A fish farm transformed into a retreat/resort for those escaping the urban hustle and seeking reconnection with nature had big dreams.

Arca was a family business that had the vision and wanted to invest the time and care to build one of the most special brands in the country. A location but also a wide portfolio of premium, fresh fish-based foods.

We built a complex brand architecture with fertile potential for extensions and new product launches, giving Arca the flexibility it needed in a highly competitive market.