Maximag

A busy aisle, switched off.

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Magnesium supplement, Maximag Bisglicinat
Romania · 2026
Smart TV ads, motion

A long name, a small screen

Maximag Bisglicinat is a magnesium supplement sold in pharmacies. Its box leads with 1000 mg of magnesium bisglycinate and vitamin B6, in 60 film-coated tablets.

Round that number sit four more claims: a chelated form, high bioavailability, no lactose, no gluten. The LG Smart TV home screen gives them little room: a 300 x 250 tile, a 970 x 250 strip and a 1440 x 1080 wedge with a slanted edge.

Every claim had to stay readable from the sofa, still and in motion.

Navy, red and one glass bubble

The layouts take their colours from the box. The name stands in navy on white, high bioavailability gets a navy field, no lactose and no gluten a red one. The dose sits in a glass bubble, the one the box already uses, so 1000 mg is the first thing you read.

4 formats for one home screen: tile, strip, wedge and a 15-second banner Drop for more

Smart TVads

Three still formats for LG home screens. The 300 x 250 home launcher splits into four fields round the bubble: the box, the bioavailability claim, no lactose and no gluten, the logo. The 970 x 250 banner reads left to right, from the box through the claims to the logo. The wedge stacks the same bands down a slanted card, with the box at the foot.

Home launcher
Banner
Wedge

Home launcher, 300 x 250, and wedge, 1440 x 1080

Banner, 970 x 250

Fifteenseconds

A 15-second animated banner, 1920 x 496. The logo and the line, “Agitație: OFF. Relaxare: ON.”, hold the left. The claims, then a QR code, hold the right. In the middle a short story plays out. A man walks through a sunlit forest with a basket and lands in a busy supermarket. His shopping list flies past, then his day: the gym, the office, the traffic, the school run. The box cuts in, the claims follow, and he ends up smiling over the fruit.