Sticker Republic: sticker reels & content

A sticker for everything

Sticker Republic makes stickers for everything and everyone.

It is a sister brand of Printoteca, from the same founders, Sabina and Răzvan, who also co-founded T-Shirt Van and Hello Yellow.

A sticker is small and easy to scroll past. On Instagram, the brand needed content as playful as the stickers.

Sticker Zodiac

We gave the feed a recurring series: a host in a green bob, a red table of ducks, skulls and candles, and a horoscope read through stickers.

One sign at a time a reel series where the zodiac meets stickers Drop for more

StickerZodiac

Each episode opens on the same title card and the same set: pink light, a red table, duck figurines and a candle. The host peels stickers, holds them up, sticks one on her forehead, and lets cut-out pictures pop up beside her. One set you recognise in a frame, built to be followed.

Content strategy
Series format
Instagram reels
Title design
Social media

StickerZodiac

She listens to a bowl like a seashell, then reads with a sticker in hand

A banana, a tiny sticker held up to the camera, and a straight face

A cartoon lion pops out of the duck dish. Later, a sticker goes on her forehead

Three episodes of Sticker Zodiac, made for Instagram reels

Socialvisuals

Alongside the reels, stills show the product at work. Two tiny figures smooth the Sticker Republic smiley onto the back of a phone, like a crew putting up a billboard. Next to it, a wall of stickers layered edge to edge.