Tracy J
Get your glow on!
- Skincare
- Brand strategy · The Core
- Visual identity · Packaging
The Core first
Tracy J. Skincare makes skincare products.
We started from the Core: brand attributes, the archetype, the customers’ profile and the priorities. Then the visual identity, the packaging and the brand universe.
“Tracy J. Skincare provides skincare products to positive customers in a loving environment with a joyous voice. Helping them gain a healthy glow and feel inspired.”
The Core, the value proposition
Caregiver and Innocent
Tracy J Skincare’s archetype is a mix of Caregiver and Innocent. The logo carries a heart.
The wordmark with a heart, in two variations, each with its tj monogram, and a palette of glow colours.
- Logo
- Monogram
- Colour palette
Seven product categories, each in its own colour: Blissful Anti Aging, Delightful Experience, Pure Radiance, Youthful Expression, Fall in Love, Self-care Habits and Glowing Beauty.
- Packaging
- Product categories
Seven categories
The boxes, jars and bottles in the brand universe.
- Packaging
- Brand universe
The Core, an identity with a heart in it, and seven product categories, from the box to the brand universe.
Medical Avenue
