don't just sell beer, you create a place people want to come back to.
“Nu vinzi doar bere. Creezi un loc în care lumea vrea să revină.”
From the Berero B2B deck
COMM + UNITY
Two cans that read as one word. COMM, the lager, is black and yellow: communion, communication, community. UNITY, the IPA, is black and green: diversity, friendship, vibe. Around both, a set of loose hand-drawn shapes that can go anywhere.
Can labels for both beers, the line “Craft beer with your people”, and the cans on the B2B sheets that go to bars.
- Logo
- Can labels
- Illustration
- B2B presentations
Product photography for both cans, and for the craft beers Berero brings in from the best breweries: on grass, on a rusted car, in a red crate, in the sun.
- Product photography
- Art direction
- Social content
COMM + UNITY
The core range
COMM UNITY on black tees, in yellow and green, and posters for the takeovers at Casa Berero.
- Merch
- Event posters
A beer brand that sells a feeling before a flavour: two cans that make one word, and a house where the word comes true.
Coffee Street
