Pain Plaisir
A pastry with four folds, turned into a product brand, a shoot and a holiday campaign.
- Branding & Design
- Photo & Video
Patiline
Always fresh. Forever the same.
- Bakery, B2B, HoReCa
- 2025
- Brand strategy, rebranding, brand architecture, catalogue, packaging, fleet, expo stand, website
More than a supplier
Patiline makes pre-baked and fully baked bread for HoReCa and street food: burger and hot dog buns, Italian sandwich breads, rolls and loaves.
It wanted to stop being seen as a transactional supplier and become a partner you can trust: sure of its expertise, transparent in its intentions and proactive with solutions.
“Măiestria de Mâine. Parteneriatul de Azi. Tomorrow's craft. Today's partnership.”
The Patiline brand manifesto
Dynamic and bold
Through The Core 2.0 we set Patiline's offer: artisan bread solutions for clients interested in innovation, in a visionary culture, with a consultative voice, delivered promptly. The creative direction made it look that way: big bold type, products shot large and frontal, rows of identical buns that show control.
Branding& Design
A handwritten wordmark and a round seal, both in Patiline red, and an architecture of product brands for each channel: Urban Bun for street food, Sandwich+ for Italian breads, Primo for HoReCa rolls and loaves.
- The Core 2.0 strategy
- Brand manifesto
- Archetype
- Customer profiles
- Logo
- Brand architecture
- Sub-brand logos
Order. Bake. Slice. Serve.
Frozen breads for your needs.
Branding& Design
The system at work: vans that arrive with “Am ajuns!”, shipping boxes, a catalogue for buns and brioche, a website that opens on “Your vision. Our bake-line.” and an expo stand you can see from across the hall.
- Fleet livery
- Packaging
- Catalogue
- Website
- Expo stand
- Posters
- Banners
A B2B bakery that now looks like the partner it wants to be: bold, consistent and on time, from the van at the back door to the stand at the trade fair.
