RO ← Cromatic Studios

Tracy J

Get your glow on!

  • Skincare
  • Brand strategy · The Core
  • Visual identity · Packaging
Delightful Experience boxes in shades of orange, tilted on an orange background

The Core first

Tracy J. Skincare makes skincare products.

We started from the Core: brand attributes, the archetype, the customers’ profile and the priorities. Then the visual identity, the packaging and the brand universe.

“Tracy J. Skincare provides skincare products to positive customers in a loving environment with a joyous voice. Helping them gain a healthy glow and feel inspired.”

The Core, the value proposition

Caregiver and Innocent

Tracy J Skincare’s archetype is a mix of Caregiver and Innocent. The logo carries a heart.

7 product categories, each in its own colour Drop for more
Visualidentity

The wordmark with a heart, in two variations, each with its tj monogram, and a palette of glow colours.

  • Logo
  • Monogram
  • Colour palette
The Tracy skincare wordmark in purple, with a heart
The tj monogram in purple
Variation 1
The Tracy skincare wordmark in orange, with a heart
The monogram in orange
Variation 2
The word glow in five colours, on tiles of each
Colours
Productcategories

Seven product categories, each in its own colour: Blissful Anti Aging, Delightful Experience, Pure Radiance, Youthful Expression, Fall in Love, Self-care Habits and Glowing Beauty.

  • Packaging
  • Product categories
Tracy J bottles, a dropper and a jar in a row, in orange, green, yellow, pink and teal

Sevencategories

Blissful Anti Aging: teal boxes and their dieline
Blissful Anti Aging
Delightful Experience: five boxes in shades of orange
Delightful Experience
Pure Radiance: yellow boxes
Pure Radiance
Youthful Expression: olive green boxes
Youthful Expression
Fall in Love: a red box
Fall in Love
Self-care Habits: a pink box
Self-care Habits
Glowing Beauty: pink and magenta boxes
Glowing Beauty
Branduniverse

The boxes, jars and bottles in the brand universe.

  • Packaging
  • Brand universe
An open Delightful Experience box and an open Blissful Anti Aging box
A pink Self-care Habits jar and its lid with the monogram, next to a sprig of leaves
A teal Blissful Anti Aging box in the shadow of an arch
Young Vibes boxes in olive green
Pure Radiance box, front and back, in yellow
Two teal Blissful Anti Aging boxes in the air

The Core, an identity with a heart in it, and seven product categories, from the box to the brand universe.

The tj monogram in black

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