Two Minutes · Brand development & media · By Cromatic Studios
Two minutes to fall for it. A lifetime as a regular.
Identity, packaging, editorial and film for a specialty coffee brand made to be loved fast and remembered long. Poured daily at Aricescu 52A. Two Minutes has been our client and our neighbour for a decade.
The brand
A stacked TWO MIN mark that works on a cup, a tote and a shop front, with a decade of taste and moments behind it.
The boxes
Green, pink, blue: coffee boxes designed to be picked up like favourite books. Straight from the shelf at Aricescu 52A.
Two Min Lab
Two Minutes's flavour laboratory, micro-roastery and kitchen: the space where signature flavours like the Tonic Ionic are perfected before they reach your cup. Bottled by hand, in small batches, in Bucharest.
Made by hand
From the first sketches on grid paper to the acrylic signs, fresh from the maker.
Inside the boxes
Every box carries a card with the coffee's story: The Blueprint, Silent Punch, Mosto, set in a typewriter voice, with the recipe on the back. And cubes for the Roastery and the Lab.
Ten years
Two Minutes turned ten: 10 YRS, 10 ANI, in the brand's red and green.
Two Minutes × Ghica Popa
A T-shirt drop with Ghica Popa, shot in the studio with friends, a guitar and a pile of tees.
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