# Cromatic Studios

> Independent creative studio in Bucharest, Romania: brand strategy, identity design, websites and apps, video production and content for growth. Founded in 2014; today at Strada Olari 9, Bucharest. Strategy first, then identity, websites and apps, film and content, for indie founders, startups and established companies. "There is always a coffee."

This site (https://cromaticstudios.com/) tells the studio's story twice: as an interactive 3D drive through Bucharest (https://cromaticstudios.com/) and as a plain website (https://cromaticstudios.com/site/), with 36 case studies under https://cromaticstudios.com/work/. The plain website is also in Romanian at https://cromaticstudios.com/ro/ (case studies under https://cromaticstudios.com/ro/proiecte/). The full text of every page is at https://cromaticstudios.com/llms-full.txt.

## Studio facts

- Name: Cromatic Studios
- What: independent creative studio (branding agency): brand strategy, identity design, websites and apps (UX and UI), video production and photography, content and social media growth
- Address: Strada Olari 9, 024056 Bucharest (Sector 2), Romania
- Email: hi@cromaticstudios.com
- Phone: +40 728 978 068
- Founded: 2014, by Daniel Stoicescu, at Strada Muniției 5, Bucharest
- Leadership: two partners and brothers, Daniel Stoicescu (founder, creative architect) and Cristian Stoicescu (CEO)
- Languages: English, Romanian
- Works with: indie and local businesses, startups, scale-ups and established companies, in Romania and abroad (Paris, Barcelona, Los Angeles)
- Known for: specialty coffee brands (Slow Coffee Festival, Two Minutes, Steam, Craft Coffee, Artisan Coffee Gear, OMA Coffee), fintech and banking (Investimental, Assetto, Techventures Bank, Unchain Festival), medical and aesthetic medicine (Toskani MED, The Aesthetic Court, Elithia, Clinica Sante)
- Team (10): Cristian (Partner · CEO & Strategy Master), Daniel (Founder · Partner · Creative Architect), Ana, Coz, Alexandra, Stefan, Adina, Anne, Iulică, Melissa
- Main website: https://cromaticstudios.com/ (the plain website: https://cromaticstudios.com/site/, in Romanian: https://cromaticstudios.com/ro/)
- Profiles: https://www.instagram.com/cromatic.studios/, https://www.facebook.com/CromaticStudios, https://www.behance.net/cromaticstudios, https://www.linkedin.com/company/cromatic-studios, https://clutch.co/profile/cromatic-studios

## Services

- The Dream, brand strategy: Every brand starts as somebody's dream at a kitchen table. Two cups of coffee and a lot of hard questions later, the dream has a spine: your strategy, positioning, personas, the reason anyone should care. Includes: Brand strategy, Positioning, Persona journeys, Naming, Workshop at the table.
- The Voice, brand identity: Then the dream learns to talk. A name, a mark, a tone of voice. The things people repeat about you when you are not in the room. Includes: Identity design, Brand book, Tone of voice, Content design, Editorial.
- The World, web, apps, packaging, film: A voice needs a world to live in. Websites, apps, packaging, film. Places your customer can walk into and instantly feel who you are, before reading a single word. Includes: UX & UI, Rapid prototyping, Websites & apps, Design systems, Video & sound.
- The Crowd, content & growth: A beautiful world with nobody in it is a museum. We bring the crowd. Content strategy, social design, ad campaigns and Instagram growth with taste, not tricks. Includes: Content strategy, Social design, Ad campaigns, Instagram growth, Community.

- Branding & Design: Brand strategy, identity design, brand book, persona journeys, content design, generative AI for visuals.
- Video Production: Video production, photography, post production, sound design, generative AI for video.
- UX & UI Design: Rapid prototyping, information architecture, high quality mockups, websites and apps, design systems.
- Growth & Content: Content strategy, Instagram growth, social post design, ad campaigns.

## Industries (the streets of the map)

- [Specialty coffee, food & drink branding in Bucharest](https://cromaticstudios.com/industries/coffee-food-drink/): Branding, packaging, webshops and content for coffee shops, bakeries and food brands. Two Minutes, Steam, Craft Coffee and Slow Coffee Festival, in Bucharest.
- [Fintech, banking & investment branding in Bucharest](https://cromaticstudios.com/industries/finance-fintech/): Brand strategy, identity, websites and apps for banks, brokers and fintech. Investimental, Techventures Bank and Unchain Festival, from Bucharest.
- [Healthcare, clinic & pharma branding in Bucharest](https://cromaticstudios.com/industries/healthcare/): Brand strategy, websites, TV ads and content for clinics, pharma and aesthetic medicine. Elithia, Clinica Sante, Toskani MED and Help4Brain, from Bucharest.
- [Content for print, sticker & merch brands in Bucharest](https://cromaticstudios.com/industries/print-merch/): Instagram reels, carousels and social content for print-on-demand and sticker brands. Printoteca and Sticker Republic, by Cromatic Studios in Bucharest.

## Services in depth

- [Brand strategy & positioning studio in Bucharest](https://cromaticstudios.com/services/brand-strategy/): Workshops, positioning, archetypes and the Core, for founders and established firms. Toskani MED, Patiline, ESD and Unchain Festival, by Cromatic Studios.
- [Brand identity & logo design studio in Bucharest](https://cromaticstudios.com/services/brand-identity/): Logos, type, colour, brand books and packaging people remember. Two Minutes, Antila, Casa Berero and Infinity Capital, by Cromatic Studios in Bucharest.
- [Website, webshop & app design studio in Bucharest](https://cromaticstudios.com/services/websites-apps/): UX, UI, design systems and development for websites, webshops and apps. Investimental, craftcoffee.ro and unchainfestival.com, by Cromatic Studios, Bucharest.
- [Video production, TV ads & photography in Bucharest](https://cromaticstudios.com/services/video-production/): TV ads, brand films, campaign shoots and product photography, made in house. Clinica Sante, Help4Brain, Pain Plaisir and Routine Paris, from Bucharest.
- [Social media content & Instagram growth in Bucharest](https://cromaticstudios.com/services/social-media-content/): Content strategy, reels, social design and ad campaigns for brands with a community. Steam, Help4Brain, Yoshi Izakaya and Printoteca, by Cromatic Studios.
- [The team](https://cromaticstudios.com/team/): Meet the people of Cromatic Studios, an independent creative studio in Bucharest founded in 2014 by Daniel Stoicescu and led today by Daniel and Cristian Stoicescu.

## Case studies

### Coffee Street

- [Two Minutes](https://cromaticstudios.com/work/two-minutes/): Brand · Boxes · Film. Identity, packaging, editorial and film for a specialty coffee brand made to be loved fast and remembered long. Poured daily at Aricescu 52A. Two Minutes has been our client and our neighbour for a decade.
- [OMA Coffee](https://cromaticstudios.com/work/oma-coffee/): Brand · Coffee · Brașov. A specialty coffee shop at the foot of the mountains. Passionate baristas who love the craft of coffee as much as the peaks around them, and a brand as warm…
- [Sip Coffee & Wine](https://cromaticstudios.com/work/sip-coffee-wine/): Branding · Communication. Sip: brand identity and social media launch for a coffee shop and wine bar in central Bucharest. By Cromatic Studios.
- [Pain Plaisir](https://cromaticstudios.com/work/pain-plaisir/): Video · Photo · Product design. Pain Plaisir: product branding for the Anemone pastry, packaging, stickers, in-store visuals, photo shoot and Christmas campaign for a French-style bakery in Bucharest. By Cromatic Studios.
- [Yoshi Izakaya](https://cromaticstudios.com/work/yoshi-izakaya/): Communication · Content. Yoshi Izakaya: content strategy, photo, video, social media, events and ad campaigns for a Japanese izakaya. By Cromatic Studios, Bucharest.
- [Artisan Coffee Gear](https://cromaticstudios.com/work/artisan-coffee-gear/): Brand universe · Web. Artisan Coffee Gear, a branding project: brand strategy, archetype, visual identity, letterform pattern, technical illustration, packaging and webshop for a specialty coffee equipment brand. By Cromatic Studios, Bucharest.
- [Slow Coffee Festival](https://cromaticstudios.com/work/slow-coffee-festival/): Brand · Product · Since 2021. Slow Coffee Festival: the brand universe of Romania's biggest coffee community, upgraded every edition since 2021. Posters, merch and digital by Cromatic Studios.
- [Casa Berero](https://cromaticstudios.com/work/casa-berero/): Brand · Labels · Merch. Berero: brand identity, can labels for COMM lager and UNITY IPA, merch, event posters and B2B presentations for a craft beer brand and its house, Casa Berero. By Cromatic Studios.
- [Steam Coffee Shop](https://cromaticstudios.com/work/steam/): Branding · Growth · Product. Steam Coffee Shop: a pioneer specialty coffee brand refreshed for its community. Branding, growth and product by Cromatic Studios, Bucharest.
- [Craft Coffee](https://cromaticstudios.com/work/craft-coffee/): Branding · Website. Craft Coffee: brand identity, packaging, uniforms, merch and the craftcoffee.ro webshop for the official La Marzocco, Mazzer, PuQPress and Fellow distributor in Romania. By Cromatic Studios, Bucharest.
- [Kómpus](https://cromaticstudios.com/work/kompus/): Brand. Kómpus: a brand identity full of colour and joy, location branding and menus for a sandwich and coffee place in Constanța. By Cromatic Studios.
- [ARCA Resort](https://cromaticstudios.com/work/arca-resort/): Packaging · Caviar · Livery. ARCA Resort: brand architecture, identity, packaging, signage and website for a resort-destination in Blăgești, Bacău, built around its own ponds and products. By Cromatic Studios.
- [Antila](https://cromaticstudios.com/work/antila/): Brand · Illustration · Packaging. A charcuterie brand from a farm where animals are raised with care, 100% Romanian. A bold black oval wordmark, two type families, a cast of funny, disruptive illustrations, and packaging in purple, yellow and coral that you spot from the end of the aisle.
- [UNDÉ](https://cromaticstudios.com/work/unde/): Brand · Signage · Merch. ARCA's grocery stores. A hand-drawn basket and a warm, handwritten wordmark, then three formats (Market, Store and Concept), each with its own colour, so every shop feels local and part of the same family.
- [Patiline](https://cromaticstudios.com/work/patiline/): Distribution web · Photo · Rebranding. Patiline Bakery: The Core 2.0 brand strategy, rebranding, sub-brand architecture, catalogue, fleet, packaging, expo stand and website for a B2B bakery. By Cromatic Studios.

### Fintech Boulevard

- [Bepco](https://cromaticstudios.com/work/bepco/): Energy · Brand · Digital. Bepco: brand facelift, logo animation, website and video content for a high-efficiency cogeneration energy company from Brașov. By Cromatic Studios.
- [Investimental](https://cromaticstudios.com/work/investimental/): UX · UI · Product. Investimental: UX research, design systems, a web trading platform and a native mobile app for a retail broker, in twelve weeks. By Cromatic Studios, Bucharest.
- [Infinity Capital](https://cromaticstudios.com/work/infinity-capital/): Identity · Digital. Infinity Capital Investments, Craiova: an identity built on Brâncuși's Endless Column, with stationery, key visuals and a website. By Cromatic Studios.
- [Assetto](https://cromaticstudios.com/work/assetto/): Product · Brand. Assetto: brand strategy, an edgy visual universe, a landing page and a mobile app UI for a blockchain-based real estate startup. By Cromatic Studios.
- [Longshield](https://cromaticstudios.com/work/longshield/): Brand · Web. Longshield Investment Group: brand strategy, logo, brandbook, stationery, roll-ups and website for an investment group. By Cromatic Studios, Bucharest.
- [Venevo](https://cromaticstudios.com/work/venevo/): Brand · Website · Fintech. Venevo: brand positioning, two creative directions, a dynamic logo with fourteen letter alternatives, brand guidelines, website and key visuals for a fractional startup investing platform. By Cromatic Studios, Bucharest.
- [ESD](https://cromaticstudios.com/work/esd/): Rebranding · Website. ESD: positioning strategy, rebranding and website for the largest electronics service network in Romania. Brand strategy, logo, brandbook, extended graphics, fleet, merch and esdrom.ro. By Cromatic Studios, Bucharest.
- [Unchain Festival](https://cromaticstudios.com/work/unchain-festival/): Festival · Brand. Unchain Festival: brand strategy, visual identity and the unchainfestival.com website for the summer festival of CEE fintech at Oradea Fortress. Agenda, speakers, delegates, tickets, travel and partners, on desktop and phone. By Cromatic Studios.
- [Witanalytica](https://cromaticstudios.com/work/witanalitica/): Business intelligence · Brand. Business intelligence for companies that want results, said in a calm, consultative voice.
- [Techventures Bank](https://cromaticstudios.com/work/techventures-bank/): Rebranding · Website. TechVentures Bank: positioning strategy, rebranding, brandbook and website UI and UX for the first entrepreneurial bank in Romania. By Cromatic Studios, Bucharest.

### Medical Avenue

- [Clinica Sante](https://cromaticstudios.com/work/clinica-sante/): Clinic · Brand · Film. Clinica Sante: TV ads and brand work for a Romanian network of medical laboratories. Recommended by doctors, signed off by patients. By Cromatic Studios.
- [The Aesthetic Court](https://cromaticstudios.com/work/the-aesthetic-court/): Website · UX · UI. A one-day aesthetic medicine congress staged as a courtroom, at the Palace of the Parliament in Bucharest. We built its website as the trial itself: the charge, the bench of experts, the order of proceedings, the jury's live vote and the verdict.
- [Toskani MED](https://cromaticstudios.com/work/toskani-med/): Brand strategy · Packaging · Barcelona. Toskani MED: brand strategy (The Core), positioning, archetype and packaging concepts for a Barcelona aesthetic medicine company that works with doctors. By Cromatic Studios, Bucharest, 2023.
- [Routine Paris](https://cromaticstudios.com/work/routine-paris/): Brand · Identity. Routine Paris: brand strategy, the first perfume campaign, social media launch and e-shop for a perfume and cosmetics boutique going from Bucharest to Paris. By Cromatic Studios.
- [Help 4 Brain](https://cromaticstudios.com/work/help-4-brain/): Pharma · Product · Marketing. Help4Brain by Zdrovit: brand and content strategy, social media launch, video, photo, influencer marketing and website for a nootropic supplement. By Cromatic Studios.
- [Altius](https://cromaticstudios.com/work/altius/): Medical. ALTIUS: repositioning, a refreshed visual identity, website and video content for a leader in veterinary pharmaceutical distribution. By Cromatic Studios, Bucharest.
- [Elithia](https://cromaticstudios.com/work/elithia/): Medical. Elithia: brand strategy, identity, website and social content for a women's health clinic in Bucharest founded by internationally experienced gynaecologists. By Cromatic Studios.

### The Smallest Shortcut

- [Sticker Republic](https://cromaticstudios.com/work/sticker-republic/): Stickers · Print. Sticker Republic: Instagram content for a sticker brand, with the Sticker Zodiac reel series. Social content, strategy and design by Cromatic Studios, Bucharest.
- [Printoteca](https://cromaticstudios.com/work/printoteca/): Print on demand. Printoteca: Instagram reels and carousels for a print-on-demand hub with no minimum orders, the creative enabler. Social content, strategy and design by Cromatic Studios, Bucharest.

### The studio itself

- [Eliade 18: our studio floor in Eliade Tower](https://cromaticstudios.com/work/eliade-18/): Eliade 18: the Cromatic Studios floor in Eliade Tower, Bucharest, from 2019. The open studio, the walls we drew on, the long table where we lay out the work, and the team.
- [Romanian Design Week 2023: our AI pop-up studio](https://cromaticstudios.com/work/rdw-2023/): Cromatic Studios at Romanian Design Week 2023: the Eliade 18 studio opened as a pop-up space, with a talk about using AI in design, early, in 2023. Posters, stickers, cups and visitors.

## Also on the map

Brands we worked with that have no case study page yet: Lapterra, Coffeenativ, Zdrovit, Sofmedica, Medcity, Clinica Dr. K, Darya Hope, Jesse J, Lacalut, Periferisan, Parusan, Bonylash, Litorsal, Zoetis, Echo School. Friends along the way: Erste Bank, Microsoft, Global Records, Cargus, Digi, AWS, Kastel Group, Rațiu & Rațiu, Catapult, Robofun, Open Bar, Chef Sosin, Direct Booking, Noal Dental Clinic, Skin Aesthetics, Brewzeus, 7 Oale.

## FAQ

### What does Cromatic Studios do?

Cromatic Studios is an independent creative studio in Bucharest, Romania. We do brand strategy, identity design, websites and apps (UX and UI), video production and photography, and content and growth for social media.

### Who do you work with?

Indie and local businesses, startups, scale-ups and established companies. Many of our clients are specialty coffee brands (Slow Coffee Festival, Two Minutes, Steam, Craft Coffee, Artisan Coffee Gear, OMA Coffee), alongside fintech and digital products such as Investimental, Assetto, Cargus and Help4Brain.

### Who runs Cromatic Studios?

Cromatic Studios was founded in 2014 by Daniel Stoicescu, who is still its creative architect. Today the studio is led by two partners, who are also brothers: Daniel Stoicescu, the founder, and Cristian Stoicescu, the CEO.

### Where is the studio?

Strada Olari 9, Bucharest, Romania. Come by for a coffee.

### How do I start a project?

Complete the boarding pass at the end of the drive, or write to hi@cromaticstudios.com. We answer within one working day.

## Optional

- [Full text of every page](https://cromaticstudios.com/llms-full.txt)
- [Sitemap](https://cromaticstudios.com/sitemap.xml)
- [Directions to Strada Olari 9](https://www.google.com/maps/search/?api=1&query=Cromatic+Studios+Strada+Olari+9+Bucuresti)