Fintech Boulevard · 8 case studies
Cromatic Studios designs brand strategy, identities, websites and apps for banks, brokers, investment groups, fintech startups and energy companies in Romania. Clear for the regulator, warm for the customer.
Money is a serious subject, and finance brands tend to dress for it the same way. We help each one find a look and a voice of its own. Techventures Bank, the first entrepreneurial bank in Romania, got silver wings and landscapes in navy. Longshield Investment Group got a mountain inside a Roman shield, drawn on the golden ratio. Infinity Capital, from Craiova, got Brâncuși's Endless Column, closed into a ring, in slate, ink and gold.
On this boulevard the product matters as much as the logo. For Investimental, the newest retail broker in the market, we ran stakeholder workshops and user research, then designed two design systems, a web trading platform and a native mobile app for novices and experts alike. Assetto, a blockchain-based real estate startup, got a brand strategy, an edgy visual universe, a landing page and a mobile app UI.
The street runs wider than banking. ESD, the largest electronics service network in Romania, now speaks for itself. Bepco brings high-efficiency cogeneration to Brașov. Unchain Festival gathers CEE fintech inside Oradea Fortress, and its website sells the passes. Every project starts the same way, at a table in Bucharest, with strategy first and the design built on top of it, so a bank, a broker and a power plant each end up sounding like themselves.
What we do on Fintech Boulevard
We write the Core and the archetype before anyone draws. Techventures Bank's strategy pairs freedom with a sense of groundedness. Longshield is a Ruler with some Sage, 70/30. ESD is Hero and Ruler, built on one X factor, to be as fast as possible.
Marks, type, colour and the rules that hold them. Brâncuși's Endless Column as a ring for Infinity Capital, Longshield's golden-ratio shield with gold foil, Techventures Bank's wings in metal, each delivered with a brandbook or a brand canvas.
UX research, information architecture, design systems and interactive prototypes, tested with users. Investimental's web platform and native app merged separate platforms for each currency into one, with KYC, GDPR and AML requirements built into the flows.
bepco.ro explains cogeneration in plain words. esdrom.ro shows one-hour and one-day service, repair tracking and cost estimates. Techventures Bank shows account packages through landscapes, and Longshield keeps the share price one scroll away.
Unchain Festival, the summer festival of CEE fintech, got a brand strategy, an identity built on one red thread and unchainfestival.com, with the agenda, speakers, delegates, passes and travel on every screen.
Finance brands live offline too. ESD's vans announce “am ajuns” from the roof. Techventures Bank's wings sit on the branch façade and on cars at night. Longshield and Infinity Capital got stationery, roll-ups and pins.
Fintech Boulevard · 8 case studies
UX · UI · ProductInvestimentalThe newest retail broker in the market, helped to win in digital. Information architecture, high quality mockups and a product experience built for first-time investors.
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Festival · BrandUnchain FestivalThe Davos of CEE fintech, inside Oradea Fortress. Strategy, identity and a website where one red thread builds the fortress.
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Rebranding · WebsiteTechventures BankThe first entrepreneurial bank in Romania, refreshed: silver wings, landscapes in navy and a website with a human approach to banking.
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Rebranding · WebsiteESDThe largest electronics service network in Romania, speaking for itself at last. Positioning, rebranding, fleet and esdrom.ro.
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Brand · WebLongshieldLong-term investments, under a shield drawn on the golden ratio. Strategy, logo, brandbook, stationery and website for an investment group.
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Identity · DigitalInfinity CapitalFinancial investments for visionary clients, from Craiova. Brâncuși's Endless Column closed into a ring, slate, ink and gold, stationery and a website.
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Product · BrandAssettoPutting the tech in fintech. Product and brand for a data-driven platform.
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Energy · Brand · DigitalBepcoAn energy company with a brand and a digital presence to match the power it builds.
Read the case →Also on Fintech Boulevard Echo School
How we can help
Good questions
Cromatic Studios, an independent creative studio in Bucharest. Our finance work includes Techventures Bank, the first entrepreneurial bank in Romania, the retail broker Investimental, Longshield Investment Group, Infinity Capital Investments, the blockchain real estate startup Assetto and Unchain Festival, the summer festival of CEE fintech at Oradea Fortress.
Yes. For Investimental we ran stakeholder workshops, user research and a competitor audit, defined three personas, then designed two design systems, a web trading platform and a native mobile app, with interactive prototypes, usability testing and developer handoff. The platform won design awards and is considered best practice in the market.
We start from strategy and an archetype, then draw from them. Longshield's mark is a mountain inside a Roman shield, on golden-ratio proportions. Techventures Bank uses wings for freedom, grounded by dark navy. Infinity Capital says it believes in Romania through a symbol, not through colours: Brâncuși's Endless Column, closed into a ring.
Yes. unchainfestival.com covers an agenda on four stages, more than 130 speakers with filters, delegates, partners, three pass types, a fortress map and a travel page with routes to Oradea. One red thread from the logo builds the fortress as you scroll, on desktop and phone.
Yes. Bepco, a high-efficiency cogeneration company from Brașov, got a brand facelift, an animated hexagon mark, bepco.ro and video content we kept making after the rebrand. ESD, the largest electronics service network in Romania, got a positioning strategy, a rebrand, fleet livery, uniforms and esdrom.ro.
hi@cromaticstudios.com · +40 728 978 068 · Strada Olari 9, Bucharest
