1. Brain Design

Understand what brings people together

brain

2. Company Ideology

Values and Mission

company

3. Brand Architecture

Emotional and Rational benefits, RTBs, Attractivity

architecture

4. Brand Point of View

Brand Category, Value Proposition

view_point

5. Situation Analysis

Market Info, SWOT, BCG

pov

6. Drivers of Growth

Strategic directions to drive growth

7. Touchpoints

Bring the brand to life in Customer Experience

touch

8. Brilliant Execution

Brand World, Activity Plan

brilliant

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