Litorsal

One tube, every format.

Growth & Content
Product Design

Electrolytes and minerals, in pharmacies
Romania · 2026
Billboards, posters, product visuals

Three lines, one product

Litorsal makes effervescent tablets with electrolytes and minerals, sold in pharmacies and online. One tube, five versions: Clasic with lemon and mint, Cireșe, Grapefruit, Junior for children from three, and Senior.

In 2026 the brand spoke in three lines. Each one has its own headline, its own colours and its own set of formats.

Every line had to hold together from a 6 x 3 m billboard down to a 60 x 40 cm poster.

The tube is the hero

Every layout is built around the same object. The tube stands large and close, the headline sits in the brand's navy, the flavours keep their own colours, and a QR code with “Disponibil în farmacii” closes each piece.

3 campaign lines: the heat, the vibe, the whole family Drop for more

Căldurămare

The summer line: “Căldură mare, Litorsal îți dă hidratare!” The tubes stand in a row in front of the sun and a splash of water. Four icons explain the product at a glance: efficient hydration, electrolytes restored, energy, support for the body. One layout, redrawn for six billboard sizes, from 6 x 3 m to 1 x 1.5 m.

Key visual
Billboards
Six formats
Icons

The 3.2 x 2.4 m billboard: the headline in yellow and white on blue, four tubes, four icons and a QR code — 3.2 x 2.4 m

Moreformats

The same billboard with Litorsal boxes in place of the tubes, Junior on the right

The portrait version, 1 x 1.5 m: headline on top, the icons in a grid, the tubes below

The 2.5 x 1.1 m version, the tubes moved to the right of the headline

An earlier layout with round badges for electrolytes and minerals and five tubes, Senior included

With the boxes, in portrait, in a long strip, and an earlier layout with round badges

Supervibe

The city line: “Hidratare corectă pentru un super vibe.” A hand holds the tube up on flat yellow, the way you hold it on your way out. The layout comes in landscape and portrait for the metro, and in a 2 x 0.8 m banner.

Metro posters
Banner
Landscape and portrait

Yellow banner: a hand holding a Litorsal tube, the headline Hidratare corectă pentru un super vibe and a QR code

The landscape metro poster: the hand with the tube on the left, the headline on the right

The portrait metro poster: the headline on top, the hand with the tube below

Landscape and portrait, one grid

Întreagafamilie

The family line: “Hidratare corectă pentru întreaga familie.” Four tubes fan out, each with a flavour tag in its own colour: lemon and mint, cherry, grapefruit, and raspberry for Junior. The same spread runs on yellow, sky blue and navy, in 60 x 40 cm and 80 x 40 cm posters.