Venevo: fintech brand identity & website

Startups, opened up to everyone

Venevo is a platform for fractional startup investing. Investors browse the listings and back the projects they believe in. Entrepreneurs come to get funding for theirs.

It needed a brand that speaks to both sides, and a visual identity that could keep up with a market that never stands still.

We started from positioning: the archetype, the brand attributes and one sentence for the value proposition. Venevo offers transformative ventures to visionary customers, and makes them feel enabled. Then we drew two creative directions on top of it.

“At Venevo, we believe in democratizing the future.”
The Venevo homepage

A Creator, with a Hero beside it

The archetype mix is 55% Creator, 37% Hero and 8% Everyman. The culture is empowering, the voice uplifting, the audience visionary. And Venevo's X factor fits in three words: now you can.

14 letter alternatives for one dynamic logo Drop for more

Directionone

UnBlurred Clarity goes from blur to empowering clarity. Growth, resilience and transparency as keywords. Black, purple, grey and blue. See-through surfaces, blur, gradients and glass. The wordmark comes into focus letter by letter, and the letters orbit a single dot.

Creative direction
Logo study
Typography and colours
Stationery
App and web concepts

From blur to empowering clarity.

The concept of the first direction.

The letters orbit the dot, then settle into two lines

Stara and Articulate CF, with Purple, Metallic Mauve, Metallic Grey, Machine Grey, Off Black and Black

UnBlurredClarity

Cards, a badge and a poster of dots coming into focus

App screens: a member card, the news, the listings

Transformative Ventures, on the homepage

Our Story, Start Investing, and a chart of the venture market

Glass cards for funding targets and forecasts

Directiontwo

Evolve is about growth, the future and lifting people up. Black, purple and yellow. Flat shapes, cut-outs, illustration, playful type and visuals that point forward. This is the direction Venevo took.

Creative direction
Logo animation
Brand sheet

We are the ever growing future.

The concept of the second direction.

Evolve on one sheet: logo, badge, stickers, screens, colours and type

Thelogo

A dynamic logo. The letter alternatives stand for Venevo's eclectic mix of investors and creators. The movement reflects a market that keeps changing and the opportunities in it. The short version, V✳, keeps the first and last letters and stands for venture opportunity.

Dynamic logo
Letter alternatives
Short logo
Animated logo
Clear space

The concept, then the main, alternative and short logos

Fourteen wordmarks and twelve short logos. A different one on each material

Clear space, the same rule for every version

Colour& type

Two families of colour: purples from lilac #C4B0D9 to #221D35, and yellows from #FFF07B to #70631C, on #181818 and #E5E5E4. Neue Machina Inktrap sets the titles, in capitals or lower case. Sora, a Google font in many weights, sets the long text.

Colour system
Typography
Text hierarchy

Primary: #181818, #C4B0D9, #7A5EAC, #40325E, #221D35, #E5E5E4, #FFF07B, #FBE210, #B3A000, #70631C

Neue Machina Inktrap for titles, Sora for long text

Thewebsite

A dark homepage with a big headline and a star that never sits still. The menu opens on invest, how it works, listings and about us. The landing page speaks to creators and to investors in turn, then goes through security, the minimum investment and liquidity, and ends in the marketplace.

Landing page
Homepage
Mobile
Marketplace

The Venevo landing page, scrolling: for creators, for investors, security, liquidity and the marketplace

The Venevo homepage on desktop and mobile, the purple star turning behind the headline — Desktop and mobile, the star turning behind the headline

A laptop on a dark desk showing the Venevo marketplace table — The marketplace, on a laptop

Phone and desktop screens in black and purple next to a grid of social posts — Phone, desktop and the social grid, side by side

Branduniverse

Square posts in black, purple and yellow, each carrying one idea: now you can, act now and grow, fractional ownership made easy, a new startup listed. Badges, stickers and a QR code bring the same voice off the screen.

Key visuals
Social posts
Stickers
Badges

A grid of twelve social posts: V✳, a black star on olive, Now you can, Act now and grow, Fractional ownership made easy, a yellow star

Guidelines page: key visuals with a crystal, the marketplace screen and social posts

Guidelines page: a tablet, lanyard badges, a phone with the marketplace, stickers and a QR card

The social grid, then key visuals and brand visuals from the guidelines

NOW YOU CAN in large white capitals across two pages — The X factor, across a spread

One name that changes shape and stays recognisable. Thirty-two pages of guidelines show how: the concept, fourteen wordmarks, colour and type, key visuals, and the positioning underneath. Now you can.