ALTIUS, a market leader in the distribution of veterinary pharmaceuticals, needed a new and clear brand positioning – one that would strengthen and reinforce its market position and refresh its visual identity and communications with its customers.
Solution
We developed a positioning strategy that would convey how stable and functional ALTIUS is as an organization and created around it a visual universe capable of reflecting the strong footprint it leaves behind.
We then used these resources to improve its presentation to its customers through two main tools: a UI website and a B2B platform.