Techventures Bank
Part of your venture.
- Banking, entrepreneurs
- 2020
- Positioning strategy, rebranding, brandbook, website UI and UX
A bold bank in need of a refresh
TechVentures Bank is the first entrepreneurial bank in Romania, with a visionary perspective, keen to empower entrepreneurs and support a limitless mindset.
Despite its bold approach, the brand needed a refresh, both in its visual universe and in the way it communicates its personality.
“TechVentures Bank provides money services to self-made customers in an authentic, passionate environment with a sharp voice.”
The TechVentures Bank brandbook
Freedom, grounded
The strategy emphasises the freedom and adventure the bank wants to inspire, while giving a sense of groundedness and security. The visual universe pairs nature with visionary architecture: a personal touch, with ambitious goals.
Flight as an expression of freedom, so the mark is a pair of wings, in a metal texture that reads premium, grounded by a dark navy. The logotype is derived from Encode Sans, with a twist where the H meets the V.
- Positioning strategy
- Logo
- Brandbook
- Typography
- Colour codes
- Imagery direction
Part of your venture.
The line that runs from the brandbook to the homepage.Imagery
The wings in the street: on the branch façade, on a wall sign, on cars at night, on roll-ups and on navy polos.
- Signage
- Outdoor
- Car branding
- Merch
Using both nature and architecture, we designed a website that inspires and takes a human approach to banking: account packages and savings shown through the same landscapes.
- Website UI
- Website UX
A bank for entrepreneurs with a brand that says limitless and still feels safe: wings in metal, landscapes in navy, and a website that talks to people, not accounts.
Fintech Boulevard
