Litorsal

One tube, every format.

  • Electrolytes and minerals, in pharmacies
  • Romania · 2019–2026
  • Billboards, posters, TV spots, product visuals
Animated mockup: a metro train pulls into the station with the wide poster on the side of a car, opens and closes its doors, and pulls out

Three lines, one product

Litorsal makes effervescent tablets with electrolytes and minerals, sold in pharmacies and online. One tube, five versions: Clasic with lemon and mint, Cireșe, Grapefruit, Junior for children from three, and Senior.

In 2026 the brand spoke in three lines. Each one has its own headline, its own colours and its own set of formats.

Every line had to hold together from a 6 x 3 m billboard down to a 60 x 40 cm poster.

The tube is the hero

Every layout is built around the same object. The tube stands large and close, the headline sits in the brand's navy, the flavours keep their own colours, and a QR code with “Disponibil în farmacii” closes each piece.

3 campaign lines: the heat, the vibe, the whole family Drop for more
Super vibe

The city line: “Hidratare corectă pentru un super vibe.” A hand holds the tube up on flat yellow, the way you hold it on your way out. The layout comes in landscape and portrait for the metro, and in a 2 x 0.8 m banner. The train at the top of this page carries the wide one as a wrap; below, the other places it ran, as animated mockups: on the platform, by the doors.

  • Metro posters
  • Banner
  • Landscape and portrait
  • Animated mockups
Animated mockup: the landscape and portrait posters in lit frames on a metro station's track wall, the light of a passing train sliding across their glass
Animated mockup: on the platform
Animated mockup: inside a metro car, the portrait poster on the panel beside the doors; the doors open on the platform's warm light, then the train leaves, runs through the tunnel and pulls in again
The portrait metro poster: the headline on top, the hand with the tube below
In the carriage, beside the doors, and the 50 x 90 cm poster itself
Întreaga familie

The family line: “Hidratare corectă pentru întreaga familie.” Four tubes fan out, each with a flavour tag in its own colour: lemon and mint, cherry, grapefruit, and raspberry for Junior. The same spread runs on yellow, sky blue and navy, in 60 x 40 cm and 80 x 40 cm posters.

  • Posters
  • Flavour tags
  • Colourways
Yellow 60 x 40 cm poster: four Litorsal tubes fanned out with flavour tags, the headline Hidratare corectă pentru întreaga familie
The same poster in portrait, the tubes above the headline

Three colours

The family poster on a pale sky blue gradient
The family poster on a mid blue
The family poster on navy, with the headline in white
80 x 40 cm, one layout in three backgrounds
Căldură mare

The summer line: “Căldură mare, Litorsal îți dă hidratare!” The tubes stand in a row in front of the sun and a splash of water. Four icons explain the product at a glance: efficient hydration, electrolytes restored, energy, support for the body. One layout, redrawn for six billboard sizes, from 6 x 3 m to 1 x 1.5 m. Below, the 6 x 3 m billboard, then a mockup of how it reads in the street: on a block's gable, as a tram goes by.

  • Key visual
  • Billboards
  • Six formats
  • Icons
  • Street mockup
Billboard: Căldură mare, Litorsal îți dă hidratare! Four Litorsal tubes in front of the sun and splashing water, four icons and a QR code
The key visual on the 6 x 3 m billboard
Animated mockup: the portrait layout as a mesh banner on the blind gable of a block of flats, a tram passing below
Animated mockup: the portrait layout as a mesh banner on a block's gable, as a tram goes by
Animated mockup: the portrait layout as a mesh banner on the blind gable of a block of flats, a tram passing below
Animated mockup: the portrait layout as a mesh banner on a block's gable, as a tram goes by
The same billboard with Litorsal boxes in place of the tubes, Junior on the right
The portrait version, 1 x 1.5 m: headline on top, the icons in a grid, the tubes below
With the boxes, and in portrait, 1 x 1.5 m
The 2.5 x 1.1 m version, the tubes moved to the right of the headline
An earlier layout with round badges for electrolytes and minerals and five tubes, Senior included
A long strip, 2.5 x 1.1 m, and an earlier layout with round badges
On screen

Six spots from the brand's own channel, 2019 to 2026. Each one closes on the product, large, beside a line about hydration. The work sits in the edit, in the 3D boxes that end the spots, and in the versions each channel asks for: TV, online, pre-roll, the metro screens.

  • TV spots
  • 3D boxes
  • Tails
  • Cut-downs
  • Pre-roll
  • Metro versions
2026, 20 s. Three panels side by side: no liquids, just water, Litorsal. The tail is new: three 3D boxes, one per flavour, under “Nu uita să te hidratezi corect!”. Cut for TV, online and pre-roll, and converted for the metro screens.
2026, 20 s. The gym version, with the same three panels and the same tail.
2026, 10 s. The short spot ends on three 3D boxes, clasic, grapefruit and cireșe, under “Boostul tău de hidratare!”.
2025, 20 s. The edit opens on the hand and the tube from the metro posters and closes on “Boostul tău de hidratare!”. The same year brought a 15 s spot, 10 s cuts and a 9:16 edit.
2023, 10 s. A Romanian edit of footage shot for Zdrovit in Poland. A QR card runs through it, 3D cartons close it beside “Nu uita să te hidratezi!”, and it comes in six sizes.
2019, 20 s. Three lines in large type over the footage: effort, high temperatures, dehydration. Then the tube and the brand's address.

One product in three lines, and one system that keeps its shape from a 6 x 3 m billboard to a 60 x 40 cm poster.

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