Undé · Băcănie & delicii · ARCA's grocery stores · By Cromatic Studios
Undé. Băcănie & delicii.
ARCA's grocery stores. A hand-drawn basket and a warm, handwritten wordmark, then three formats (Market, Store and Concept), each with its own colour, so every shop feels local and part of the same family.
01
From sketch to mark
The search started with the shelf: bottles, jars, a basket. The basket won, drawn by hand with the wordmark underneath.
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02
Three formats, three colours
Undé Market, Undé Store, Undé Concept: one system, recognisable at a glance, each with its own colour.
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03
Colour and shape
Terracotta, blue and green, and a set of cut-paper shapes for everything around the logo.
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04
In the hand
Tote bags, aprons, paper bags, and a pattern of everything you can find on the shelves.
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05
On the street
Light boxes and facade signs, designed down to the last fixing.
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Coffee Street
