Our #branding process is a 4 steps journey:

brand-strategy3
brand-directions4
brand-canvas3
brand-book3

After a #strategy workshop with the client the creative director comes up with 3 #branddirections. Based on them, 3 designers are assigned to build the #brandcanvas paper-rolls. The client chooses one of them, then a #brandbook follows. Here’s an example:

MagicTV_Stylescape

Magic FM is a Romanian radio station, part of ANT1 Group trust. It was launched on 1 February 2006, replacing Star FM and targeting people between 35 and 49 years old. In January 2010, Magic FM had 28 stations. Magic TV is the TV version of the radio station, only it targets a different range of people, with ages between 18 and 30. This branding was different, since we didn’t start from scratch, but it wasn’t a rebranding either. We had the Magic FM skeleton and we built a visual universe around that. It was also different as deliverables, since the main focus was not on print or web, but visual communication for television.

Client: Magic FM
Project: TV Visual Identity

Credits
Creative director & designer: Tech Julie
Motion graphics: Stefan Morozan
Strategy managers: Daniel Stoicescu, Cristian Stoicescu

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