Lacium

Nine strains, one capsule.

Product Design

Probiotic, Lacium
Romania · Zdrovit portfolio
Landing page, desktop and mobile

Probiotics are not all the same

Lacium is a probiotic from Zdrovit, one capsule a day, with Lacium Junior for children.

The site starts from its own argument: the number of good bacteria and the number of strains matter. Lacium has 9 strains of live cultures, plus inulin.

The page makes those numbers easy to follow for someone who has never heard of a strain.

Orange box, blue bacteria

The hero sets the orange box on a field of blue bacteria, with the five claims in white tags beside it, each with its own small icon. Below, the five advantages each get a band, and the nine strains are named round a drawing of the gut.

5 advantages, one band each: bacteria, strains, stability, inulin, one capsule a day Drop for more

Onepage

The menu runs LACIUM®, Flora intestinală, Bacteriile bune, Comandă, Contact. The hero lists the claims in five tags, from “50 miliarde UFC* într-o singură capsulă” to “Administrare facilă – 1 capsulă pe zi”. Then the product, the five advantages, the intestinal flora, the good bacteria and the order block.

Landing page
UX/UI design
Desktop and mobile
Navigation

Thelanding page

The lacium.ro page on a phone, scrolling

lacium.ro, top to bottom, on desktop and phone.

COMANDĂ: the Lacium and Lacium Junior boxes beside a Cumpără acum button — The order block

Ninestrains

Each advantage gets a band of its own, numbered one to five. The strains band is the centre of the page: nine names round a drawing of the gut, four Lactobacillus on one side, three Bifidobacterium and two more on the other. The text says why both families are there: Lactobacillus live mostly in the small intestine, Bifidobacterium in the colon. Further down, Bacteriile bune explains what probiotics are and what they do, in two columns under a band of drawn bacteria.

Advantage bands
Strain diagram
Explainers

5 avantaje ale utilizării Lacium®: the Lacium and Lacium Junior boxes on peach, and a Cumpără acum button — The five advantages open on peach, with both boxes

Avantajul 2: the nine strains named round an illustrated gut, Lactobacillus on the left, Bifidobacterium, Lactococcus and Streptococcus on the right — The nine strains, round a drawn gut

Bacteriile bune, cunoscute și sub denumirea de probiotice: a blue band of drawn bacteria above two columns of text — Bacteriile bune, under a band of drawn bacteria

On aphone

On a phone the box comes first, with its Cumpără acum button, and the five claims stack under it as tags. The advantages run one band after another, and the explanations keep their full length.