“Care-i faza cu drumul galben?” The golden path, the main route that takes a player to the end of a game.
Echo School
From gamer to creator, two years on the feed.
- Education · Technology, digital arts, videogames
- Bucharest · Instagram
- Social media communication, two years
A school for the people who make games
Echo School is a School of Technology, Digital Arts & Videogames in Bucharest.
For two years, we ran its Instagram account.
Posts, stories, carousels and reels. The campaigns for its events and workshops, the admissions campaigns, and the visuals that hold them all together.
A feed in the language of games
Explainers on how games are made, lecturers as game cards, students in their own words, and every event, workshop and admissions campaign in the same world. Scroll it the way you would scroll the feed.
Game dev,explained
Carousels and reels that explain how games are made, one idea at a time: the golden path, the economy that keeps a game in balance, the teams behind a single shot. The workshops come in between.
- Carousels
- Reels
- Workshop campaigns
- Social media design
A reel: game development is not gaming.
“Care-i scopul unei economii de joc?” Game economy, explained as emotional maths.
A workshop with George Munteanu, Lead Concept Artist at Gameloft Bucharest: how to build your hero for a video game.
No camera cuts in God of War: Ragnarök, and the teams it takes. A carousel on media production.
A reel: simple game dev projects to start with.
Inamici inteligenți: a workshop on the basics of artificial intelligence in games, with Lilian Ursu.
Game DevRomânesc
A series on Romanian games, made here and played everywhere, each one with the studio behind it.
- Carousel series
- Social media design
Made here, played everywhere: Link Twin, Bear and Breakfast, Gibbous: A Cthulhu Adventure and Black The Fall.
Lecturers asgame cards
The lecturers, drawn as collectible game cards: a title, an ability, HP 180 and a weakness or two. Then a Q&A to meet them in person.
- Carousels
- Event campaigns
- Social media design
The lecturers as game cards, each with a title, an ability and HP 180.
Meet the Teachers: a Q&A with George Munteanu, Gabriel Stancu and Vlad Anghelahar.
Throughstudents' eyes
Students, in their own words: a carousel with Maria, and short reels where students speak for themselves.
- Carousels
- Reels
- Social media design
Echo School through students' eyes: Maria, a Computer Arts and Animation student, answers three questions.
Crina, a student at Echo School.
George, a student at Echo School.
Sara, a student at Echo School.
Sofia, a student at Echo School.
Theo, a student at Echo School.
Campusphotos
The school as it is on a weekday: classes, workshops, talks and the people in them.
- Photo carousels
- Posts
- Stories
Classes, workshops and talks at Echo School, and the people in them.
Admissions &scholarships
Campaigns for open admissions, the early bird, scholarships and education fairs, in the feed, in stories and in ads.
- Admissions campaigns
- Key visuals
- Ad visuals
- Reels
- Stories
Admitere pe loc: apply, and find out on the spot if you are in.
An admissions reel: concepts, game mechanics and worlds, alongside people from the industry.
Activate super early bird, as an arcade screen.
Key visual for open admissions: Vrei să urmezi o facultate în game development?
Key visual for open admissions: Visezi la o carieră în game art?
Căutăm viitori creatori de jocuri: the scholarship campaign.
Ne vedem la IUF!: the fair's dates, in Bucharest and Timișoara.
Echo WinterSchool
A winter school where you make a game in three days. The posts announced it and introduced the mentors.
- Event campaign
- Carousels
- Stories
Echo Winter School, 16–18 February: make a game in three days, with mentors from Funcom and Echo School.
ComicCon
Echo School at East European Comic Con: a carousel of what was waiting at the stand, and wide visuals from the same fantasy world.
- Event campaign
- Carousels
- Key visuals
Echo School at East European Comic Con, 24–26 April: what to find at the stand.
A career that starts from your imagination.
Heroes stepping out of the sketch, from pencil to full colour.
From Gamerto Creator
A sticker set around one line, From Gamer to Creator, with the Echo School character and a few in-jokes for people who make games.
- Sticker design
- Social media design
From Gamer to Creator: one line, one character, and stickers for people who make games.
Two years of a feed with its own voice: lecturers with hit points, students in their own words, and every event, workshop and admissions campaign in the same world.
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