Infinity Capital
Be at the forefront of finance.
- Investments, financial services
- Craiova, formerly SIF Oltenia
- Brand identity, symbol, illustration, stationery, key visuals, website UI
Investments with a long view
Infinity Capital Investments, the former SIF Oltenia, offers financial investments to visionary clients, with the best team at their disposal and a voice at the forefront. It helps them reach long-term financial growth, and feel empowered doing it.
The brief was short: something new in approach, a simple website with a touch of the new, no pink or loud colours, and not the usual blue. And something that says the company believes in Romania, without saying it through colours.
The archetype
- Hero 50% Determination and achievement.
- Ruler 25% Power, control, prosperity.
- Creator 25% Think different, give form to a vision.
“Something that shows we are a company that believes in Romania. Not through colours.”
From the brief, in the client's own words
An endless column, closed into a circle
A Romanian symbol instead of Romanian colours: Constantin Brâncuși's Endless Column, stylised and set in a circle, as the sign of infinity and the brand's identifier. Around it, a serif wordmark, slate, ink and gold, and illustrations that climb.
A serif wordmark with flared strokes, INFINITY over CAPITAL INVESTMENT, in ink on mist or in mist on slate. Next to it, the symbol: the Endless Column's rhomboid modules, drawn in outline and closed into a ring.
- Wordmark
- Symbol
- Light and dark versions
“We will use a stylisation of the Endless Column by Brâncuși as a symbolic element of infinity and the identifier of the brand. It has no end: the column is set in a circle. An endless cycle of investments, a perfectly contoured process, for those who have vision and dare to be at the forefront of financial investment.”
From the identity presentation
Four colours: slate, mist, ink and a warm gold, which keeps the greys from going cold. Baker for titles, Gotham for body text.
- Colour palette
- Typography
Ascending illustrations derived from Brâncuși's flights and from the I of Infinity, thin outline frames, and imagery in blues: futuristic, minimal, every vector pointing up, towards growth.
- Illustration
- Outline frames
- Imagery direction
Documents with charts in slate, mist and gold, business cards in gold and ink with the column's outline, key visuals for investors with vision, and the ring as a pin for the lapel.
- Documents
- Business cards
- Key visuals
- Pin
A website led by news and analysis: a home page with financial news and featured articles, article pages that open next to a gold panel with the zigzag flight, and an about page that reads well on a phone.
- Website UI
- Home page
- Article page
- About page
- Mobile
An investment brand that carries Romania in its symbol, not in its colours: Brâncuși's Endless Column, closed into a ring, from a business card and a lapel pin to the website.
Mulțumim infinit!
Thank you, infinitely: the last slide of the presentation.
Fintech Boulevard
