Longshield
Long-term investments.
- Investments, financial services
- 2023
- Brand strategy, logo, brandbook, stationery, print, website UI
Confidence, for decisions that take years
Longshield Investment Group offers long-term investments to clients with a vision for the future, in a partnership, with a clear and strong voice.
The brand had to give them financial sustainability and make them feel confident in their investment decisions.
“Preluăm noi de aici. We'll take it from here.”
The Ruler's motto, from the Longshield brandbook
A mountain inside a shield
Using golden-ratio proportions we drew a mountain that protects wealth, rising like a growth chart, and framed it in a rectangular Roman shield: a harmonious drawing inside a pure form.
Dark green and gold texture, Montserrat for the logotype, and a gold bird shape derived from the shield. Images go two ways, human and generic, or conceptual, with buildings that recall wings, always bright, with green, blue and white.
- Brand strategy
- Archetype
- Slogan
- Logo
- Brandbook
- Colour palette
- Imagery direction
Longshield. Long-term investments.
The slogan, in Romanian and English.
The identity on paper: letterheads, folders, a stamp in green ink and roll-ups in two versions, a photograph or the gold bird on white.
- Stationery
- Folders
- Stamp
- Roll-ups
The website opens on “Investiții pe termen lung!” and the gold bird, with the share price and trading history one scroll away. On mobile, information comes in shield-shaped sections.
- Website UI
- Mobile web design
- Social media
An investment group with a brand that looks like what it promises: patient, solid and a little golden.
Fintech Boulevard
