Cromatic Studios meets Creative Junkies is a series of interviews with cool & inspiring graphic artists. Why? Because when we come across great art and design we often wonder what is it that fuelled the artist to create, we want to get a sneak-peak at the human behind the thing and, of course, we seek inspiration.
Vlad Sorescu and his visuals that somehow mock the reality in an aesthetic, appealing way open the door towards a creative space where he shows some of your very common experiences in a different way.
Full of color and some truly iconic references combined with a funny approach, his graphic designer mark is really hard to be confounded, because it catches your eye and even your subconscious.
CS: Vlad, you seem to live in a truly creative and fulfilling state of being, judging by your atypical visuals. Mind sharing with us some of your story – when and how did you discover your passion for graphic design?
V: First of all, thanks a lot for having me here, and for creating this interview, (which is actually my first ever), and for you reader, I hope you enjoy it! I discovered graphic design in my first year of architecture college. I know it sounds strange but it came really natural. I’ve been passionate about visual arts for as long as I can remember. I think I started drawing when I was about 4 years old, and got on a path that eventually led to architecture. I always had this ideal that I wanted to do what I love for a living and quickly realized that architecture is not the right way for me, but I was fortunate enough to meet a young man named Tudor Cucu that was into graphic design as a side passion to architecture. We instantly became friends and a bit later on, he also became my mentor, and the rest is history J).
The lack of inspiration is a wall that everyone pursuing a creative field will have to climb from time to time.
CS: It’s always helpful to steal some knowledge from artists like you. What are some tips and tricks that help you get inspired – people, places or habits?
V: The lack of inspiration is a wall that everyone pursuing a creative field will have to climb from time to time. There is no recipe for inspiration, but as for tips, I would recommend getting your inspiration from as many fields as possible, whether it’s something you see on the street, a new song, an old movie or the food you just ate, waiting for the metro. I think inspiration is everywhere, you just have to learn to see it. If I had to choose between people, places or habits, I will always choose people. The level of complexity of a relationship (of any kind) with someone will always inspire me to see more and do more.
CS: And, for our newbie artists out there, would you tell us how can you make a living out of your artworks?
V: I think the “money talk” is still a taboo topic in the creative fields and it shouldn’t be, as we are currently experiencing an extreme price range, and destabilized creative markets. For that, I highly recommend going on Youtube and listen to what Chris Do from The Futur has to say. Now on a more lighter note, thank God of Globalization as it enables us to work with people all over the world. 🙂
There are multiple ways to make money as a creative, you can attract clients from social media, you can build relationships with certain brands that are in need of your services on a constant basis, and you can go on creative markets and work for clients, or even cut the clients completely, and start working on assets for other designers to buy from you. Either way, the key is to respect the people you’re working with, and to enjoy what you are doing.
CS: Talking about relationships with certain brands or people we know that trying to choose between your own visuals can be as hard as choosing a favourite child, but what is a collaboration you are uber duper proud of?
V: Over the years (sounding like I’m 80 years old) I had various collaborations with amazing people and I’m super proud of all of them. If I had to choose one though, it would be the latest project, finished just a few days ago. The project is about refreshing a huge lobby in a rather neo – pop-art fashion, in one of Globalworths office buildings. But why is this project so important? First, because I got to work alongside my close friends, Alexandru Barat, Didier Chifan and Sebastian Comanescu. Second, because it was the first project where we joined forces to deliver a complete product – interior design, graphic design, murals and planning. Since the full project isn’t online yet, here’s a picture of it, and yes that’s a 3 meter banana sculpture 😀
C.S: Wow, that’s so bananas :O. This space will definitely become very popular. But let’s talk a little about your already popular work, like the Pantone series. It brings something different online, like a twist of familiarity combined with the unusual. Can you tell us a little about its story – what drove you to came up with the idea and what did you want to express?
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V: I was at Gara de Nord train station, coming to Bucharest from a trip to my family in Brasov, when I noticed some taxi drivers trying to scam me into an overpriced ride. Now, this wasn’t by far the first time this happened to me, but it was the first time it really bugged me. This incident combined with Dan Cretu’s iconic “Ultra-violence” made me realize that nobody thought about some of the true colors of Romania, so my first pantone post came online.
C.S: When it comes to your work style, do you find yourself in a rigorous routine or you just go with the flow? Also, how much time does it usually take to make a complex visual from the concept to the implementation part of it?
V: It depends on the nature of the project. If it’s a commissioned project, I take a designer stance, I plan, I research, I have extensive conversations with the client, and then we set together deadlines and budgets. If it’s a personal project (so nobody is actually depending on it), it can take several months between that first idea spark and the actual implementation. As for the actual time spent creating something once the idea is set, it can vary a lot, but I never keep track of it, unless I’m actually commissioned hourly.
CS: Starting in the creative field can be very challenging. For our readers who are at the very beginning of their career, what advice would you share with your younger version?
V: First and foremost, stop eating fast food, just stop! As for the creative side, I would give my younger version the same advice I give to any new aspiring artist or designer:
POST! Get your work online so as many people can see it.
I know it is hard at the beginning, and I know there is a seed of doubt in yourself that tells you that you’re just not good enough. Well that seed lives in any creative person and it doesn’t disappear but with time you’ll learn to manage it. In the end, personal dissatisfaction makes you work harder, and get better.
CS: Taking into account the actual political environment, do you think it’s an artist’s responsibility to become a social activist with his creation at some point?
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V: It’s not a matter of “if”, it’s a matter of “when”. But we are dealing with two concepts here, one including the other. If we are talking about the political environment, as a cog in a system that’s our society, I think that as an artist or designer you can be relevant without jumping in that subject. At least in Romania, I see that artists do not really engage in a political stance, mainly due to the fact that you‘d have to choose between several evils. If we are talking about social activism in general, so the goal of bringing about social change for the better, yes, I think it is imperative that you act on it as a creative.
CS: On a less serious note, wanna tell us a funny story about yourself that’s related to your work? Some hilarious situation you’ve been in?
V: Several acquaintances sending me my own pantone posts in private, as an inspiration, without knowing that I was the author.:))
CS: And, finally, can you recommend us some creatives that you consider to be eye candy or inspiring on some level?
V: There are so many talented people that inspire me today that I could do a whole interview just based on this question. But since we cannot do that, I’ll just make a small list with the ones that are closest to my heart .
And let’s not forget about Romanian inspirations:
If you’re reading this, I truly appreciate you taking the time to read something about me. Thank you!
That’s a wrap. This is the FIFTH episode of our first “season” of interviews that will focus on romanian creatives. Stick around for the next one.
Our aim is to create a hybrid map where we pin artists and designers from various fields but have one very specific common thread: a challenging vision towards traditional mediums.
Cromatic Studios meets Creative Junkies S01:E04
Interview with @alexiaudriste
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