RO ← Cromatic Studios

Gripovit

Cold or flu?

  • Cold and flu sachets, Gripovit
  • Romania · Zdrovit portfolio
  • Landing page, desktop and mobile
gripovit.ro in a browser window and on a phone: a laughing family and the Gripovit MAX C boxes on the desktop, a mother and daughter on the phone, under the line Susține organismul în stările de răceală și gripă

Two illnesses that look alike

Gripovit is a range of sachets from Zdrovit for colds and flu: Gripovit® MAX C, MAX C Hot Lemon, MAX C Ghimbir și miere, and Gripovit® JUNIOR for children.

A cold and the flu share many symptoms. The site opens with the difference: how each one starts, how long it lasts and what causes it.

Advice comes next, then the boxes.

Purple, with an orange circle

The page uses the purple of the boxes, with orange for warmth. Cold and flu stand side by side as two circles, orange and purple, each with its symptoms and how long they last. Treatment and prevention tips follow, each with a small round icon or a photo.

4 products in the range, each with its own section: what it does, what is in it, how to take it Drop for more
Onepage

The menu runs Răceală și gripă, Gripovit®, Sfaturi, Comandă, Contact. The hero is a slider of families at home with a Gripovit box, under the line “Susține organismul în stările de răceală și gripă”. Below, the page moves from information to symptoms, causes, treatment and prevention, then to the range, a section of tips for a strong immune system and the order block.

  • Landing page
  • UX/UI design
  • Desktop and mobile
  • Navigation

Thelanding page

The gripovit.ro page, scrolling
The gripovit.ro page on a phone, scrolling
gripovit.ro, top to bottom, on desktop and phone.
SFATURI pentru un SISTEM IMUNITAR puternic, in white on a purple band with line drawings of a thermometer and a stethoscope
The tips open on a purple band
Coldor flu

Simptome puts the two side by side: an orange circle for the cold, with symptoms that build over about 48 hours and last 3 to 10 days, and a purple one for the flu, which starts fast, with fever and chills, and lasts 7 to 14 days. Tratament lists what helps, each tip with an orange icon. The range follows on an orange banner, and each box gets its own section: what it does, what is in it and how to take it.

  • Symptom comparison
  • Treatment tips
  • Product sections
Simptome: a woman holding her head beside two circles, Răceală in orange and Gripă in purple, each listing its symptoms
Simptome: the cold in orange, the flu in purple
Tratament: a girl with a mug beside four tips, each with an orange icon
Tratament: four tips, four orange icons
An orange banner with honey and lemon, the row of adult packs, then Gripovit® MAX C Hot Lemon with Acțiune, Ingrediente, Mod de utilizare and Comandă
The range banner, then Gripovit® MAX C Hot Lemon: what it does, what is in it, how to take it
On aphone

On a phone the slider shows the MAX C boxes with a NOU badge. The two circles stack one above the other, the prevention tips run as a column of photos, and the range turns into a grid of small packs above each box.

  • Mobile layout
  • One column

Fourscreens

The first screen on a phone: a laughing family, the MAX C boxes with a NOU badge and the line
Simptome on a phone: the cold's orange circle above the flu's purple one
The range on a phone: the Adulți grid of packs, then the MAX C Hot Lemon boxes
The SFATURI band on a phone, then a photo of breakfast and O alimentație corectă
The first screen, the symptoms, the range and the tips, at 390 px wide

A page that helps you tell a cold from the flu, then shows the box for each.

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