Investimental
Helping the newest retail broker in the market win in digital.
- Banking & Finance, investment
- UX research, UI design, design systems, digital platform, native mobile app
The youngest player in a difficult market
As the youngest player in a very difficult market, retail broker Investimental needed to stand out from its competitors and become the choice of young, up-and-coming investors.
It also ran separate platforms for each currency. The brief: merge them into one accessible, transparent trading solution, for novices and experts alike.
One platform for novices and experts
Twelve weeks from briefing to sign-off: research, wireframes, two design systems, high-fidelity web and native app designs, interactive prototypes and usability testing.
Stakeholder workshops and a side-by-side audit of Revolut, Trading 212 and Interactive Brokers defined three personas: the novice investor, the active trader and the institutional manager. KYC, GDPR and AML requirements were built into the flows from the start, and light and dark themes keep the data readable.
- Stakeholder workshops
- User research
- Information architecture
- Wireframes
- Design systems, web and mobile
- Web trading platform
- Native mobile app
- Interactive prototypes
- Usability testing
- Developer handoff
Web platform
A highly innovative digital platform and app that won design awards and is considered best practice in the market.
Fintech Boulevard
