Slaboficat

The liver, lit up.

Product Design

Liver supplement, Slaboficat Slim
Romania · Zdrovit portfolio
Landing page, desktop and mobile

Two subjects, one box

Slaboficat Slim is a food supplement from Zdrovit, in capsules. The site puts its case as a question: “Vrei să ai grijă de ficat și în același timp să menții o greutate optimă a corpului?”

That is two subjects in one box. The liver, which you never see, and your figure, which you see every day.

The page has to show the first one before it can talk about the second.

Start with the organ

The page opens on the liver itself, glowing orange inside a blue body, with the box beside it and three lines on a violet band. Then it explains what the liver does, brings in the Slim formula, lists the ingredients one by one and ends with tips for the liver and the figure. Violet runs through all of it, from the menu to the order button.

10 tips for the liver and the figure, in one list beside a strip of photos, from a lemon to a tape measure Drop for more

Onepage

The menu runs Funcțiile ficatului, SLABOFICAT Slim, Sfaturi, Media, Comandă, Contact. The hero puts the glowing liver on the left and the box on the right, over a violet band with three lines, from “Ajută la regenerarea hepatică” to “Susține sănătatea ficatului”, and an “Află mai multe >>” link. A sentence in bold violet follows, “Ficatul este unul dintre cele mai mari organe din corp…”. Below come the liver's functions, the Slim formula, the ingredients, how to take it, the tips and the order button, above the Zdrovit address.

Landing page
UX/UI design
Desktop and mobile
Navigation

Thelanding page

The slaboficat.ro page on a phone, scrolling

slaboficat.ro from the first screen to the footer, on desktop and phone.

Sfaturi pentru ficat și siluetă!: ten tips in a list with violet bullets, beside a strip of photos of a lemon, a pepper, carrots, a tomato and a tape measure — Ten tips for the liver and the figure

Theliver

The product story, the way the site tells it. Three of the liver's functions get a heading each: stocare, secretorie și excretorie, metabolică. Beside them a violet panel draws the liver in a ring, with six lines out to what it does, from Sinteza aminoacizilor to Neutralizarea toxinelor. Then the turn to the figure: SLABOFICAT Slim, a woman with a tape measure round her waist, the box at her side and the site's question. The ingredients follow one per row, each with its picture: Fructele de Armurariu, Colina, Curcuma longa, Piper-negru and Cromul. A violet band gives the dose and the pack in the site's words, “Adulți: 1-2 capsule pe zi, înainte de masă” and “30 capsule”.

Product story
Infographic
Ingredients
Usage

The liver's functions: Funcția de stocare, Funcția secretorie și excretorie and Funcția metabolică in violet headings, beside a violet panel with the liver in a ring and six functions around it — Three functions in words, six in a drawing

SLABOFICAT Slim: a woman in white with a tape measure round her waist, two Slaboficat Slim boxes in front of her, and the product text on the right — The turn to the figure: SLABOFICAT Slim

Ingrediente: Fructele de Armurariu with a thistle flower, Colina with its molecule, Curcuma longa and Piper-negru with their pictures, one row each — The ingredients, one row and one picture each

On aphone

On a phone the logo moves to the centre with the menu icon under it, and the three lines sit under the liver, above “Află mai multe >>”. The violet panel of functions fills the width. Each ingredient gets a block of its own, picture first, and the tips keep their photos, faded behind the text.