Two Minutes · Brand development & media · By Cromatic Studios
Two minutes to fall for it. A lifetime as a regular.
Identity, packaging, editorial and film for a specialty coffee brand made to be loved fast and remembered long. Poured daily at Aricescu 50A. Two Minutes has been our client and our neighbour for a decade.
The brand
A stacked TWO MIN mark that works on a cup, a tote and a shop front, with a decade of taste and moments behind it.
Two Minutes × Ghica Popa
A T-shirt drop with Ghica Popa, shot in the studio with friends, a guitar and a pile of tees.
The boxes
Green, pink, blue: coffee boxes designed to be picked up like favourite books. Straight from the shelf at Aricescu 50A.
Two Min Lab
Two Minutes's flavour laboratory, micro-roastery and kitchen got an identity of its own: from the first sketches on grid paper to the acrylic signs, fresh from the maker.
Inside the boxes
Every box carries a card with the coffee's story: The Blueprint, Silent Punch, Mosto, set in a typewriter voice, with the recipe on the back. And cubes for the Roastery and the Lab.
Ten years
Two Minutes turned ten: 10 YRS, 10 ANI, in the brand's red and green.
Coffee Street
