The Dream
Brand strategy
Every brand starts as somebody's dream at a kitchen table. Two cups of coffee and a lot of hard questions later, the dream has a spine: your strategy, positioning, personas, the reason anyone should care.
Cromatic Studios · Bucharest · Since 2014
Killer strategy. Outstanding design. Striking visuals. Powerful storytelling.
Genuine passion and real empathy for your customer. And a coffee. There is always a coffee. An independent studio for brand strategy, identity, websites, film and content.
Brands we grew with
36Case studies, every one on the map
4Streets, one for every industry
4Chapters: The Dream, The Voice, The World, The Crowd
∞Coffees. There is always a coffee.
A piece of the drive · Strada Aricescu 52A
The coffee stop
Two Minutes has been our client and our neighbour for a decade. On the drive we always stop here: four double espressos, and the coffee boxes fly down from the Cromatic mansard to the shelf.
What we bring to the table
From a dream to a crowd
The Voice
Brand identity
Then the dream learns to talk. A name, a mark, a tone of voice. The things people repeat about you when you are not in the room.
The World
Web, apps, packaging, film
A voice needs a world to live in. Websites, apps, packaging, film. Places your customer can walk into and instantly feel who you are, before reading a single word.
The Crowd
Content & growth
A beautiful world with nobody in it is a museum. We bring the crowd. Content strategy, social design, ad campaigns and Instagram growth with taste, not tricks.
Selected work
Every place on the map
The same work as the 3D map, street by street: every street is an industry we know from the inside.
Coffee Street Specialty coffee, food & drink 15 case studies
Where we grew up: coffee shops, roasters, a festival, bakeries, a craft beer, a charcuterie and a caviar farm. Specialty coffee, food & drink: the whole street →
Brand · Boxes · FilmTwo MinutesA specialty coffee shop brand made to be loved fast and remembered long. Two minutes to fall for it, a lifetime as a regular.
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Drinks · Tonic IonicTwo Min LabThe Two Minutes lab: Tonic Ionic and the drinks bottled by hand, in small batches, in Bucharest.
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Brand · Coffee · BrașovOMA CoffeeA specialty coffee shop at the foot of the mountains. Passionate baristas who love the craft of coffee as much as the peaks around them, and a brand as warm as the cup.
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Branding · CommunicationSip Coffee & WineComplementing one of the best designed coffee shops in town with a branding that fits.
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Video · Photo · Product designPain PlaisirA French-style bakery with a real oven at its heart. We made their video production, the photo shootings and the product design.
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Communication · ContentYoshi IzakayaDelivering top content for the best sushi in town.
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Brand universe · WebArtisan Coffee GearCoffee gear for passionate customers, in a tailor made environment with a personal voice. A whole brand world, from the letterform pattern to the webshop.
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Brand · Product · Since 2021Slow Coffee FestivalThe biggest coffee lovers community in the country. We upgrade its brand universe year after year, so every edition feels familiar and brand new at the same time.
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Brand · Labels · MerchCasa BereroCraft beer with your people. COMM and UNITY, two cans that spell one word, merch and posters for Casa Berero.
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Branding · Growth · ProductSteam Coffee ShopA pioneer brand refreshed for its community. New energy for the people who were there from the start, and a clear invitation for the ones just arriving.
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Branding · WebsiteCraft CoffeeThe official distributor of La Marzocco, Mazzer, PuQPress and Fellow in Romania. A brand and a shop built to equip the passion for coffee.
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BrandKómpusDifferentiating a coffee shop in the market by enabling the founder's vision.
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Packaging · Caviar · LiveryARCA ResortCaviar tins, a van and smoked-fish trays for a resort-destination with its own ponds and production.
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Brand · Illustration · PackagingAntilaA charcuterie brand with a bold wordmark, a cast of disruptive characters and packaging you spot from the end of the aisle.
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Brand · Signage · MerchUNDÉARCA's grocery stores: a hand-drawn basket and three formats, each in its own colour.
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Distribution web · Photo · RebrandingPatilineIndustrial bread and croissants, made by machines you can watch. We built their distribution website and website, shot their own-production bakery range, and rebranded Patiline Bakery.
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Patisserie · Work in progressLapterraA cosy patisserie, in the making. Work in progress: more soon.
Work in progressFintech Boulevard Banks, investments, fintech, energy & tech 10 case studies
Banks, brokers, investment groups, a fintech festival, an energy company and a school of technology and digital arts, made clear and human. Banks, investments, fintech, energy & tech: the whole street →
Energy · Brand · DigitalBepcoAn energy company with a brand and a digital presence to match the power it builds.
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UX · UI · ProductInvestimentalThe newest retail broker in the market, helped to win in digital. Information architecture, high quality mockups and a product experience built for first-time investors.
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Identity · DigitalInfinity CapitalFinancial investments for visionary clients, from Craiova. Brâncuși's Endless Column closed into a ring, slate, ink and gold, stationery and a website.
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Product · BrandAssettoPutting the tech in fintech. Product and brand for a data-driven platform.
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Brand · WebLongshieldLong-term investments, under a shield drawn on the golden ratio. Strategy, logo, brandbook, stationery and website for an investment group.
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Brand · Website · FintechVenevoFractional startup investing, for everyone. A dynamic V✳ logo, purple and yellow, and a website that opens the door to venture opportunities.
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Rebranding · WebsiteESDThe largest electronics service network in Romania, speaking for itself at last. Positioning, rebranding, fleet and esdrom.ro.
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Festival · BrandUnchain FestivalThe Davos of CEE fintech, inside Oradea Fortress. Strategy, identity and a website where one red thread builds the fortress.
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Business intelligence · BrandWitanalyticaBusiness intelligence in a calm, consultative voice. Deep teal, a line of orange and a mark built from a pie chart, a keyhole and an open circle.
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Rebranding · WebsiteTechventures BankThe first entrepreneurial bank in Romania, refreshed: silver wings, landscapes in navy and a website with a human approach to banking.
Read the case →Medical Avenue Clinics, pharma & aesthetic medicine 7 case studies
Clinics, labs, pharma and aesthetic medicine, from Bucharest to Barcelona. Clinics, pharma & aesthetic medicine: the whole street →
Clinic · Brand · FilmClinica SanteRecommended by doctors, signed off by patients: the Clinica Sante TV film and brand work.
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Website · UX · UIThe Aesthetic CourtA medical congress staged as a courtroom at the Palace of the Parliament, and a website built as the trial itself.
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Brand strategy · Packaging · BarcelonaToskani MEDAesthetic non-invasive solutions for caring doctors, from Barcelona. Their core, their archetype, two visual concepts and packaging for new ranges.
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Brand · IdentityRoutine ParisA daily ritual brand with a Parisian address and an indie heart. Built to be part of somebody's morning, every morning.
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Pharma · Product · MarketingHelp 4 BrainEnabling a pharma challenger to become a leader.
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MedicalAltiusMedical brand and digital work by Cromatic Studios.
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MedicalElithiaMaking motherhood a soothing, joyful experience: brand, website and content for a women's health clinic.
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Health · A yard of brandsZdrovitA courtyard of health, clinic, beauty and perfume brands, from Bucharest to Barcelona, Los Angeles and Paris.
Medical · A yard with a clinicSofmedicaSofmedica, with a small yard of its own and Medcity, the clinic, inside it. By Cromatic Studios.
Clinic · In the Sofmedica yardMedcityMedcity, the clinic inside the Sofmedica yard. By Cromatic Studios.
Aesthetics medical centerClinica Dr. KClinica Dr. K, an aesthetics medical center on Medical Avenue. By Cromatic Studios.
Animal healthZoetisAnimal health communication by Cromatic Studios.
In the Zdrovit yardDarya HopeBeauty · Los AngelesJesse JBeauty · Los AngelesLacalutIn the Zdrovit yardPeriferisanIn the Zdrovit yardParusanIn the Zdrovit yardBonylashIn the Zdrovit yardLitorsalIn the Zdrovit yard
The Smallest Shortcut Print on demand & stickers 2 case studies
Two print shops with a voice: one sings, one sticks. Print on demand & stickers: the whole street →
Stickers · PrintSticker RepublicStickers for everything and everyone: the little yellow house on the lane, plastered with its own work.
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Print on demandPrintotecaPrint on demand with no minimum orders: tees and hoodies printed one by one, for anyone who wants to sell their own.
Read the case →Friends we made along the way Erste BankMicrosoftGlobal RecordsCargusDigiAWSKastel GroupRațiu & RațiuCatapultRobofunOpen BarChef SosinDirect BookingNoal Dental ClinicSkin AestheticsBrewzeus7 Oale
Full tank of services
What we carry
Branding & Design
6 skills on board
- Brand strategy
- Identity design
- Brand book
- Persona journeys
- Content design
- Generative AI for visuals
Video Production
5 skills on board
- Video production
- Photography
- Post production
- Sound design
- Generative AI for video
UX & UI Design
5 skills on board
- Rapid prototyping
- Information architecture
- High quality mockups
- Websites & apps
- Design systems
Growth & Content
4 skills on board
- Content strategy
- Instagram growth
- Social post design
- Ad campaigns
In depth Brand strategy →Brand identity →Websites & apps →Video production →Social media & content →
The crew
Brilliant humans
We discover AI every day, but we are strong believers in the collective power of brilliant humans. Meet the team →
CristianPartner · CEO & Strategy MasterAsks the question nobody asked yet, then builds the plan around the answer. Keeps the studio pointed at what matters for your business, and the coffee pointed at the table.
DanielFounder · Partner · Creative ArchitectDraws the blueprint of a brand before anyone picks a colour: the idea, the system, the world it lives in. Then stays on site until it is built the way it was drawn.Instagram ↗
AnaTurns a brief into something you want to look at twice. Patient with the details, impatient with the obvious.
CozThe one who finds the shot, the angle or the joke that makes the whole thing click. Calm on set, loud in the good ideas.
AlexandraKeeps the many moving parts moving in the same direction. Knows where every file, deadline and promise lives.
StefanMakes things work, on screen and behind it. If it can be built, he is already building it.
AdinaListens first, writes second. Finds the words a brand would say if it could talk, and the tone it should say them in.
AnneAn eye for the small things that make a big impression: the crop, the colour, the pause between two frames.
IulicăBrings the energy into the room and the frame. Equally at home behind a camera and in front of a moodboard.
MelissaCurious about everything, careful with everything. The fresh pair of eyes that spots what the rest of us got used to.
Good questions
Before the coffee
What does Cromatic Studios do?
Cromatic Studios is an independent creative studio in Bucharest, Romania. We do brand strategy, identity design, websites and apps (UX and UI), video production and photography, and content and growth for social media.
Who do you work with?
Indie and local businesses, startups, scale-ups and established companies. Many of our clients are specialty coffee brands (Slow Coffee Festival, Two Minutes, Steam, Craft Coffee, Artisan Coffee Gear, OMA Coffee), alongside fintech and digital products such as Investimental, Assetto, Cargus and Help4Brain.
Who runs Cromatic Studios?
Cromatic Studios was founded in 2014 by Daniel Stoicescu, who is still its creative architect. Today the studio is led by two partners, who are also brothers: Daniel Stoicescu, the founder, and Cristian Stoicescu, the CEO.
Where is the studio?
Strada Olari 9, Bucharest, Romania. Come by for a coffee.
How do I start a project?
Complete the boarding pass at the end of the drive, or write to hi@cromaticstudios.com. We answer within one working day.
Final call · Strada Olari 9
What do you dream of?
Complete your boarding pass and we'll answer within one working day. You get a copy too. Or just come by: the door is open, the coffee is on.
Prefer the long way round? The same story is also a 3D drive through Bucharest, with a coffee stop and a few surprises.
Take the 3D drive