RO ← Cromatic Studios

Infinity Capital

Be at the forefront of finance.

  • Investments, financial services
  • Craiova, formerly SIF Oltenia
  • Brand identity, symbol, illustration, stationery, key visuals, website UI

Investments with a long view

Infinity Capital Investments, the former SIF Oltenia, offers financial investments to visionary clients, with the best team at their disposal and a voice at the forefront. It helps them reach long-term financial growth, and feel empowered doing it.

The brief was short: something new in approach, a simple website with a touch of the new, no pink or loud colours, and not the usual blue. And something that says the company believes in Romania, without saying it through colours.

The archetype

  • Hero 50% Determination and achievement.
  • Ruler 25% Power, control, prosperity.
  • Creator 25% Think different, give form to a vision.

“Something that shows we are a company that believes in Romania. Not through colours.”

From the brief, in the client's own words

An endless column, closed into a circle

A Romanian symbol instead of Romanian colours: Constantin Brâncuși's Endless Column, stylised and set in a circle, as the sign of infinity and the brand's identifier. Around it, a serif wordmark, slate, ink and gold, and illustrations that climb.

∞ No beginning, no end: the column, closed into a ring Drop for more
Logo& symbol

A serif wordmark with flared strokes, INFINITY over CAPITAL INVESTMENT, in ink on mist or in mist on slate. Next to it, the symbol: the Endless Column's rhomboid modules, drawn in outline and closed into a ring.

  • Wordmark
  • Symbol
  • Light and dark versions

“We will use a stylisation of the Endless Column by Brâncuși as a symbolic element of infinity and the identifier of the brand. It has no end: the column is set in a circle. An endless cycle of investments, a perfectly contoured process, for those who have vision and dare to be at the forefront of financial investment.”

From the identity presentation
The INFINITY Capital Investment logo in ink on mist
The INFINITY Capital Investment logo in mist on slate
The logo on mist and on slate
Colour& type

Four colours: slate, mist, ink and a warm gold, which keeps the greys from going cold. Baker for titles, Gotham for body text.

  • Colour palette
  • Typography
Slate, mist, ink and gold
The type: Baker for titles and subtitles, Gotham for body text
Baker for titles, Gotham for body text
Visualuniverse

Ascending illustrations derived from Brâncuși's flights and from the I of Infinity, thin outline frames, and imagery in blues: futuristic, minimal, every vector pointing up, towards growth.

  • Illustration
  • Outline frames
  • Imagery direction
Ascending illustrations, from Brâncuși's flights and the initial of Infinity, and an outline frame
A man in a dark suit and glasses, in front of a glass office facade
Two tall towers against a pale blue sky
The tip of a glass building, rising into a dark sky
The tip of a glass building, rising into a light blue sky
Imagery: blues, futuristic, minimal, vectors pointing up
Stationery& co

Documents with charts in slate, mist and gold, business cards in gold and ink with the column's outline, key visuals for investors with vision, and the ring as a pin for the lapel.

  • Documents
  • Business cards
  • Key visuals
  • Pin
A letter with a table and a bar chart, on a white surface
The letter template: recipient fields, a table, a bar chart in slate, mist and gold, and the ring at the bottom
Documents
The gold business card, with the INFINITY wordmark An ink business card, with the outline of the column on the left A second ink business card, with the column's outline
Business cards
Key visual on a stand: CREȘTERE CONSTANTĂ, pentru investitori cu viziune, with the gold ring above a building
Key visual on a stand: FII ÎN AVANGARDA FINANCIARĂ, with two towers and the ring
Key visuals: “Constant growth, for investors with vision” and “Be at the forefront of finance”
A portrait on a stand: a man in a dark suit, the ring pin on his lapel
Close-up of the ring pin on the lapel of a navy jacket
The ring, as a pin
WebsiteUI

A website led by news and analysis: a home page with financial news and featured articles, article pages that open next to a gold panel with the zigzag flight, and an about page that reads well on a phone.

  • Website UI
  • Home page
  • Article page
  • About page
  • Mobile
The Infinity home page on a desktop screen: the wordmark, the menu, financial news and featured articles
The about page on a phone, with the history of the company and a glass building rising
The home page, and the about page on a phone
An article page: The financial scene, a headline about the construction sector, the author and date, and a gold panel with a zigzag line
An article page

An investment brand that carries Romania in its symbol, not in its colours: Brâncuși's Endless Column, closed into a ring, from a business card and a lapel pin to the website.

Mulțumim infinit!

Thank you, infinitely: the last slide of the presentation.

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  • Product Design

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What is your winning soundtrack?

We can bring the mixtape