
Eliade 18
Our floor in Eliade Tower: more room, more people, the first proper studio.
- Branding & Design
RDW 2023 · AI pop-up

Romanian Design Week 2023 ran in May under the theme CONNECTIONS, with events spread across Bucharest.
We opened our Eliade 18 floor as a pop-up space and talked about the question everyone was starting to ask: how do you use AI in design, and what does it change for the people who do it?


In 2023 AI in design was still new to most studios. We put it on posters, stickers, tote bags and cups, and on the screens around the floor, and talked openly about how we were already using it.
A loud purple, red and lime system for one word, AI: posters, stickers, totes and cups, and the studio open to anyone who walked in.
AI. Curaj. Energie.
Courage, energy: the words on the posters.






A pop-up that put AI on the table for designers in 2023, a little ahead of everyone else.