Our #branding process is a 4 steps journey:

brand-strategy3
brand-directions4
brand-canvas3
brand-book3

After a #strategy workshop with the client the creative director comes up with 3 #branddirections. Based on them, 3 designers are assigned to build the #brandcanvas paper-rolls. The client chooses one of them, then a #brandbook follows. Here’s an example:

stylescape Derma Institute_zavate_v2

Derma Institute is an Award winning training academy that specializes in beginners and advanced practitioners.  They focus primarily on patient safety and their expert trainers will teach you only the safest and advanced techniques. When building their brand we had in mind this idea of a highly respected and trustworthy institution, but still approachable and community driven. With this mindset we began crafting a visual identity that would communicate this look&feel. 

The logo

Web

We started from the idea of a wrinkly, old tissue (wavy lines) transforming into a smooth, young one (straight lines) because mainly this is what aesthetic interventions are all about: smoothing, straightening, rejuvenating. It also looks like a fingerprint, which is a symbol for skin and the best visual representation of leaving your mark.

The concept

stylescape Derma Institute_zavate_v2

Fingerprint
The idea of leaving your mark

The capital D
From DERMA Institute

Smooth skin
From wrinkled to rejuvenated

Stationery & Print

stationery-derma_mobile
sheet
banner-derma_mobile

Web

1
2
derma-web_mobbile1
derma-web_mobbile2

Client: Derma Institute
Project: Branding, Web

Credits
Creative director: Adrian Vilău Jr.
Branding designer: Zavate Maria
Strategy manager: Cristian Stoicescu
Ux/Ui designer: Tech Julie

For more solved puzzles check the rest of our curated selection here.

Related Projects