The World · Websites & apps
Cromatic Studios designs and builds websites, webshops and mobile apps in Bucharest, from research and information architecture to design systems, interfaces and development.
A voice needs a world to live in. For most brands, the first room people walk into is a screen. We design that room so it feels like you before anyone reads a word, and so it works for the person holding the phone. Research and structure come first, then the interface, then the code. We have done it for a broker, a bank, a clinic, a coffee distributor and a festival in a fortress.
The range is wide. Investimental, a retail broker, got a web trading platform and a native app built on two design systems. Craft Coffee got craftcoffee.ro, a WooCommerce shop with an editorial skin. Unchain Festival's site sells passes to delegates from 40+ countries. The Aesthetic Court's site is built as a trial, from the charge to the verdict. Elithia's puts the doctors first and an appointment one tap away.
Every site carries the brand behind it. ESD's red stripes, Bepco's hexagons, Techventures Bank's landscapes, Artisan Coffee Gear's botanical line art. We design the phone and desktop layouts side by side and build them responsive, so the brand holds on every screen. Strategy, identity and web sit in the same studio at Strada Olari 9, so nothing gets lost between them.
What it includes
Stakeholder workshops, competitor audits and personas before any screen. Investimental's research put Revolut, Trading 212 and Interactive Brokers side by side and defined three personas, from the novice investor to the institutional manager.
We sketch the flows, make them clickable and test them with users. Investimental went from wireframes to high-fidelity designs, interactive prototypes and usability testing, with KYC, GDPR and AML requirements built into the flows.
Components that keep a product consistent as it grows. Two design systems for Investimental's web and mobile, building blocks cut like fortress stone for Unchain Festival, and hexagons as the base of every section on bepco.ro.
Shops that sell the way the brand talks. craftcoffee.ro, with more than 60 products, filters and quote requests for the machines. Artisan Coffee Gear's webshop that reads like an atelier. routineparis.com, in French, for a new market.
App UI for products people check every day. Investimental's native trading app with light and dark themes, and Assetto's real estate investing app in lime and black.
Sites with a date to sell. unchainfestival.com covers the agenda, more than 130 speakers, delegates, partners, passes and travel. The Aesthetic Court's site follows a courtroom, from the charge to the jury's live vote.
Sites that explain a business in plain words. bepco.ro on cogeneration, esdrom.ro with repair tracking and cost estimates, elithia.ro with doctor profiles and appointment requests, help4brain.ro on how memory works.
We build what we design, responsive on every screen. Web development for Elithia, Bepco, ARCA Resort, ALTIUS, Assetto, Help4Brain, Kómpus and Routine Paris, and clean developer handoff when your own team builds.
How we work
We meet your stakeholders, look at the competition and define who the product is for. The output is personas, priorities and a clear list of what each page or screen has to do.
We map the structure and the flows, then wireframe them with real content. Grey boxes and honest arguments about what goes first, before any colour arrives.
The brand arrives on screen. UI, a design system, desktop and phone layouts, and clickable prototypes we can test with real users before anyone writes code.
We develop the site, check it on every screen and launch it. When your developers build, we hand over the design system, the prototypes and the files.
Websites & apps · 10 case studies
UX · UI · ProductInvestimentalThe newest retail broker in the market, helped to win in digital. Information architecture, high quality mockups and a product experience built for first-time investors.
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Branding · WebsiteCraft CoffeeThe official distributor of La Marzocco, Mazzer, PuQPress and Fellow in Romania. A brand and a shop built to equip the passion for coffee.
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Festival · BrandUnchain FestivalThe Davos of CEE fintech, inside Oradea Fortress. Strategy, identity and a website where one red thread builds the fortress.
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Website · UX · UIThe Aesthetic CourtA medical congress staged as a courtroom at the Palace of the Parliament, and a website built as the trial itself.
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MedicalElithiaMaking motherhood a soothing, joyful experience: brand, website and content for a women's health clinic.
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Brand universe · WebArtisan Coffee GearCoffee gear for passionate customers, in a tailor made environment with a personal voice. A whole brand world, from the letterform pattern to the webshop.
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Product · BrandAssettoPutting the tech in fintech. Product and brand for a data-driven platform.
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Rebranding · WebsiteESDThe largest electronics service network in Romania, speaking for itself at last. Positioning, rebranding, fleet and esdrom.ro.
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Brand · IdentityRoutine ParisA daily ritual brand with a Parisian address and an indie heart. Built to be part of somebody's morning, every morning.
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Energy · Brand · DigitalBepcoAn energy company with a brand and a digital presence to match the power it builds.
Read the case →Industries we know from the inside
Good questions
Both. We design the UX and UI and develop the site, as we did for Elithia, Bepco, ARCA Resort, ALTIUS, Help4Brain and Routine Paris. When a client has its own developers, as with Investimental's trading platform, we deliver design systems, interactive prototypes and developer handoff.
Yes. For Investimental we merged separate platforms for each currency into one web trading platform and native mobile app, for novices and experts alike, with light and dark themes. The platform won design awards and is considered best practice in the market.
Yes. craftcoffee.ro is a WooCommerce shop for the official La Marzocco, Mazzer, PuQPress and Fellow distributor in Romania. Accessories go straight to the cart and machines go to a quote request. We also designed Artisan Coffee Gear's webshop and built the Routine Paris e-shop in French.
Yes. unchainfestival.com sells a two-day fintech festival at Oradea Fortress, with the agenda, speakers, delegates, partners, passes and travel. The Aesthetic Court's website stages a medical congress as a trial, with a bench of experts, an order of proceedings and a live jury vote.
Every project gets phone layouts designed alongside desktop. On unchainfestival.com the speaker grid becomes a single column and the Buy now button sits within reach of a thumb. Investimental and Assetto got mobile app UI, and Longshield's mobile site comes in shield-shaped sections.
hi@cromaticstudios.com · +40 728 978 068 · Strada Olari 9, Bucharest
