ESD
Branding Web & App
Creative Director
Strategy Manager
Lead & Brand Designer
Brand Designer
UI / UX Designer
Web Development
Project Manager
Context
ESD is the largest electronics service network in Romania. However, it had been communicating only through the image and brands in its portfolio – Samsung, Huawei, Philips and Sony – so a new positioning that would reinforce its status quo was urgently needed. The brand needed to develop its core, create its own voice and build an image in the eyes of its customers.
Solution
We developed a branding and visual universe capable of conveying the youthful and energetic spirit of ESD, its ability and commitment to overdeliver, and its X-factor to be as fast as possible. Once these two pillars were in place, the online presence followed along with a fresh social media communication strategy and implementation.
