Cromatic Geek of the Week: Alexandru Rizescu // UX & UI DESIGN

Hey there! If you’re here, you know the drill. This is our official blog where we promote our projects, talk openly and, like that girl group from the 90s, spice up your life.
This section of our blog will be dedicated to promoting our team, in any way they want to. We’re going to question them about themselves, their life, their hobbies and obviously provide some juicy details too.
It’s gonna be a weekly thing, so stay tuned if you want to get to know us a little better.


CS: Hey, Coz. Btw, why do they call you that?
C: The standard answer to this question is from ‘’cosmos’’, ‘’cosonac’’, or ‘’Cosmin’’. The truth is beyond our existence.

CS: You’re the guy that illegally downloaded PS 10 years ago and accidentally became a Graphic Designer. You’re that guy from that meme. Got it. What’s your job at Cromatic Studios, though? Tell us. And don’t leave anything out!
C: Yep, I’m that guy from the meme. I’ve started by doing some DTP, at first. You know, flyers, brochures, real estate banners, business cards, etc. Back then, we were a very small agency, and I’d do all the gigs a big agency would do. So, you can imagine I had to learn to do big league stuff. After we grew a little, I started focusing on Web Design, but I still do the occasional brochure. For old times’ sake.

CS: I’ve heard you love long walks, other people’s pets and you have a couple of fruit allergies. Based on this information only, what would be your superhero name?
C: I do enjoy long walks on the beach, Labradors, movies, music and holding a good ol’ cup of tea in my hands while watching late Autumn rain showers. Haha! I’m not really into sports, but I bike a lot, drink socially, don’t really do drugs (that much) and my life philosophy is based on this one easy-to-follow-rule: do everything, but don’t overdo it.

About the superhero thing, I remember that I’ve already picked a name, but right now I think I’m mistaking it for my pornstar name, so I’d rather not say. What I can tell you is this: I’m certain that bananas are my kryptonite.

CS: What did you start doing in PS 10 years ago?
C: Drawing. Back then, PS was like a glorified Paint for me. It was only when I joined Cromatic that I found out what cool superpowers it had and what I could do with them. You know, like cost the firm 2000 euro for some flyers that had: ‘’Kidudes’ World’’ written on them instead of, you know, the normal word.

CS: Humblebrag real fast. What’s your favorite Cromatic Studios project?
The Connections website. Obviously, there are other projects that I’m proud of, but in this particular one, it was the first time when the final result was actually my proposed Design, which rarely happens. I did the whole design and implementation with my little hands and my blood, sweat, and tears. That was the moment where I knew that was what I wanted to do with my life. I needed 30 years to figure it out, but you know, better late than never.
CS: One of these affirmations is false: You listen to dad rock, you hate going to clubs, you had a cat, you don’t know how to play the guitar, you love shellfish.
C: Actually, they’re all true.

CS: I’ve heard through the grapevine that you used to have a passion for theater. If you were on your way to Hollywood, what would your stage name be?
C: So, I’m guessing you really want to find out my pornstar name. When I was a kid, I was scared of working at an actual office. Since school, I’ve hated sitting in class and a life spent just sitting on a chair seemed like a slow and painful suicide to me, back then. How ironic! Indeed, I was into theater, but my time spent there was short. But it was more because I had a huge crush on this girl rather than a passion for the theater itself. I quickly realized that I don’t really like being in the spotlight and the fact that you had to learn a billion lines and repeat them over, and over, and over again.


CS: When other people your age used to party hard, you’d play videogames even harder. What was your favorite videogame?
C: I wasn’t that antisocial. I’d go to parties too. It’s true that some of those were based on a videogame playing competition where we’d see who gets to the final boss first without needed to heal, but still a party. I still love videogames, but I don’t have that much time to play anymore, so I carefully pick which one, when I get to. The best game ever? Brașoveanca.

CS: Who would you be if you were in a dad rock band?
C: The bassist. Dads know why. I don’t really want to be in the spotlight, but not behind the drums either. I want to play an important part in creating rhythm and harmony, but I don’t really want to stand out that much. Exactly like in Web Design.

I love doing things that aren’t so obvious and in your face, but are really important for the final result.

CS: Tell us what’s a Graphic Designer’s pet peeve.
That moment when the client says ‘’Make it stand out’’ and the long, tedious explanation I have to give him after. 

CS: What would you say to Coz from the Future?
C: The milk is expired, or a better joke than that. Assuming that I can talk to myself from the future, I don’t really wanna create a time paradox, so I think that Coz from the future should tell me something useful.

CS: Professionally speaking, what do you think you need to improve about yourself?
C: To be honest, I can’t really emotionally detach myself from my product. And even after all this time. I know I don’t have to take it personally when someone doesn’t like my design, but it still hurts. Somewhere on the inside. I get over it quickly though, after I slap myself a couple of times. But this is something I still need to work on.
CS: I’ve heard that you dabble in a lot of Creative fields (Music, Theater, etc.) How did these help you become a Graphic Designer?
C: Honestly, they didn’t help me. At all. I’ve tried doing a bunch of stuff: Theatre, Architecture, Music, but I wouldn’t click with any of them. Until I’ve tried Graphic Design and here I am. I don’t know if you know this about me, but I have a degree in Psychology too. I don’t really like talking about it, because I’ve never taken it seriously before, but I think knowing human Psychology is useful when you work in Advertising. So, that’s what I’d tell Coz from the Past: don’t become a shrink, go for Web Engineering, or whatever the kids call it these days.

CS: And last, but not least, what the hell is dad rock?
C: Funny. For me, dad rock is music my parents listened to, and the music I grew up with. In my case, it’s Led Zeppelin, Black Sabbath, Deep Purple, and all the oldie metalheads. The thought that the next generation’s dad rock will be Papa Roach and Limp Bizkit scares the hell out of me.

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