7 Million different Jars of Nutella, designed by an algorithm

Ogilvy & Mather Italia has created an algorithm able to design the new Nutella Jars. The result: each one of the 7 Million Jars is unique.

The software uses a database of different colors and patterns, came up with some funky designs, as you can see in the video.

Stripes, squares, polka dots, lines, all in bright and bold colors has created this limited edition, whose name is, by the way, Nutella Unica.