Our #branding process is a 4 steps journey:
After a #strategy workshop with the client the creative director comes up with 3 #branddirections. Based on them, 3 designers are assigned to build the #brandcanvas paper-rolls. The client chooses one of them, then a #brandbook follows. Here’s an example:
Client: Magic FM
Project: TV Visual Identity
Creative director & designer: Tech Julie
Motion graphics: Stefan Morozan
Strategy managers: Daniel Stoicescu, Cristian Stoicescu
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