Parasoftin

One range, one colour per product.

Product Design

Foot care, Parasoftin
Romania · Zdrovit portfolio
Landing page, desktop and mobile

Four products, one shelf

Parasoftin is a foot care range from Zdrovit: exfoliating socks, a regenerating mask, a hydrating mask and Parasoftin® Silk, a heel cream.

On a shelf the packs sit close together. The site gives each one its own space: what it does, who it is for and a button to order.

Then it talks about feet: ingrown nails, corns, cracks and calluses, and a list of tips.

A colour for each pack

Every product section takes its colour from the pack: peach for the regenerating mask, green for the hydrating one, pink and purple for the socks. The hero brings them together on lilac, fanned out beside a pair of bare feet, and soft waves separate one section from the next.

4 products, each with its own section: the socks, two masks and a heel cream Drop for more

Onepage

The menu is short: Gamă, Afecțiuni, Contact and a purple Comandă button. The hero fans out the four packs beside bare feet on lilac, under “Gama completă pentru îngrijirea corectă a picioarelor!”. Each product follows with a headline of what it does, from “Soluția pentru tălpi fine!” to “Elimină calusurile și pielea aspră!”. Afecțiuni ale picioarelor, four common problems and Tips & tricks close the page.

Landing page
UX/UI design
Desktop and mobile
Navigation

Thelanding page

The parasoftin.ro page on a phone, scrolling

parasoftin.ro, top to bottom, on desktop and phone.

Afecțiuni ale picioarelor: a short text on lilac beside a photo of a hand on a foot — Afecțiuni ale picioarelor

One coloureach

Each product section repeats one pattern: a headline with the benefit, the product name, two or three lines on what it does, a list of who it is for, and two buttons, Află mai multe and Cumpără acum. The colour changes with the pack, so the regenerating mask reads peach and the hydrating mask reads green at a glance.

Product sections
Colour per product

Soluția pentru tălpi fine!: the Parasoftin exfoliating socks pack between the text and a list of what they do — The exfoliating socks

Regenerează și redă aspectul sănătos al pielii picioarelor!: the regenerating mask on peach — The regenerating mask, on peach

Hidratează pielea picioarelor!: the hydrating mask on green — The hydrating mask, on green

On aphone

On a phone the packs come first and the headline under them. Each product section keeps its colour, sets the pack between the text and the list, and ends on a purple Cumpără acum button.